Simon Dell is the director of TwoCents Group, a branding and marketing agency. He writes for marketing magazines and is publishing his own book this year. His past clients include Lion Nathan, Heineken, and companies in the FMCG, retail, and social networking industries. His core social media channels are Facebook, blogs, Google+, Twitter, LinkedIn, and YouTube. The document discusses technology trends like the rise of online video and YouTube as a platform. It also covers social media content, platforms, case studies, metrics for measuring social media ROI, and tips for social media success.