Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Silverpop using email marketing to drive business
1. Instant ROI: Using Email Marketing to
Stay in Touch and Drive More Business
April 2012
Dave Walters, Product Evangelist
Twitter: @_DaveWalters
dwalters@silverpop.com
2. Housekeeping
Questions?
We’ll have 10-15 minutes for Q&A at the end of the
presentation. Please use the “Question” box to ask
questions. Unanswered questions will be receive
responses via email
Is this Webinar Being Recorded?
Yes, the recorded webinar will be posted on
Stamps.com webinar page as well as on
YouTube. Attendees will receive link via email
4. Agenda
• Silverpop Intro
• Why Use an Email Service Provider
• Customer Examples
• Stay In Touch
• Grow Your Audience
• Increase your Interactions
• Own Your Location
• Questions
5. Who is Silverpop?
• Market-leading digital marketing platform
• Email delivery + marketing automation + location
• Used by marketing groups from 1 to 500
• Many customers migrate from platforms like
Constant Contact and MailChimp
6. 4,000+ Brands Powered by Silverpop
Financial Services Retail Energy & Utilities Media Business Services Software
Travel & Hospitality Non-Profit Food & Beverage Hardware Entertainment Education
7. Scaled for Small & Medium Businesses
• More than 15,000 marketers use Silverpop every day
• Complete but not complex
• Force multiply your marketing effort
• New Essentials product designed for small and
medium businesses
8. Why Use An Email Service Provider?
• CAN-SPAM requires opt-out, physical mailing address
and other attributes within every message
• High deliverability into major domains like Gmail and
Hotmail
• Behavior tracking and response rates are critical
• Using your Gmail or Outlook just doesn't cut it
9. The Marketing Spectrum
Mass Direct Behavioral
Marketing Marketing Marketing
Customers
Customers Customers
are many
are a single are
little
audience individuals
audiences
11. Confirmation
• Delivered when the
user signs up
• Provides second-level
information and
program details
• Timeliness is the key
to engaging the user
13. Happy Birthday
• Birthdate can be
captured at retail or
via Facebook
• Aim to deliver the
Monday before the
customer’s birthday
• You can choose to
deliver discounts or
just recognize
15. Welcome Message
• Goes out automatically at
sign up
• No matter the source of the
subscription
• Much higher open rates
than traditional broadcast
messages (38:1)
16. Welcome Offer
• Subscribers who
opted in outside of
the purchase process
• Get the same coupon
as part of an onsite
promotion
• Scheduled for the
morning after sign up