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Similaire à Nathalie nahai social media and the power of innate interestingness
Similaire à Nathalie nahai social media and the power of innate interestingness (20)
Plus de Silverman_Research
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Nathalie nahai social media and the power of innate interestingness
- 1. SOCIAL MEDIA
__________ and the power of! __________!
INNATE INTERESTINGNESS
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
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- 2. 1 WHY USE SOCIAL MEDIA?
2 INNATE INTERESTINGNESS
3 KEY TAKEAWAYS
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 2
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- 3. 1 WHY USE
SOCIAL MEDIA?
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 3
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- 4. PSYCHOLOGICAL NEEDS
Satisfies our deep-seated desire for
connection & communication
Helps us measure the intimacy and
influence index of our relationships
For many it has become key to self-esteem
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 4
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- 5. A FEW STATS
Global study: students & young workers 1
56 % would refuse to work for a company
that banned access to SM
24% access to SM would be a deciding
factor in accepting a job
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 5
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- 6. SM IN ORGANISATIONS
Can engender a sense of belonging
Its use (or lack thereof) can reflect and
change an organisation’s culture
Can act as an alternative social structure
(Twitter + Arab countries = culture clash)
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 6
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- 7. RISKS
Lack of controllability
Difficult to monitor & manage
Transparency & accountability
It’s a two-way conversation
Flatter structure
Can result in power shifts
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 7
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- 8. BLOOPERS
#gettingslizzerd at American Red Cross
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 8
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- 9. 2 INNATE
INTERESTINGNESS
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 9
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- 10. ADOPTION
How do we get employees to adopt
social media within an organisation?
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 10
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- 11. ADOPTION
Psychology of decision-making shows:
We are motivated to achieve our goals in
the most rewarding, effective way possible 2
Our response to a request will usually stem
from the way we feel about it 2
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 11
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- 12. COMPLIANCE
We’re more likely to comply with requests
we find interesting in and of themselves
The kick we get from performing exciting or
stimulating tasks can boost compliance 3
SM is more likely take root if adopted by
seniors within the company
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 12
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- 13. CASE STUDY: OPINION SPACE
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 13
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- 14. CASE STUDY: OPINION SPACE
Silverman Research & Opinion Space
Interactive, visually compelling online
survey based on feedback
Social and engaging, showed position
relative to peers
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 14
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- 15. 3 KEY TAKEAWAYS
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 15
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- 16. KEY TAKEAWAYS
SM can provide a powerful way to effect
cultural change in an organisation
Successful adoption depends on making
your internal SM rewarding and engaging
SM should help your employees meet their
goals to be rewarding
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 16
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- 17. WANT TO KNOW MORE?
Contact my agent:
Jacq@londonwritersclub.com
The Web Psychologist . com
@TheWebPsych
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 17
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- 18. REFERENCES
1 Cisco (2011) ‘Connected world technology report’ www.cisco.com/en/US/netsol/ns1120/index.html
(accessed 9 January 2012).
2 R. B. Cialdini and N. J. Goldstein (2004) ‘Social influence: Compliance and conformity’, Annual Review of
Psychology, 55: 591–621
3 B. Rind and D. Strohmetz (1999) ‘Effect on restaurant tipping of a helpful message written on the back of
customers’ checks’, Journal of Applied Social Psychology, 29: 139–44.
NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH 18
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