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Social media marketing
- 1. Social Media Marketing Generation Y’s answer to 21st Century Marketing
- 2. I am part of Generation X
- 3. Generation Y, also known as the Millennial Generation refers to people born between the early 1980s and early 2000s. WE were born into the era of Computer technology. WE delay starting our careers and settling down with family. WE were born into a world of “instant gratification” e.g. hence internet shopping, fast internet and 30 minute home delivery.
- 4. I am a strong believer in the future of Social Media Marketing in Business.
- 5. Wikipedia describes it as: “Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. What is Social Media? Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.”
- 6. Wikipedia describes it as: “Gaining website traffic or attention through social media sites. What is Social Media Marketing Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.”
- 7. Why Social Media? Almost free Majority of the accounts require you to just have a good internet connection and computer(no complicated Marketing budgets). Wide Reach Almost any audience can be reached with little effort. Incorporation with Main Marketing strategy. A brand may already have a strong marketing strategy, but Social media can give that much needed Word of Mouth, which is powerful. Viral Marketing is inevitable.
- 8. Types of Social Media Social Networks: Services that allow you to connect with other people of similar interests and background. e.g. Facebook and LinkedIn Bookmarking Sites : Services that allow you to save, organize and manage links to various websites and resources around the internet. e.g. Delicious Social News : Services that allow people to post various news items or links to outside articles and then allows it‟s users to "vote” on the items. The voting is the core social aspect as the items that get the most votes are displayed the most prominently. e.g. Digg
- 9. Types of Social Media (Continued) Media Sharing Services that allow you to upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. e.g. YouTube and Sound Cloud Micro blogging Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. e.g. Twitter Blog Comments and Forums Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centres around the topic of the blog post. e.g. Wordpress and Tumblr
- 10. I intend on focusing and discussing the following in terms of the South African Digital Landscape…
- 11. Social Networks Micro blogging Blog Comments and Forums
- 12. Social Media tools Facebook LinkedIn Twitter Blogs
- 13. Why use LinkedIn? http://www.linkedin.com As of June 2013, LinkedIn reports more than 225 million newly acquired users in more than 200 countries and territories. The barriers of communication between Secretaries and CEOs has narrowed, as they can connect on LinkedIn. It is the largest professional network in the world. It is an effective way to advertise your expertise using tools such as projects, certifications, hyperlinks and recommendations. It presents an opportunity to join and participate in forums and groups of interest.
- 14. Not at all: Is Facebook a passing fad? https://www.facebook.com/ It‟s a great place for sharing. Sharing of pictures, videos and articles. Its great for chatting, it opens you up to a huge audience which you can target effectively through a Facebook group. Communication is constant and people update their statuses regularly, it easy to gain a following by writing compelling statuses that command „likes‟ and comments, allowing for engagement and discussion. Facebook is flexible and there is no need to call in a web developer every time you want to update information, making information relevant, all the time.
- 15. Does Twitter have a good Side? Definitely….. It is known for its “Twitter wars” that happen between celebrities and public figures, however: https://twitter.com/ As a business you can see what people are saying about your brand in real-time. Twitter allows you to write short update (140 characters) so your followers can read on the go, this makes them more likely to read. Twitter drives traffic to other websites, Facebook accounts, blogs and other online tools, through the use of hyperlinks. Twitter breaks down the communication barriers because people may not return a phone call, but they will surely reply to a tweet.
- 16. Yes it is: Is a blog as effective as a website? As a result of its informal nature http://wordpress.com/ it is more effective at reaching an audience. Blogs have a human voice as they are usually written by one person, this makes it easy for the audience to connect with the writer. Blogs can be used by companies to just speak about the brand. Blogs can also connect to other tools such as the company‟s Facebook page and website.
- 17. Fast Facts 2. 500 years of YouTube videos are watched on Facebook every day and 70% of business-toconsumer marketers have acquired a customer through Facebook . 9. 43% of US marketers have found a customer through LinkedIn . 16. 69% of online business-toconsumer marketers use Twitter, compared to 80% for business-tobusiness . 77% of internet users read blogs.
- 18. What is Mzansi’s take on Social Media ?
- 19. There are More than 6,1 Million South Africans are on Facebook. There are 1,1 Million Registered Twitter Users in South Africa. There are more than 2, 2 million South African‟s on LinkedIn. There are approximately 6 Million YouTube users in South Africa. Blogging has increased among celebrities and writers as a marketing tool.
- 20. Examples of Good Social Media Campaigns I really enjoyed reading up about these campaigns, powerful stuff : http://www.searchenginepeo ple.com/blog/5-greatexamples-of-social-mediamarketing-supercampaigns.html
- 21. I am only scratching a revolution. Social Media Marketing is on the rise and gaining momentum in South Africa. The early adopters will benefit from this tool in years to come.
- 23. This presentation was compiled by: Silindile Nkosi Freelance Marketer Writer Administrative Secretary You may contact me: Email: sly.ntombi@gmail.com Cell number: 082 083 8808 LinkedIn profile: http://www.linkedin.com/pub/silindilenkosi/23/789/5b6