Slide deck from keynote presenter Andy Solty of LinkedIn: How to leverage LinkedIn for your business

1. Halton Silicon Meetup #25
November 8th, 2011
Recruiting Solutions
v

2. Recruiting Solutions 2

3. Recruiting Solutions

4. Our Mission
We connect the world’s professionals to make them
more productive and successful
Recruiting Solutions 4

5. LinkedIn Canada
 4.1 Million Unique Visitors
 136 Million Page Views
 57 Million total Minutes
 4 Average Minutes Per Visitor
Recruiting Solutions 5

6. 6 things you can do today
Leverage your own personal and authentic brand
Build networks you can rely on
create your own communities
The difference between an audience and a
Take advantage of your global network
community is in which direction the chairs are
what you love
Dopointing
Hustle!
Recruiting Solutions

7. Platform Connections Killer App
Status,
Friends, Family &
Social Utility Social Gaming &
Colleagues
Photo Sharing
Public Fans & Real time
Communications Followers Micro-blogging
Professional
Colleagues &
Professional Identity,
Business
Network Connections &
Contacts
Insights
Recruiting Solutions 7

8. The world is changing
Recruiting Solutions 8

9. Finding success in a talent economy
" ... The economy, generally, is going to be
increasingly driven by talent...and I think we're
transitioning into a talent economy. Where it's
not just about the information you know, but
about who you know and the information they
possess.”
-Jeff Weiner, CEO of LinkedIn
Recruiting Solutions 9

10. How are you managing hyper growth?
Recruiting Solutions 10

11. Recruiting Solutions 11

12. Recruiting Solutions 12

13. What are professionals doing on LinkedIn?
Managing their professional identity
Building business relationships
Gaining Professional Insights
Researching people and companies
Recruiting Solutions

14. Huge global market opportunity
Members in
200+ countries
and 150+ industries 135+ million members
4+ million members in Canada
3 million new members/mo
Members from every single
Fortune 500 company
Recruiting Solutions 14

15. Common Corporate Recruiting Challenges
1. Cost per hire – Organization is spending too much money to source quality
candidates and are looking to reduce the dependency on 3rd party recruiting
firms
2. Time to hire – The average time it takes to find qualified candidates exceeds
the hiring plan and it’s impacting the organization’s ability to meet
customer/product deadlines
3. Qualityof applicants – Generally low quality of applicant from job boards and
there’s an appetite to search and target more qualified candidates
4. Your team finds themselves spending too much time sorting through resumes
and you’re looking to create some operational efficiencies within the hiring
process
5. You have been mandated find ways to increase the awareness and strength of
your company’s employment brand
Recruiting Solutions 15

16. Recruitment Benchmark Report
http://talent.linkedin.com/benchmarking
Recruiting Solutions 16

17. Recruitment Benchmark Report
http://talent.linkedin.com/benchmarking
Recruiting Solutions 17

18. Why use LinkedIn Recruiting Solutions?
Most efficient way to find, contact
and attract the very best, often
passive and tough-to-find, talent
Un-limit your access to the largest pool
of top passive candidates
Boost your efficiency and scale
Cut recruiting agency fees
Catch up and pass your competition
Recruiting Solutions 18

19. Best Surface Your Biggest Recruiting Challenges
Let’s Practices for recruiting using LinkedIn
Understand Position
your company as an
your target audience
“employer of choice”
 Recruitment  Career Pages
Insights  Work With Us Ads
 Recruitment Ads
Measure Engage
Results top talent
 Usage reports & metrics  Recruiter
 Campaign analysis  Jobs Network
Recruiting Solutions

20. LinkedIn Career Pages
Position your recruitment brand
 Control your LinkedIn
presence “Our team here at CCA
is on the cutting edge.
 Engage candidates with This is the coolest job
“viewer-aware” content ever!”
 Your employees provide
recruitment brand voice
XYZ LOGO
HERE
Recruiting Solutions

21. Work With Us
Position - Build your recruitment brand with precision
Key highlights
•Sponsor employee profiles
•Ad performance is 3-5x
better than industry avg
•Drives traffic to LinkedIn
Career Pages (LCP)
•Pricing based on size of
company on LinkedIn
“More than 80% of candidates believe that current employees are credible sources of information about
organizations”
Source: Corporate Leadership Council (CLC) survey
Recruiting Solutions

22. Recruitment Ads
Position - Build your recruitment brand with precision
Reach your ideal
candidates with
precision
Your ads stand out on
LinkedIn pages
Maximize impressions by
reaching the right
audience
Recruiting Solutions

23. LinkedIn’s unmatched talent pool delivers
the highest quality applicants
Recruiters and hiring managers rated LinkedIn
as the top source of quality applicants at
over 3x
the rate of the job boards
Q13. Based on your experience, which job board would you rank highest in each of the following…Quality of applicants (LinkedIn Job Posters Survey, Dec 2009)
Recruiting Solutions

24. LinkedIn Recruiter
Engage with unrestricted access to the world’s best talent
 Get full access to names &
full profiles
 Find the best, much faster
 Contact candidates directly
Recruiting Solutions

25. Analytics
Recruiting Solutions 25

26. Ten tips for successfully navigating hyper
growth using LinkedIn
Recruiting Solutions 26

27. Build your profile
Recruiting Solutions 27

28. Leverage employee profiles
Recruiting Solutions 28

29. Use groups
Recruiting Solutions 29

30. Leverage LinkedIn Today for the
latest news
Recruiting Solutions 30

31. Update your status
Recruiting Solutions 31

32. Follow companies
Recruiting Solutions 32

33. Go mobile
Recruiting Solutions 33

34. Search skills
Recruiting Solutions 34

35. Own your employment brand
Recruiting Solutions 35

36. Build your network with purpose
Recruiting Solutions 36

37. Closing Words
 http://www.ustream.tv/recorded/17956911/highlig
ht/209856
Recruiting Solutions 37

38. Questions?
Recruiting Solutions 38

39. Resources
 https://help.linkedin.c
om/app/home
 http://talent.linkedin.
com/
 http://marketing.linke
din.com/
Recruiting Solutions 39