1. UPA International 2011 Awards presented by Silvia C. ZimmermannPresident UPA International 2009-2011

2. 20 Years of UPA Fotostream by Tom Tullis on Flicker

3. UPA Membership Growth 35 10‘400

4. UPA Country Growth 1 44

5. UPA Regional Outreach Asia Europe North America South America MEAO 5 Regions

6. UPA global conferences User Friendly China 600+ UXeperience Russia/UPA Europe 500+ Testistanbul/UPA Istanbul 700 MC Germany/German UPA 400+ UPA Boston 500+ … plus many, many more UX conferences with UPA International involvement...

8. UPA members share a social identitySocialValue Social Position

9. Industry Trends Search Usability UX HCI Experience Design CHI Design Desktop Computing Context Aware Computing Smart Objects Mobile Computing Social Curate Need for Innovation

10. Social Position What can we as an association do to ensure that our social value and our social position does not dilute in the current environment of social change?

11. UPA Chapter Award Germany For its continuous growth and activities, including the development of the first UPA certification program, organizing WUD events in Germany, and hosting the 2010 UPA International Conference in Munich.

12. UPA ChapterAward Japan For its bringing the Japanese UX community to theUPA International family and for holding excellent local activities including WUD 2010 in Tokyo. Fotostream by Tokyo Interactions on Flicker

13. UPA International Student Design Competition

14. Team Canada Project Name: Wearable Technology in a Physical Rehabilitation Environment School: McGill University, Montreal, Canada Students: Andrew Sutcliffe, Jun Ye Yu, John ToddFaculty Supervisor: Jeremy Cooperstock

15. Team Singapore Project Name: Stop For Me, Bus! School: National University of Singapore, Singapore Students: Pan Wei Hao, PhetmanyXaychaleune, Yee Puay Yip Karen, Yin Yue, Zee Zheng Kang Benjamin Faculty Supervisor: Foong Pin Sym

16. Team Mexico Project Name: TIMI: A System to Help Indigenous Groups in the Use of Public Transportation School: Universidad Tecnológica de la Mixteca, Oaxaca, México Students: HermenegildoFernández Santos, René Mecott Ríos, Raquel PérezDomínguez Faculty Supervisor: Mario Moreno

17. UPA Service Award Chris Koster For his energy and professionalism in his work asAssistant Editor, Associate Managing Editor, and Managing Editor of the UPA Usability Experience Magazine from 2005 to today.

18. UPA Service Award AviParush For his contributions to UPA and to the profession through his work as the founder andEditor-in-Chief of the Journal of Usability Studies (JUS).

19. UPA Service Award Toshikazu Shinohara For his important contribution of making the Japan UPA Chapter real as well as his continuous support to and participation in UPA Asia from 2009 to 2010.

20. UPA Service Award Toyohiro Kanayama For his tireless work in organizing UX professionals to create the Japan UPA Chapter and for his leadership in establishing strong worldwide relationships.

21. UPA Lifetime Achievement Award Thomas S. Tullis, PhD For his leadership in the usability field for over 30 years; his commitment to education in the UX field; his research and publications, especially around UX metrics and his quantitative approaches; and his ambassadorship of the field.

22. THANK YOU UPA!

23. For 20 years of…Sustainable VisionsStrong LeadershipShared values

24. Silvia C. ZimmermannPresident UPA International@SZimmermannsilvia.zimmermann@usability.ch