Signiant Overview Fall 2010

Signiant Overview
More than transport …
Content Supply Chain Management

Proprietary and Confidential

Signiant Snapshot
• Content Supply Chain Management software company
Signiant is trusted by organizations to deliver content supply
chain management software. Our solutions automate,
integrate, and propel, global distribution of their valuable
content to enable new businesses.

• Corporate Headquarters: Burlington, Massachusetts, USA
• R&D Center: Ottawa, Canada
• Sales Offices: Los Angeles, San Francisco, London, New
York, Munich, Singapore, Paris
• Investors: North Bridge, BCV, VIMAC, McLean Watson

• Founded in 2000, spun out from Nortel
• More than 10,000 Signiant Media Agents Deployed
• More than 400 customers
• Successfully Deployed to Support Some of the Most Complex
Digital Media Distribution Initiatives

Copyright 2010 Signiant Inc 2 | Proprietary and Confidential

Recent News

Recent Customers Announcements

FIFA World Cup
• Signiant Provides File-Based Workflow Connectivity for ESPN
and Lasernet

Vancouver Olympics
• Signiant Delivers Online VOD for NBC’s Coverage of the
Vancouver Winter Games

Avatar
• Deluxe® and Signiant Team to Deliver Avatar for a Same-Day
International Release


Trends
Impact

• Tape to File Based Workflows Create
Files
• Every Organization Has Initiative

• Format Migration: SD  HD  3D Bigger Files

• Creating Larger and Larger Files

Many Files

Many Locations
• Change in Distribution Windows
Faster
• Digital, International, Same Day Date Connect Supply
Chain

Copyright 2010 Signiant Inc | Proprietary and Confidential

CSCM Market Climate

• Expensive
Physical Media Distribution • Time Delays
(e.g. Tape / Shipping) • Environmentally Bad

• Inefficient Network
Optimization
Unmanaged Solutions
• Tracking
(e.g. FTP)
• Security

• Expensive
• Limited Reach and
Niche Service Providers Penetration
• Large File Inefficient

• Cost Effective
• Maximum Control and
Internal CSCM Solutions Visibility
• Enables New Business

Copyright 2010 Signiant Inc | Proprietary and Confidential

More than Transport …

“for files what FedEx is for packages”
1. Accelerated Content Transport
2. Central Management
3. Content Process Automation
4. B2B Content Peering


Sample Media Customers

Broadcast
and Film

Cable
Channels

Broadband
Services

Media
Services

Sports

On-Line

Copyright 2010 Signiant Inc 7
Content| Syndication Confidential
Proprietary and

Sample Enterprise Customers
Public Sector Financial Services Technology

Healthcare

Telco Energy Consumer Products


Signiant Product Portfolio
Content Distribution Management Media Exchange
(CDM)
Browser-based application that enables users to
Automate and manage the flow of content get content where it needs to be faster and more
throughout the enterprise content supply chain easily than ever before.
from production to distribution. Users can exchange content with other users,
Content Supply Chain Management for more systems and applications regardless of location
than 15 Nodes with Transport, Central and size of digital assets.
Management, Content Automation , B2B Peering Interactive Workflow.

Content Transporter Content Transfer Engine
Centrally manage the accelerated , secure Development toolkit to enable web
movement of content throughout a medium applications – commercial and custom with
browser based accelerated, secure file
B2B network of locations – including partners.
movement.
Transport Network of 5-15 Nodes with Centrally Embedded Transport for Rich Media Web
Management and Light Automation Applications

Content Point
Accelerated secure movement of content of
between two locations or connect to other
Signiant enabled partners.
Point-to-Point Transport or Tributary
Transport - 2-5 Nodes


Content Supply Chain
Management Component
Manager
Central Management Control
from anywhere
Multi-Tenant / Multi-Business
Media Exchange User
Centrally Stored Adaptive
policy engine
Media
Agent
Media
Media Agents
Agent Administrator
Performs File Transfers and
Network Automates Processes
Multi-purpose capabilities
Media Heterogeneous OS support
Agent

Media Media Exchange
Server
Manager Media Exchange
Agent (s)
Web Application Server for
Media Exchange User User-User Transfers
User-Portal Transfers
Interactive Workflows
Java Web Client

•10

An Enterprise Class Solution Solving a
Range of Business Needs


Application Use Cases
• Collaborative Content Creation
• Review and Approval
M&E • Content Syndication
• Content Aggregation

• Medical Imaging Exchange
Medical • Data Transparency

• Collaborative Design
Product • Product Launch
Development • eCommerce Distribution

Oil and Gas • Exploration Data Acquisition and Syndication

• Collaboration
• Active Archive
Cloud • Application Consolidation
• Content Distribution
• Hosted Applications / SaaS


Signiant Sources of Value


Product Overview


Major Functionality CDM Manager

Job Template
Workflow Modeling Engine Library
Component Plug-Ins Media
Exchange
Manager Peering Media
Module Mover
Security Custom
Central Template(s)
Management
https
Automation Engine

Administrator SAP Transport

Media
Network
Exchange
User(s)

Media Agent

Content
Media Store Media Media
Agent Agent Agent
Editor Application
Server


Key Capabilities
B2B Services

Multi-tenancy, Content Network Peering, Service Based Scale


Central Management

Key Attributes
Web-based central console
Adaptive policy engine
Workflow modeling engine
Tracking, reporting & auditing
Data confidentiality and
integrity
Certified delivery
Firewall friendly
Supports Windows & Linux
Dashboard status view


Bandwidth Control


Accelerated Transport

Key Attributes
Enables high speed transfer
on a global basis
Software-Based with Layer
7 Intelligence
Virtualized, Dynamic
Bandwidth Allocation
Latency Compensation:
UDP Based Transfers up to
200X Faster than TCP
Carrier Grade Reliability and
Resiliency, Automatic
Restart
Advanced Data Differencing

Comparison Bandwidth Efficiency of Signiant vs.
TCP for 40 GB Payload
•19

Managed Acceleration

Key Attributes
High latency compensation
Transport acceleration &
advanced data differencing
UDP based transfers up to
200x faster than TCP
Bandwidth management
TCP UDP/WAN Signiant
Acceleration Acceleration Carrier grade reliability and
• Doesn’t “Fill the Protocol resiliency
Pipe;” • “Fills the Pipe –
Low Efficiency Indiscriminately;” • “Fills the Pipe” Minimization of data
Increases and Multiple
Efficiency: Typically Virtual Pipes
(compression) & round-trip
90%+ with Job or File delays (protocol)
based Network Resiliency
bandwidth and
priority control. including protocol failover
and file check pointing

Comparison Bandwidth Efficiency of Signiant vs.
TCP for 40 GB Payload
•20

Enterprise Security

Key Attributes
Support All Major Security
Services – AD / LDAP
Data Confidentiality and
Integrity
Up to 256 bit AES
Encryption
Built-In Certificate Authority
Certified Delivery to
Validate Delivery
Seamless Firewall
Transversal
Reporting and Auditing

•21

Content Process Automation

Key Attributes
Automate Tasks to Reduce
Labor and Ensure Lights Out
Operation
Signiant Integrated Product
Program for 3rd Party
Integration
Reusable Components and
Scripts: easy configuration of
customer specific business
processes
Open Architecture: Web
Services (SOAP)


Media Integration

Key Attributes
Reusable Components to
Build Workflow Templates
Components Enable Media
Agents to control third party
products and processes
Standard and Custom
Components for commercial
and custom products.


How It Works
1. Workflow Designer creates or modifies a job
Workflow Modeling Engine template by laying out job template
components in a s
2. Sequence and mapping inputs to outputs.
The job templates is saved in the job
1 template library database
Workflow Designer 2 3. A job is created from a job template by: a)
an operator supplying job parameters and a
Job Template Library schedule, through the administrative
interface or b) an external trigger. External
triggers include media exchange package
submissions and third party applications
calling Signiant’s job scheduling APIs
6 4. Scheduler monitors system for jobs to run
and tells the Supervisor to run a job using a
4 specific job template and job parameters.
3 5. Supervisor requests and receives the job
template from the job template library
5 database and merges this with the job
Scheduler Supervisor parameters.
User(s) 6. Supervisor passes relevant job template
components and job state information to
Automation Engine Agents for execution
7. In the case of a file transfer
7 components, the supervisor contacts the
controlling agent who in turn connects with
one or more slave agents to perform the
data transfer
8. Agents report the execution status of each
Media 8 Media component back to the manage
Agent Agent


B2B Peering

Key Attributes
Manager Peering Module –
Connect multiple Managers
together to exchange
content across Signiant B2B
Networks
Enables Managers to share
trust and agents – and
content
Extends enterprise security
across organization
boundaries
Granular Security to include
access controls and
restrictions for file systems,
script execution, user name
and workflow access


Product Capabilities
Included

End User Initiated

3rd Party Product
Customization
Management
Acceleration

B2B Peering
Automation
Automated

Integration
Option

Transfers

Transfers

Security

Central
Scale
Limited

Content Supply Chain
Management
Unlimited
Content Distribution With With
MX MPM
Management
dropbox
Small Transport
Network Solution 5-15
Content Transporter Nodes

Point-to-Point
End
Transport; 2-5 Point
Tributary/Distributary Nodes Mgt
Content Point
Person-to-Person
Collaboration; User 1000s
Initiated Transfers of
/Processes Users
Media Exchange


Media Exchange
Browser-based application that
enables users to get content
where it needs to be faster and
more easily than ever before.
Users can exchange content
with other users, systems and
applications regardless of
location and size of digital
assets.
Initiate Interactive Workflows
1000s of Users
Email-like Interface
Portal-like sharing


Media Exchange


Media Publish Point
Media Exchange Add On
Module
Includes Category
Functionality for Portal
Applications
Publish/Retrieve and Browse

files packag package files
e Network
Create
Browse Categories and
Package Upload to
Download
Media Exchange Category Media Exchange
Sender Receiver
Categories

Sports News Ads
Media Publish Point


Content Transporter

Centrally manage the accelerated ,
secure movement of content
CT Manager
throughout a medium B2B network of
Central
locations – including partners. Management
Security Media Mover

https Automation Engine
Transport Network Administrator SAP Transport

5-15 Nodes
Includes: Network
Central Management
Light Automation – Media DropBox,
Media Aggregator, Media Content
Media Media
Distributor Agent
Media
Agent
Store Media
Agent Agent
Application
Server


Content Transporter


Content Point

Accelerated, reliable, secure transport
of content of between two locations or
connect to other Signiant enabled
partners.

Point-to-Point Transport
Tributary Transport Node
2-5 Nodes

Includes:
File Movement Management
Drop Box Automation


Selected Use Cases


Use Case: Distribution and
Consolidation Content Creation Organizations
Distribution
Impact (e.g. “The Office”) Partners
On Line
Standard Platform Across Media Stores
All Business – moving over
28M files annually for
creation, management and
distribution
Internet /
Enabled the scale of their
IPTV
Digital Media business – Distribution
revenue >$1B Users
Servers
Easily bring on new CDN
projects and partners –
Hulu and Olympics - $25M
in two weeks
CATV

MICAH
Transcode Storage Mobile
Web App / Oracle Archive

Public Cloud

Private Infrastructure Broadcast
Stations

Signiant Central Media Manager
Signiant Media Agent

Micah and Cloud Computing


Use Case: Collaboration

.com Japan China

Impact
Enables East and West
Coast collaboration for
highlight show creation to Mt. Laurel
successfully meet tight
deadlines – using HD Los Angeles Archive Transcoding
content. Retrieve Farm
Optimized bandwidth by Archive
1100% - savings estimated
to be $100,000s annually
1 Year Main
Game
Archive Archive
Capture
Game
Working
Location
Library

•36


Impact
Collaboration: Enables
East and West Coast
collaboration for highlight
show creation to
successfully meet tight Culver
deadlines – using HD Signiant B2B CDN
content. Optimized City
bandwidth by 1100% - 32 Teams – League Office – Mt.
savings estimated to be NFL Network/Films
$100,000s annually. Laurel
Tapeless Game Exchange:
Eliminate shipment of
130,000 tapes annually –
resulting in $Ms in savings.
Enable fast exchange of
files for scouting over the
network while maintaining Automated Processes
Priority Queuing Based on League Schedule
competitive balance. – 200TB Exchanged – other leagues
potentially 5-10X
College Scouting – 100s TB
•37

Use Case Managed Delivery:
Microsoft Xbox & Zune to Akamai

Three Use Cases
Library Sync
• 100’s of TB, 24/7
automation, exception
handling, high reliability, Origin
multi job streams
Storage
Daily Updates
• Integrate with DAM, Signiant CDN
transcode & publishing
• Deliver updates every 5 CDM
min to daily
• Guarantee delivery
(multiple files); send cont
to publish system.
• Automated exception
Hot Origin
• Top 50 titles delivered to
two origin servers
• Workflow #2 with dual
stream & content deletion


Use Case Digital Event Distribution:
Beijing Olympics

CDN

Impact CDM
Delivered over 5000 Media
Microsoft
Assets to each CDN and
1000s to other Beijing IBC ECN
Distribution Points
Enabled Complete Other Distribution
Automation to Publish the Partners
Content – end-to-end all
the way to
nbcolympics.com
Over $25M in Incremental
Advertizing Revenue
CDN
Staging Live
Servers Servers
Transform
Automated Processes


Use Case International
Distribution: Fox and Disney
Long Form Content
• Impact
Enabled the timely delivery
of prime content
internationally – reduced
the rebroadcast time from
weeks to days.
Increased WAN throughput
by 1000% - saving millions
– 200GB packages
delivered in under 8 hours
internationally using the
public Internet.
Avoided Paying VAT on
“Intellectual Content” -
$100,000s on each show

•40

Use Case: International
Versioning

Collaboration Distribution

Dubbing
Reference
Burbank
Material
(10GB)
Film Masters
Dialogue London
Tracks Audio Mixing
Digital Cinema
18 Dubbing Internet Internet
Processing

Locations Opticals – Film
Media
Agent Prints

Media Central Media Media
Agent Media Agent
Exchange
Manager
Toronto

IMAX Processing

Media Exchange Media
User (s) Agent


Use Case Aggregation:
Apple ITunes Store
ITS
Transporter

Impact
Embedded in Transporter Signiant CDN
to power Apple iTunes
supply chain enabling the CTE
timing submission of
assets
Over 200 Primary Suppliers
using Signiant to Submit
Content
Enabled large Video and
HD Content supply – the
3,200+ Vendors
faster growing segment of
the iTunes Store Supplying
Staging Live
Content to iTunes
Servers Servers
Transform
Automated Processes
56,000 iPhone
Application Suppliers

Use Case: Aggregation and
Distribution
Impact
Enabled NBC to move over
Content Partner
5000 titles in 2 weeks prior
to Hulu launch Hard

automatically and as files
Drives Hard
Drives

over the network – savings Video Portal
estimated to be $300k Staging Live
Content 1 Mb/s
Optimized bandwidth by Servers
Servers Servers
800% - savings estimated Internet
Broadband
Networks
to be $100,000s annually
Content
Servers 135
Mb/s

Content Suppliers:
Signiant Enabled
Film Studios
Content Partner
TV Networks / Channels
Sports
Kids Programming
TV Replay



Impact Fox Business Units
Consolidated Infrastructure
Across Multiple Bus
BU’s can now collaborate –
regardless of geography –
Impact is measured to be
over $1M/annually
Private
Infrastructure
Artesia Distribution
Transcode Storage
DAM
Partners

Fox Business Units


Use Case: Content Aggregation
To Playout
Broadcasters
Impact
File based vs. Tape
Delivery resulted in over Playout Center, Signiant Agents
$3.6M cost savings Amsterdam
annually (100+ assets/day) DMZ Conform Playout

Labor Savings from XML Automation
automating processes = Transform System
$1.1M Annually (manual Aggregation Transmission
Virus Content
Infrastructure
processing of assets) Server Scan Store
Media Playout
Enables Digital Media Transcode Server
Centre to Scale their Fail
Logic: if
business without adding – Quarantine Archive
media and Logic: Proper
4 using Signiant (growing
xml are in Directory
right form - Mapping; API
to 53 channels) and more. skip level notify

Pull Trigger, presence of all:
.mov
.ocl / .xml
.m2v
.wav (3)


Use Case: Distribution

Impact Playout Server
Syndication
File based vs. Tape @Playout Center
Live
Delivery resulted in over Partners
$2M savings annually 50Mb/s
Playout
1
Labor Savings from MPEG File
DNE
Conform
Transcode
XML
automating processes = App
$300K Annually
Network
Enables Discovery to Scale
their Digital Media 3 4 5
Business – 18 partners and
growing Network 7
1 6
IPTV

Operator
Content CMM QC
Store
1. Content Asset is automatically received from play out center into Content Store
2. Operator Schedules Job – selects Asset and Profile (defines Content Format and
Destination)
3. Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)
4. Asset is moved to Conform to add audio tracks, insert promos or remove ad breaks
5. Asset is moved to Transcode where content is transformed into profile format.
6. Asset is sent to QC
7. Asset is delivered to partner location


Use Case: Contribution

Impact
All file base workflows
from day 1 – operating Website with Distribution
globally in SF, Rome, or Playout
Media
London – estimated
savings annually Exchange Servers
$1,000,000s Installed
Over 20 Workflows Intranet
Implemented – expected to Internet
grow to 300. Savings from
consolidation of archiving
to SF – a single workflow is Signiant Enabled
$136,000 annually.
File Transfers
Enable Videographers to
submit content over the
network reliably and fast – Amateur Website
enables a competitive Videographers
advantage – “news needs
to be Current”


Use Case:
Consolidation, Collaboration
Impactand Hosted SaaS Customers (e.g. “ITV”)
BT
BT Tower
Enables BT to offer SaaS
to their customers – Public Cloud
overcomes a substantial
barrier – moving and
processing large files over
the WAN
ITV (and more customers)
moved to a hosted model –
saving millions and
enabling BT to offer new Mosaic
services. Network Hosted DAM

Transcode

Storage


Use Case Collaborative
Product Development

Impact
Store Store
Engineers Engineers
Main Development Facility, San Jose
5 Locations Outside of
Main Campus doing
development, localization, Build
Test (QA/QC) Store Systems
Remote Sites Code
Store
Replicated to Main Signiant
Development Campus
Build Environment CDM
Automatically
Data Replicated Over WAN Engineers

– 1.3-1.5TB/Day
Automatically Engineers Engineers Engineers
Reduction In Labor
Status Console for Store
Users Store
Engineers Engineers

Automated Processes Signiant Agents


Use Case Managed Delivery:
Microsoft Xbox, Zune and Office

Use Case: Office
Move 600MB Packages
quickly to the CDNs.
Track the movement of CDNs Users
packages and receive the
Signiant Agents
certified delivery.
Flag and do error handling
when problems came up.
Resume transmission Build Publish
Origin
Staging “Gold”
after a link has been Environm Server
Server
Server Server
restored using our check- ent (silver)
pointing.
Schedule file delivery and
prioritize files – patches,
Alternate Language Versions
xml and large virtual EC
images. Sending them in N
the right order is extremely
important.


Use Case Medical Imaging /
Data Collaboration: CRO Regulatory
Imaging Centers Authority

Impact
Move 100’s TB/Day
Enable Quick, Automated Sponsor CRO
Movement of Large Data
Sets between Signiant
Organizations connected
via the WAN B2B
Archive
Secure and Easy
Data Exchange CDN
Low Cost Data diagnosis
Distribution Automated Processes
Real Time Data
Visibility / Central Processing
Transparency
Complete Audit Trail Investigator Imaging Biomarker Blood ECG

Sites
Central Processing Vendors

Use Case: Aggregation and Archive
Impact Content Suppliers
Fully Digital Aggregation of
Assets
Library of Congress NAVCC in Culpeper, VA
Over 7PB of Content
Archived
Solution Scales to 1000s of
Content Suppliers

Private Infrastructure

Network Storage

Applications
DAM/Processing


Oil and Gas Exploration
Customers

Impact
More Reliable Faster
Data Acquisition
from Ships
GEMS UK
Faster Distribution to
Partners Signiant
Public
Network CT

Signiant
Powered
Content
Portal

Ad Hoc
Customers


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Signiant Overview Fall 2010

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