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Online Community
                            Building
                        Augmented Reality Event 2011




Tuesday, 17 May 2011
Social Media Social Networks




                         AUGMENTED REALITY COMMUNITIES
    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                 LaurelPapworth.com
                  laurel@laurelpapworth.com

                  0432684992

                  http://slideshare.net/silkcharm

                  Twitter @SilkCharm

                  Podcast: Social Media Business iTunes




    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                         Why care about community building?




    laurelpapworth.com
Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks




                                          David Maestri
                                          185,000 MAU




                         Zynga
                         17 million MAU

    laurelpapworth.com
Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks




                         Purpose
                         and Value

    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                         Social Spaces
                           & Tools

    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                          Social
                         Identity

    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                         Influencers

 Empire Avenue
    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




     From Shallow to Deep Augmented Reality Community
                                                    LaurelPapworth.com ©© 2009




                                            Community initiates and resolves       7. Open Platform
                           Organisation Host and Community together          6. Collaborative
                               Time limited, viral spiked events       5. AR Campaign
                            Agency ads, filter forward              4. Share This

                          Company Promotion          3. Flash Mob-by
                   Metadata & API         2. Mashup -Devs                            Behaviours
             Not Social              1. Tiltillation

    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                            Tilt   Flash Mob




                         Mashup    Collaborative

    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                         Campaigns




    laurelpapworth.com
Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks




       #FF, hashtag, @name,
           RT, HT, nudge

                       Rituals
    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                         Tribes/
                         Swarms

    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks



                         Not just developer networks
                               Purpose/Values
                                     Tools
                                Social Identity
                                  Influencers
                                  Campaigns
                                  Behaviours
                                    Rituals
                                    Tribes




    laurelpapworth.com
Tuesday, 17 May 2011
Social Media Social Networks




                 LaurelPapworth.com
                  laurel@laurelpapworth.com

                  0432684992

                  http://slideshare.net/silkcharm

                  Twitter @SilkCharm

                  Podcast: Social Media Business iTunes




    laurelpapworth.com
Tuesday, 17 May 2011

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8 steps to building an online community - augmented reality

  • 1. Online Community Building Augmented Reality Event 2011 Tuesday, 17 May 2011
  • 2. Social Media Social Networks AUGMENTED REALITY COMMUNITIES laurelpapworth.com Tuesday, 17 May 2011
  • 3. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011
  • 4. Social Media Social Networks Why care about community building? laurelpapworth.com Tuesday, 17 May 2011
  • 6. Social Media Social Networks David Maestri 185,000 MAU Zynga 17 million MAU laurelpapworth.com Tuesday, 17 May 2011
  • 8. Social Media Social Networks Purpose and Value laurelpapworth.com Tuesday, 17 May 2011
  • 9. Social Media Social Networks Social Spaces & Tools laurelpapworth.com Tuesday, 17 May 2011
  • 10. Social Media Social Networks Social Identity laurelpapworth.com Tuesday, 17 May 2011
  • 11. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 12. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 13. Social Media Social Networks Influencers Empire Avenue laurelpapworth.com Tuesday, 17 May 2011
  • 14. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 15. Social Media Social Networks From Shallow to Deep Augmented Reality Community LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Open Platform Organisation Host and Community together 6. Collaborative Time limited, viral spiked events 5. AR Campaign Agency ads, filter forward 4. Share This Company Promotion 3. Flash Mob-by Metadata & API 2. Mashup -Devs Behaviours Not Social 1. Tiltillation laurelpapworth.com Tuesday, 17 May 2011
  • 16. Social Media Social Networks Tilt Flash Mob Mashup Collaborative laurelpapworth.com Tuesday, 17 May 2011
  • 17. Social Media Social Networks Campaigns laurelpapworth.com Tuesday, 17 May 2011
  • 19. Social Media Social Networks #FF, hashtag, @name, RT, HT, nudge Rituals laurelpapworth.com Tuesday, 17 May 2011
  • 20. Social Media Social Networks Tribes/ Swarms laurelpapworth.com Tuesday, 17 May 2011
  • 21. Social Media Social Networks Not just developer networks Purpose/Values Tools Social Identity Influencers Campaigns Behaviours Rituals Tribes laurelpapworth.com Tuesday, 17 May 2011
  • 22. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011