1. Chris King
Aaron Curtis
Colin Farrell
Deirdre Gavin
Susan Maher

2. Strategy Approach:

3.  Facebook most successful outlet
 High Engagement & Virality
 Photos including Tagging Client
companies most successful post
type
 Follow Boss Metric
Recommendations
 More Twitter engagement needed
 Larger client base on Twitter
 Make use of hash tags e.g. (#FF)
 Lack of website presence hindered
referrals
 Our Word press blogs, although
addressed sign related issues did
receive some positive feedback
from industry professionals
however more visual content is
needed.

4.  Competitors have strong social media presence.
 Similar campaign styles, many sign companies
showcase examples of their projects
 Sign Companies on Twitter are very interactive
with up to 3-4 tweets daily.

5. Continue to post visual content in order to stimulate
engagement.
Continue to monitor progress via Boss metrics and
Facebook Insights in order to gain recommendations
and maximise social media content.
further their use of twitter for networking through
following industry leaders, hash tags and contributing to
industry discussions.
Our Wordpress blog topics were well received, however
more visual content is needed to make the blogs more
visually appealing
The development of a website would further progress
Sign Co’s online presence.