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“In every boy there is a
potential race car champion”
“simulation for promotion, entertainment, training and sales ”
• SimDeck is our specialist
  Simulation division developing,
 distributing and supplying,
 vehicle simulation platforms for


  Promotion - Education – Training
       Formula Race Cars
Our brand story….SimDeck.
Bruce McLaren, Stirling Moss, Boys Own,
Scouts, we had an innocence in our youth,
  mechano sets, we learnt to create our own fun.
  There was an naivety in our youth, life seemed
  so less complicated and our imaginations could
  explore what ever we could dream up. Biggles
  saved the world and Dexter Duxton amused us
  on each night on the radio from the BBC.
SimDeck – “A dream literally born under the kitchen
             table and down the garden path
Original unofficial
Maltby Ave Race Track
The birth of Simdeck developed in this park during the 1960’s
Timaru – West end Park, 1962
  Timaru – West end Park, 2007
The down hill path thru the trees tested a small boys cornering ability
Timaru – West end Park, 1962
World’s first known race sim
Testing the SimDeck concept in 2005
SimDeck Race car simulator - Ak ICT Presentation
SimDeck Race car simulator - Ak ICT Presentation
Is there a business?
    Largest spectator sport in the world.
•
    Positive Market feedback – grass roots
•
•   Learning the simulation business
•   Identifying the business opportunities
•   Research international scene
    Competition and local market
•
    opportunities
• Developed our first commercial hardware
  platform and to learn by research, evaluation.
  Scaled F1 styled vehicle
• Reflect on earlier exposure – CES. 1994
• Introduce to the market and test Dec 2006 – mid
  2007.
• SimDeck story published in New York in an 8
  page feature in March 2007.
• Research and prepare for full size vehicle Q2,07
Building a F1 scaled simulator late into the night
Programming and harness wiring.
SimDeck Race car simulator - Ak ICT Presentation
SimDeck Race car simulator - Ak ICT Presentation
SimDeck Race car simulator - Ak ICT Presentation
Adult size simulator




500kg SimDeck PET2500 Simulator
500kg SimDeck PET2500 Simulator   SimDeck PET2500 and PET 1100 Simulator
SimDeck Formula PET2500 Simulat
SimDeck Formula PET2500 Simulator
SimDeck Race car simulator - Ak ICT Presentation
SimDeck Race car simulator - Ak ICT Presentation
SimDeck Formula PET2500 Simulator
New Zealand developed SimDeck Formula PET2500 Simulator
New Zealand developed SimDeck Formula PET2500 Simulator
           Albany, North Shore City, Auckland,
What makes the SimDeck format unique?
•   As a brand, it is designed to be applied to a variety of simulation platforms.
•   A key aspect is the ICE Digital Daytime Screen….simulation in well lit
    environments.
•   Endeavour to make the simulation hardware platform far more than a seat on a
    frame.
•   The simulation experience as life like as possible.
•   Adaptable to a wide range of client application.
•   The experience extends further than just 3 laps.

                                  Promotion
                                 Entertainment
                                   Training
                                     Sales

    “vehicle simulation for entertainment, promotion, sales and training”
Applications for the SimDeck race car
• Inter-company Challenge GP
• Customer relationship events
• Team Building
• Staff Functions
• Expo and Shows
• Retail Promotions
• Private parties
• Driver Training
www.simdeck.com
Application Example
• Team Building event.
• Team roles - manager, drivers, pit crew,
  administrator. Dress code
• 50 lap Grand Prix
• Budget allocation and expenditure
• Best driver, best team, in budget
• Pit stops, actual tyre changes, real time
  consumption
• Pit lane Grid girls (ops organisers)
Scaled SimDeck car in Education
•   Group co-operation, responsibility
•   Geography via the international GP
•   Graphic Design
•   Motor mechanics.
•   Leadership and actual race demo.
•   International class racing….fly and drive
•   Driver training
•   Next generation video conferencing interaction
Technical
•   Onboard real time camera – “Drive Cam”
•   Data input for road, tyre and engine for the seat
•   Force feedback in the steering column
•   Petrol engine – actual car, 500 kg
•   Full surround sound and PA system embedded
•   Online simulation, same race up to 32 cars
•   Off screen gauges – current upgrade
•   Life size daytime projection screen
•   Upgrade wheel        - 3D Capable screen display
•   Networked, server driven, Gravity suit - pending
•   Internal suspension motion - pending
Marketing aspects
    On track Billboard signage branding
•
    Virtual car branding
•
•   Actual car branding
•   Driver Race Suits
•   Pit Lane Grid Girl branding
    “Annual Mitre 10 Winners Cup”
•
    “Mayoral Challenge”
•
•   The Gauntlet Challenge
SimDeck clothing
SimDeck Logos
The SimDeck colours ready
      for a challenge
This pimped up ride is designed
   in the Burger King brand
An online race car branded
    and ready to race
Branded in look alike
Team Kiwi A1 colours
SimDeck Race car simulator - Ak ICT Presentation
SimDeck Race car simulator - Ak ICT Presentation
SimDeck Race car simulator - Ak ICT Presentation
Real World Virtual tracks
Driver Training
SimDeck Race car simulator - Ak ICT Presentation
Growth
    Consolidate Local market activities
•
    Export to key markets via Inter. partners
•
•   Complete System – more than just 3 laps
•   SimDeck VR centres and mobile systems
•   Develop proprietary GP Event system
    Artificial intelligence research programme
•
    New platforms – F16, Spitfire, Chopper
•
SimDeck Franchises
   Available soon
www.simdeck.com

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SimDeck Race car simulator - Ak ICT Presentation

  • 1. “In every boy there is a potential race car champion”
  • 2. “simulation for promotion, entertainment, training and sales ”
  • 3. • SimDeck is our specialist Simulation division developing, distributing and supplying, vehicle simulation platforms for Promotion - Education – Training Formula Race Cars
  • 4. Our brand story….SimDeck. Bruce McLaren, Stirling Moss, Boys Own, Scouts, we had an innocence in our youth, mechano sets, we learnt to create our own fun. There was an naivety in our youth, life seemed so less complicated and our imaginations could explore what ever we could dream up. Biggles saved the world and Dexter Duxton amused us on each night on the radio from the BBC.
  • 5. SimDeck – “A dream literally born under the kitchen table and down the garden path
  • 7. The birth of Simdeck developed in this park during the 1960’s Timaru – West end Park, 1962 Timaru – West end Park, 2007
  • 8. The down hill path thru the trees tested a small boys cornering ability Timaru – West end Park, 1962
  • 10. Testing the SimDeck concept in 2005
  • 13. Is there a business? Largest spectator sport in the world. • Positive Market feedback – grass roots • • Learning the simulation business • Identifying the business opportunities • Research international scene Competition and local market • opportunities
  • 14. • Developed our first commercial hardware platform and to learn by research, evaluation. Scaled F1 styled vehicle • Reflect on earlier exposure – CES. 1994 • Introduce to the market and test Dec 2006 – mid 2007. • SimDeck story published in New York in an 8 page feature in March 2007. • Research and prepare for full size vehicle Q2,07
  • 15. Building a F1 scaled simulator late into the night
  • 20. Adult size simulator 500kg SimDeck PET2500 Simulator
  • 21. 500kg SimDeck PET2500 Simulator SimDeck PET2500 and PET 1100 Simulator
  • 22. SimDeck Formula PET2500 Simulat SimDeck Formula PET2500 Simulator
  • 26. New Zealand developed SimDeck Formula PET2500 Simulator
  • 27. New Zealand developed SimDeck Formula PET2500 Simulator Albany, North Shore City, Auckland,
  • 28. What makes the SimDeck format unique? • As a brand, it is designed to be applied to a variety of simulation platforms. • A key aspect is the ICE Digital Daytime Screen….simulation in well lit environments. • Endeavour to make the simulation hardware platform far more than a seat on a frame. • The simulation experience as life like as possible. • Adaptable to a wide range of client application. • The experience extends further than just 3 laps. Promotion Entertainment Training Sales “vehicle simulation for entertainment, promotion, sales and training”
  • 29. Applications for the SimDeck race car • Inter-company Challenge GP • Customer relationship events • Team Building • Staff Functions • Expo and Shows • Retail Promotions • Private parties • Driver Training www.simdeck.com
  • 30. Application Example • Team Building event. • Team roles - manager, drivers, pit crew, administrator. Dress code • 50 lap Grand Prix • Budget allocation and expenditure • Best driver, best team, in budget • Pit stops, actual tyre changes, real time consumption • Pit lane Grid girls (ops organisers)
  • 31. Scaled SimDeck car in Education • Group co-operation, responsibility • Geography via the international GP • Graphic Design • Motor mechanics. • Leadership and actual race demo. • International class racing….fly and drive • Driver training • Next generation video conferencing interaction
  • 32. Technical • Onboard real time camera – “Drive Cam” • Data input for road, tyre and engine for the seat • Force feedback in the steering column • Petrol engine – actual car, 500 kg • Full surround sound and PA system embedded • Online simulation, same race up to 32 cars • Off screen gauges – current upgrade • Life size daytime projection screen • Upgrade wheel - 3D Capable screen display • Networked, server driven, Gravity suit - pending • Internal suspension motion - pending
  • 33. Marketing aspects On track Billboard signage branding • Virtual car branding • • Actual car branding • Driver Race Suits • Pit Lane Grid Girl branding “Annual Mitre 10 Winners Cup” • “Mayoral Challenge” • • The Gauntlet Challenge
  • 36. The SimDeck colours ready for a challenge
  • 37. This pimped up ride is designed in the Burger King brand
  • 38. An online race car branded and ready to race
  • 39. Branded in look alike Team Kiwi A1 colours
  • 43. Real World Virtual tracks Driver Training
  • 45. Growth Consolidate Local market activities • Export to key markets via Inter. partners • • Complete System – more than just 3 laps • SimDeck VR centres and mobile systems • Develop proprietary GP Event system Artificial intelligence research programme • New platforms – F16, Spitfire, Chopper •
  • 46. SimDeck Franchises Available soon