How to sponsor the first conference on SQL 2012 in Italy that will be held in March in Milan

1. 28-29 March 2012
Innovation Campus Microsoft - Peschiera Borromeo (Milano)
It’s part of

2. SQL Server 2012 - Unplugged
The SQL conference of this year will be particularly important: it will be the first conference in Italy covering
in technical depth the new version of the Microsoft SQL Server & Business Intelligence platform.
In fact, at the end of February, SQL Server 2012 "codename Denali” will be launched by Microsoft.
It is a very important version release, probably the most important since SQL Server 2005, with a greater
number of new services and opportunities for all developers.
A preview of the new SQL Server 2012 will be provided during the virtual launch, scheduled at the end of
February, with many available online and free introductory sessions on the Microsoft site.
For further study, the event not to be missed is the
Microsoft SQL Server & Business Intelligence Conference 2012
to be held at the new headquarters of Microsoft Italy on 28 and 29 March 2012.

3. Conference Goals
 Present in detail the new version of SQL Server
 Train technical staff on new projects and migration to this
new application platform
 Investigate the Microsoft business intelligence platform and
its features for users of the new version
 Offer a unique visibility in the market to partners who have
significant experience and solutions related to SQL server

4. Conference Structure
 2 parallel tracks:
 The relational database, for DBA and Developer
 Business Intelligence for IT pros and consultants
 20 sessions level 300 – 400 (in depth training)
 Another 12 introductory sessions of 20-25 minutes will
be presented during a virtual (streaming) event on
February 28, 2012, at the launch of SQL Server 2012
 Sponsors will have a wide availability of technical and
business sessions in classrooms next and connected to
the conference agenda
 These activities have to be agreed with the organization

5. Conference Location
The SQL & BI Conference 2012 will take place in the brand new conference
center at the Microsoft headquarters in Peschiera Borromeo (Milan - Italy)
This location offers many choices of different classrooms and easy access for
people arriving from other cities by plane (it is near to the Linate airport)
Rooms available for sponsors’ activities
Room Floor Seats Audio Video
Memphis 0 14 Monitor + RT
Longhorn 0 4 Monitor
Danube 0 12 Monitor + RT
Viridian 1 12 Monitor + RT + VTC
Yukon 1 20/28 Video projector + RT
Bobcat 1 3 Monitor
Tahoe 1 5 Monitor
Hermes 1 24 Video projector
Daytona 1 20 Video projector
These booked rooms can be made available to partners sponsors for presentations of their
experiences or for private meetings with customers

6. Attendees
 Estimated 200 paying attendees based on previous years (since 2009 we had
constant numbers each year)
 Price of participation: around 600€ for 2 days of training
 Free access to the sessions of the partners, by appointment
 Sponsors will be able to invite their customers to the conference by
highlighting their sponsorship
 Sponsors can buy free coupons and discounts for a number of attendees
depending on the sponsorship level

7. Agenda and Speakers
Speaker
The speakers are leading experts on SQL Server and Microsoft Business Intelligence at Italian
and international level. All the speakers have extensive public speaking experience at
conferences.
Agenda
 The agenda is being finalized:
60/75 minute sessions
 Side activities (available to sponsor partners)
- Sessions of 30 or 60 minutes
- “Classical” presentations with demo
- Focus Group
- Hands-on-labs - practical tests on the product
- Ask-the-Experts
- Advice (i.e. licensing, TCO)
- Presentation of customer references
- Insights by business sector (i.e. BI for finance, for the PA, ...)

8. Marketing Plan
Save the Dates and communication
with mailing (launched in December)
Conference Site Online (within 15th January)
Digital marketing PR activities Material for the Sponsors,
campaigns through and press office enabling them to run
mailing lists, technical marketing campaigns
communities, digital directed to their customers
channels and online and contacts
social networks

9. Sponsorship Offer  Entry point down to € 500 for web
logo and to €1000 for Silver logo in
Silver Gold Gold+ Platinum OnDemand the conference
Logo on the web € 500  Visibility on the web site
Logo on conference  6000 unique visitors (technical) in the
€ 1000
documentation two months before the conference
Video download € 300
 Visits continued throughout the year to
watch recorded videos and download
Material distribution € 2000
material
Side activity (1) € 3500
 The partners may decide to sponsor
Custom activities
even only a single activity
Billboard on Keynote  The bundled packages are cheaper
room
 Partners can buy discounted packages
Case History on the web
in order to provide discount coupons
Discount coupons -10% -20% -20% -30% to customers or for their own use
 € 400 for 10 coupons, € 200 for 5 coupons
Free passes 1 2 3
€ 1000 € 2500 € 5000 € 7000
 Only Platinum partners (max 2) may
have exclusive access to:
 Custom activities
 Possible press conference
 Other special events dedicated

10. Silver Sponsor (entry level)
Silver: € 1000
 Logos in “Silver” format on the web and on other material at the conference
 Can buy 10% discounts coupons
(€ 400 for 10 coupons, € 200 for 5 coupons)
 One free account to access the recording of conference sessions
(available 2 weeks after the conference)
 Opportunity to present 1 case history on the conference website for free

11. Gold Sponsor (middle level)
Gold: € 2500
 All the benefits of the Silver sponsorship, plus logos in larger “Gold” format
 Distribution of their material to the participants in the welcome kit
 1 free pass
 Can buy 20% discounts coupons
(€ 400 for 10 coupons, € 200 for 5 coupons)
 Opportunity to present 2 case studies on the conference website for free
 List of participants who give permission to be contacted in the feedback form
or through the Internet web site

12. Gold+ Sponsor (middle level)
Gold+: € 5000
 All the benefits of the Gold sponsorship
 2 free passes (instead of 1 expected for the simple Gold)
 A side activity to choose between (*):
 Sessions of 30 or 60 minutes
 “Classical” presentations with demo
 Focus Group
 Hands-on-labs - practical tests on the product
 Ask-the-Expert
 Advice (i.e.: licensing , TCO, etc…)
 Presentation of customer references
 Insights by business sector (i.e.: BI for finance, for the PA, ...)
* The side events will be organized according to the interests of the participants to the availability of rooms

13. Platinum Sponsor (top level – max 2)
Platinum: € 7000
 All the benefits of the Silver sponsorship, logos in larger “Platinum” format
 Can buy 30% discounts coupons
(€ 400 for 10 coupons, € 200 for 5 coupons)
 3 free passes (instead of 2 expected for the Gold +)
 A choice of special activities (*):
 Press Conference
 Coffee Break or Cocktail sponsored
 Video presentation of the sponsor on the conference website
 Other negotiated
(*) If the real cost of the activity is greater than € 1 000, € 1 000 will be deducted from the real cost
(i.e.: if a cocktail offered by the sponsor costs € 3 000, the sponsor will pay in addition to the € 7 000
for platinum only € 2 000 for the special activity)

14. Contact us
For more information and to receive a personalized offer to
sponsor the conference contact:
Sponsorship Manager
Silvio Filippi
sponsorship@sqlconference.it
Tel. (+39) 348 074 9141