The slides for Digital Fashion and Distribution courses. It perfectly combine art, fashion and High-Tech together to innovate a new way to perform fashion show!!!

1. Sijia Zhao (Charity); Guanyi Wang; Siyu Lou

2. French for ‘Like a Boy’, established
in 1973, is a Japanese fashion label
headed by Rei Kawakubo, who own
the company with her husband
Adrian Joffe.
Main Product: Apparel, Accessories,
and Perfumes
Based in Tokyo + Prestigious Place
Vendome, Paris
They show their main collections
during Paris Fashion Week + Paris
Men’s Fashion Week
Since 2004, Comme des Garcons has
developed a market-based department
store concept, stocking its SHIRT,
PLAY, and a wide rang of International
designers.
Comme des Garçons

6. Spring Summer 2016
7th
October 2015
7:00 PM
Tate Modern- Turbine Hall
Bankside, London SE1 9TG

8. Huge Background Lightbox
virtual glass wall
3D Holographic Projection
T stage

12. Start:
Left: female model
Right: male model
The virtual glass wall symbols the
barrier between men and women
Exchange sides through two doors
Exchange clothes at the same
time
Unisexual
Change freely

17.  Anti-fashion
 Unisex
 Deconstructed asymmetry garments,
mainly in black, dark grey or white
 “Hiroshima Chic”
 Street Art
 Artist collaboration
 Blurring further line between fashion design and art
 Finding something through the mere art of living daily life

18. “I want to create a kind of market where various creators
from various fields gather together and encounter each
other in an ongoing atmosphere of beautiful chaos: the
mixing up and coming together of different kindred souls
who all share a strong personal vision.”
From Rei KAWAKUBO
ForLondon
space

20.  Technology & Multi-sensory
 Celebrities (Beyoncé)
 Location: Because Rei Kawa Kubo organized her first exhibition in
CENTER GEORGES POMPIDU, same style and feeling with Tate Modern

21. “There is unbelievable
power in ownership,
and women should own
their sexuality.”
Beyoncé

22.  Emotion & Attitude to promote
customer to desire our products
 Social media power
 Mini Samples of garments
 Pre-Order after fashion performance