The 360 Degree View of Subscriber Knowledge

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Sigma Systems

Brian Cappellani, CTO Sigma Systems presented at the SCTE Canadian Summit 2009

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The 360 Degree View of Subscriber Knowledge Brian Cappellani CTO Sigma Systems, Inc.

The Evolution of New Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Required? ‘ Deliver the Rich Consumer Experience ’ Interactivity – Personalization – On-Demand – Multimedia – Service Bundling

Understanding the Customer’s Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Extending to the 360° View ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Unlocking The Value of Subscriber Data Leveraging “Subscriber Knowledge” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enabling Up-Sell, Campaigns and B2B Integration ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Dawn of Advanced Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enable Integrated Consumer Experiences ,[object Object],[object Object],[object Object]

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