Think You're Ready for Outside Investor Funding?
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Think You're Ready for Outside Investor Funding? by Profit Analytics Inc. www.ProfitAnalytics.com @philipneukom At: Silicon Halton Workshop Day at the @BurlingtonHive >> http://ow.ly/uhRdf Presented: March 26, 2014 www.siliconhalton.com @siliconhalton #shlearn
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Think You're Ready for Outside Investor Funding?
- 1. Workshop Day March 26, 2014 Think You’re Ready for Outside Investor Funding? #shlearn | @siliconhalton | www.siliconhalton.com
- 2. Think You’re Ready For Outside Investor Funding?! Philip Neukom! Profit Analytics Inc.! ! neukomp@profitanalytics.com! @PhilipNeukom! Silicon Halton, Workshop Day! ! March 26, 2014!
- 3. Overview! ● Are you sure you want to do this? (Really, really, really sure?)! ● Corporate housekeeping requirements! ● Preparations before you pitch! ©Profit Analytics Inc. (416) 826-7111!
- 4. 1! ! Are you sure?! 2! ! ! Housekeeping! 3! ! ! Pitch Prep! ©Profit Analytics Inc. (416) 826-7111!
- 5. 1! ! Are you sure?! ● Do you know what you’re getting yourself into?! ● Do you really have a fundable business?! ● Have you done your homework?! ©Profit Analytics Inc. (416) 826-7111!
- 6. Do you know what you’re getting yourself into?! ● Are you ready to give up control?! ● What do you really want? ! ● What are you willing to give up to get what you want?! ● Are you ready to share decisions?! ● Are you ready for a new boss? ! ● An investor will expect! ● Monthly financial statements & monthly compliance reports! ● To have a say and often a veto even when minority shareholder! ● A board of directors! ● Professional managers (you or others)! ©Profit Analytics Inc. (416) 826-7111!
- 7. Do you have a fundable business?! ● Business engine vs technology (product / idea)! ● One without the other won’t work.! ● Cause & effect business equation! ● How you make money.! ● An strategy execution framework! ● Proof that you can plan and accomplish results! ● A management team! ● Barriers! ©Profit Analytics Inc. (416) 826-7111!
- 8. Have you done your homework?! ● Who’s your investment customer! ● Angels, VCs, PE Funds [ www.cvca.ca/member_search.aspx ]! ● Investing preferences, geographic focus, deal types, etc.! ● Equity Crowd Funding [Mars VX, www.seedups.ca , www.ecncap.com ]! ● Keep up on legislation regarding funding! ● Exempt Products! ● Equity Crowd Funding rules! ● Sophisticated Investor / Eligible Investor rules! ● Typical deal terms & learned the lingo! ©Profit Analytics Inc. (416) 826-7111!
- 9. Have you done your homework? (cont.)! ● A lawyer who has done early stage deals! ● Process & papering deals! ● Shareholder agreements! ● Option agreements! ● Advisors who can help guide you! ● Valuation trends! ● Evaluated potential risks to the business and documented contingency plans! ! ©Profit Analytics Inc. (416) 826-7111!
- 10. 2! ! ! Housekeeping! ● Corporate governance! ● Protect your IP! ● Regulatory issues! ● Company agreements! ● Capitalization Table! ©Profit Analytics Inc. (416) 826-7111!
- 11. Corporate Governance! ● Minute books! ● Bylaws! ● Articles of Incorporation! ● Shareholder agreements! ● Licenses to do business! ● Share transfers properly documented! ● Option/warrant agreements approved! ©Profit Analytics Inc. (416) 826-7111!
- 12. Regulatory! ● All tax filing up-to-date! ● Source deductions! ● HST! ● Corporate tax! ● Ontario Securities Commission regulations! ● Exempt Market/Private Markets! ● Equity Crowdfunding! ● Ministry of Labour/Environment etc. approvals as necessary! ©Profit Analytics Inc. (416) 826-7111!
- 13. IP Protection! ● At a minimum register applications! ● Confidentiality & IP Assignment Agreements! ● Each and every employee signed-off! ● Targeted and enforceable! ©Profit Analytics Inc. (416) 826-7111!
- 14. Company Agreements! ● All material agreements! ● Share purchase/transfer/rights/options! ● IP Licenses current! ● Office leases! ● Supply, vendor or customer agreements! ©Profit Analytics Inc. (416) 826-7111!
- 15. Capitalization Table! ● Who bought at what price & in what quantity! ● All equity, preferred shares, restricted stock, options, warrants etc. etc. properly documented and properly approved! ©Profit Analytics Inc. (416) 826-7111!
- 16. 3! ! ! Pitch Prep! ©Profit Analytics Inc. (416) 826-7111!
- 17. Preparations before you pitch! ● Business model / business equation ! ● a.k.a. How you make money – with proof! ● Product roadmap! ● 3 year financial projections wired up to show the business equation and how the investor makes money! ● Hiring plan! ©Profit Analytics Inc. (416) 826-7111!
- 18. Preparations before you pitch (cont.)! ● Detailed breakdown of competition! ● Customer references! ● Company references! ● From strategic partners, suppliers, advisors! ● References for founders! ● And now … the marketing material or pitches! ● (concept pitch, elevator pitch, pitch deck, etc.)! ● And finally practice, practice, practice!!! ! ©Profit Analytics Inc. (416) 826-7111!
- 19. Thank you!! Questions! Philip Neukom! (416) 826-7111! @PhilipNeukom ! neukomp@profitanalytics.com! www.ProfitAnalytics.com!