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Social Media Social Networks




                                    Social Media:
                          The Future of the Social Economy



                                          Laurel Papworth, Canberra Australia, Nov 2011
                                                  (streamed live to whole-of-Department
                                       Broadband, Communication and Digital Economy -
                                                            check intranet for recording)

    laurelpapworth.com
Monday, 7 November 2011                                                                             1
Social Media Social Networks




                          ConnectNow CNow




                                                          wordle.net

    laurelpapworth.com
Monday, 7 November 2011                                                    2
Social Media Social Networks


                                                      Laurel Papworth


                   •slides at http://slideshare.net/silkcharm
                   •blog at http://laurelpapworth.com
                   •email laurel@laurelpapworth.com
                   •phone +61 (0)432 684992
                   •Twitter @SilkCharm
                   •iTunes Social Media Business podcast


                                                                             reference

    laurelpapworth.com
Monday, 7 November 2011                                                                   3
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  4
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  5
Social Media Social Networks


                          http://laurelpapworth.com/monetizing-online-communities/




    laurelpapworth.com
Monday, 7 November 2011                                                                                    6
Social Media Social Networks




                          ConnectNow CNow




                                                          wordle.net

    laurelpapworth.com
Monday, 7 November 2011                                                    7
Social Media Social Networks




                          CAPITALISM
                           cap·i·tal·ism
                          /ˈkapətlˌizəm/

     An economic and political system in which a country's
    trade and industry are controlled by private owners for
                             profit.




    laurelpapworth.com
Monday, 7 November 2011                                                      8
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  9
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  10
Social Media Social Networks




                          Hmmm, what shall we buy today?

    laurelpapworth.com
Monday, 7 November 2011                                                     10
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  11
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  12
Social Media Social Networks




                          ideasproutsmarketing
    laurelpapworth.com
Monday, 7 November 2011                                     12
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  13
Social Media Social Networks


      ScrapeTV




    laurelpapworth.com
Monday, 7 November 2011                                  14
Social Media Social Networks


      ScrapeTV




    laurelpapworth.com
Monday, 7 November 2011                                  14
Social Media Social Networks


      ScrapeTV




    laurelpapworth.com
Monday, 7 November 2011                                  14
Social Media Social Networks




                          What is money? Real Money?
                           What is a digital product?




    laurelpapworth.com
Monday, 7 November 2011                                                                15
Social Media Social Networks




                           What is money? Real Money?
                            What is a digital product?

                              All currency is a virtual
                          representation for a transaction


    laurelpapworth.com
Monday, 7 November 2011                                                                 15
Social Media Social Networks




     100,000 years ago we had “gift economies”

     When barter did occur, it was usually
     between either complete strangers or
     potential enemies.

     Today: we have gift economies again - though we “pay”
     in thankyou’s, ratings, favourites,




    laurelpapworth.com
Monday, 7 November 2011                                                         16
Social Media Social Networks




              $$$ value of a TwitterTweet or Facebook Share
         Chompon: Facebook Share $14 Facebook Like $8
         Twitter Tweet $5 Twitter Follower $2

         Eventbrite: Facebook Share: $2.52, Tweet 43c,
         LinkedIn: 90c email: $2.34 ($1.78 average)

         Just Giving: Facebook Share (6 needed per
         donation) $8 per like.
         More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/


    laurelpapworth.com
Monday, 7 November 2011                                                                                       17
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  18
Monday, 7 November 2011   19
Monday, 7 November 2011   19
Social Media Social Networks




                          $AUD 1,300,000




    laurelpapworth.com
Monday, 7 November 2011                                        20
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  21
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  22
Social Media Social Networks




                          Cost of Inaction




    laurelpapworth.com
Monday, 7 November 2011                                                     23
Social Media Social Networks



                          Your Community is Calling You




    laurelpapworth.com
Monday, 7 November 2011                                                       24
Social Media Social Networks



                          .... are you listening?




    laurelpapworth.com
Monday, 7 November 2011                                                      25
Social Media Social Networks



                          .... are you listening?




    laurelpapworth.com
Monday, 7 November 2011                                                      25
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  26
Social Media Social Networks




                          Etsy
  2005 $166,000 in sales
  2007 $26 million
  2008 $88 million, $1m a month revenue 50
  employees, 120k S, 650k M
  2009 $200 million $15 million revenue (3.5% )
  2010 $273 million Sales. 5 million M
  2011 $1 billion sales, 30-50 million revenue, 6.9 S




    laurelpapworth.com
Monday, 7 November 2011                                                        27
Social Media Social Networks




    laurelpapworth.com
Monday, 7 November 2011                                  28
Social Media Social Networks


                                                      Laurel Papworth


                   •slides at http://slideshare.net/silkcharm
                   •blog at http://laurelpapworth.com
                   •email laurel@laurelpapworth.com
                   •phone +61 (0)432 684992
                   •Twitter @SilkCharm
                   •iTunes Social Media Business podcast


                                                                             reference

    laurelpapworth.com
Monday, 7 November 2011                                                                   29

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Social media and social economy

  • 1. Social Media Social Networks Social Media: The Future of the Social Economy Laurel Papworth, Canberra Australia, Nov 2011 (streamed live to whole-of-Department Broadband, Communication and Digital Economy - check intranet for recording) laurelpapworth.com Monday, 7 November 2011 1
  • 2. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.com Monday, 7 November 2011 2
  • 3. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Monday, 7 November 2011 3
  • 4. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 4
  • 5. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 5
  • 6. Social Media Social Networks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.com Monday, 7 November 2011 6
  • 7. Social Media Social Networks ConnectNow CNow wordle.net laurelpapworth.com Monday, 7 November 2011 7
  • 8. Social Media Social Networks CAPITALISM cap·i·tal·ism /ˈkapətlˌizəm/ An economic and political system in which a country's trade and industry are controlled by private owners for profit. laurelpapworth.com Monday, 7 November 2011 8
  • 9. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 9
  • 10. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 10
  • 11. Social Media Social Networks Hmmm, what shall we buy today? laurelpapworth.com Monday, 7 November 2011 10
  • 12. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 11
  • 13. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 12
  • 14. Social Media Social Networks ideasproutsmarketing laurelpapworth.com Monday, 7 November 2011 12
  • 15. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 13
  • 16. Social Media Social Networks ScrapeTV laurelpapworth.com Monday, 7 November 2011 14
  • 17. Social Media Social Networks ScrapeTV laurelpapworth.com Monday, 7 November 2011 14
  • 18. Social Media Social Networks ScrapeTV laurelpapworth.com Monday, 7 November 2011 14
  • 19. Social Media Social Networks What is money? Real Money? What is a digital product? laurelpapworth.com Monday, 7 November 2011 15
  • 20. Social Media Social Networks What is money? Real Money? What is a digital product? All currency is a virtual representation for a transaction laurelpapworth.com Monday, 7 November 2011 15
  • 21. Social Media Social Networks 100,000 years ago we had “gift economies” When barter did occur, it was usually between either complete strangers or potential enemies. Today: we have gift economies again - though we “pay” in thankyou’s, ratings, favourites, laurelpapworth.com Monday, 7 November 2011 16
  • 22. Social Media Social Networks $$$ value of a TwitterTweet or Facebook Share Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2 Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average) Just Giving: Facebook Share (6 needed per donation) $8 per like. More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/ laurelpapworth.com Monday, 7 November 2011 17
  • 23. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 18
  • 26. Social Media Social Networks $AUD 1,300,000 laurelpapworth.com Monday, 7 November 2011 20
  • 27. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 21
  • 28. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 22
  • 29. Social Media Social Networks Cost of Inaction laurelpapworth.com Monday, 7 November 2011 23
  • 30. Social Media Social Networks Your Community is Calling You laurelpapworth.com Monday, 7 November 2011 24
  • 31. Social Media Social Networks .... are you listening? laurelpapworth.com Monday, 7 November 2011 25
  • 32. Social Media Social Networks .... are you listening? laurelpapworth.com Monday, 7 November 2011 25
  • 33. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 26
  • 34. Social Media Social Networks Etsy 2005 $166,000 in sales 2007 $26 million 2008 $88 million, $1m a month revenue 50 employees, 120k S, 650k M 2009 $200 million $15 million revenue (3.5% ) 2010 $273 million Sales. 5 million M 2011 $1 billion sales, 30-50 million revenue, 6.9 S laurelpapworth.com Monday, 7 November 2011 27
  • 35. Social Media Social Networks laurelpapworth.com Monday, 7 November 2011 28
  • 36. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Monday, 7 November 2011 29