Contenu connexe Similaire à Mocial - Email Marketing's Role in a World Gone Mocial eMA Similaire à Mocial - Email Marketing's Role in a World Gone Mocial eMA (20) Mocial - Email Marketing's Role in a World Gone Mocial eMA9. Mobile
Social
Local
“mo + ci + al”
12. Mobile Apps are Exploding
25 billion downloaded by 2015
Juniper Research
17. 120,000
Sample Reach:
Email vs Facebook Followers
100,000
80,000
60,000
40,000
20,000
0
Email Database Facebook
18. The Old Content Paradigm
Marketing Marketing Consumer
Creates Distributes Responds
29. Nurture
Highly
Transactional
Personalized
Email’s
Strengths
Triggered off
Dynamic
Behavior
Campaign
Tracks
48. Design for “Everything”
Pre-header text
Clear CTAs & links
Alt attributes (tags)
HTML text over image-based
Design for touch
Font size
Font color
Scalable fonts/images
50. Incorporate Email in Mocial Channels
Chipotle doesn’t, beyond confirmation emails – don’t miss the email boat!
62. • Real
person
• Service
tone
• 50%
conversion
rate
Calls for Aaron
63. Leverage the Power of Reviews
Emails drive consumer creation of reviews
• 6% of online Americans post ratings and
reviews of products at least monthly
• 25% of online adults read these ratings
and reviews at least monthly
67. Use Pre- to Post-Purchase Emails
Pre-Transaction Purchase Process Post-Purchase Relationship
• Browse • Order • Satisfaction • Bounceback
abandonment Confirmation Survey • Account reminder
• Cart • Order status • Review request • Loyalty programs
abandonment • Shipping notice • Review • Account status
• Shipment notification • Purchase
confirmation • Recommendation anniversary
• Trip preparation • Replenishment
• Repurchase
• Upgrades
Right time, right message!
70. Leverage Marketing Automation
Welcome 1st Purchase Repeat Loyalty Reengagement
Campaigns Campaigns Purchase Campaigns Campaigns
Campaigns
100 300 400 600 -200 -400
Subscribers / 1st Time Repeat Loyal Unengaged
Visitors Customers Customers Customers Customers
72. Resources
• Resource Center
– White papers
– Webinars
– Blogs
– Case studies
– Newsletters
– http://www.silverpop.com/marketing-resources/index.html
• Many presentations on SlideShare
– www.slideshare.net/Silverpop
73. Q & A / Contact Information
• Loren McDonald
– lmcdonald@silverpop.com
– Twitter: @LorenMcDonald
– Twitter: @Silverpop
www.slideshare.net/silverpop
www.silverpop.com