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PRESS KIT
Who am I?
                  Hi, I am Simon

           Passionate traveler

      Social Media Enthusiast

          Strong PR background

Always ready to explore another
   piece of world, discover new
    places, encounter different
  people and cultures, and share
    my experiences and emotions
So... What is Wild
   About Travel?
 The mirror of a great passion

  The willingness to go beyond
               simple ‘visiting’.

           Telling stories about
                experiences
              and emotions.
   Searching for what makes a
               place unique.

  Writing and sharing about the
 things I like: adventure, the
 outdoors and wilderness,
  as well as art and culture.

 Recent launch of the new Wild
       About Travel Monthly
                  Newsletter
Wild About
 Travel readers
     are from...
              USA               30%
                 UK             10%
               Italy             8%
          Canada                 6%
       Philippines               5%
             Spain               3%
         Australia               3%
              India              3%
        Germany                  2%
                   Source: Google Analytics




According to Alexa, wild-about-
       travel.com is visited more
     frequently by females, age
                 range 35-44, no
children, college educated and
           browsing from home.
Statistics
A quick overview of the impact of
my writing and photography.

 • Google Page Rank: #3
 • Alexa Ranking: #106,000
   Global
 • Klout Score: 63
 • #8 in the Top 50 Blogs in
   Adventure on
   NetworkedBlogs
 • # 41 in the Top 150 Travel
   Blogs for Students
 • Voted #2 in the ‘Travel Blogs
   with Photos’ Category on
   GotSaga Best of 2010 Travel
   Awards

Data as of October 2012
Social Network
   Twitter: 7,650+ Followers
       TweetReach (last 50
  tweets): 381,000+ People,
      506,500+ Impressions
  Facebook: 3,650+ Friends
 (Simon Falvo), 1,320+ Fans
    (Wild About Travel page)




 Instagram: 800+ Followers
  Pinterest: 630+ Followers
       StumbleUpon: 850+
              Connections

          Data as of October 2012
The potential of
Blog/Press Trips
There’s nothing like passion and
         a good network to
         successfully promote a
 destination and a special travel
                     experience.

Blog Trips attended include:
  St Albans (UK), November 2010
       Tuscany (Italy), March 2011
          Glasgow (UK), April 2011
    Antequera (Spain), June 2011
      Brighton (UK), January 2012
         Dolomites (I), March 2012
             Umbria (I), April 2012
       Costa Brava (E), May 2012
       Seiser Alm (I), August 2012
              Molise (I) Sept. 2012
          Flanders (B), Sept. 2012
     Costa Brava (E), Sept. 2012
Wide-spread,
       Measurable
         Exposure
Contribution ranges from real-
time exposure through the
  main social networks,
  articles and photos promoted
      through a large number of
                  platforms.

  Promotion before, during
                and after the trip

                 Strong focus on
               engagement

    Post trip measurement
             (articles page views,
 interactions, twitter reach, etc.)
Besides Wild
        About Travel
Contributor of VisitBritain with
   a pool of UK and international
                  travel bloggers.
    Featured on other blogs and
   publications, among which:
                       IMQ Notizie
                     Velvet Escape
                   Isabelles Travel
                         Cumi&Ciki
                      Traveldudes
Social Media and
Speaking
Engagements
     Organizer of a course in
    Social Media Marketing
     for the Tourism Industry.

Keynote Speaker at TBE12 in
     Genova (October 2012)




          Panel Speaker at
     BTO2011(Florence) and
          BIT2012 (Milan)
In the News
• Panorama (The main
  Italian News Magazine):
  In Viaggio coi Blogger,
  October 2012

• RAINews24 (TV):
  Interview on Travel
  Blogging/TBE12, October
  2012

• Wired.it: I migliori blg di
  viaggio, October 2012

• Il Secolo XIX (Local
  Newspaper in the Liguria
  Region): TV Interview,
  October 2012
Media and PR
                 I am available for:

     + Blog/Press Trips and
        social media engagement.

       + Products Reviews,
according to the editorial guidelines.

      + Commissioning of Travel
   Articles (English and Italian).
     + Collaboration with PR
      agencies, Tourism
 Boards, Holiday resorts
       for the promotion of selected
 destinations or travel experiences.

+ Public Speaking related to
 Social Media Marketing
               in the Travel Industry.

    + Sponsored Articles,
   according to editorial guidelines.
Find me on...
Facebook: Simon Falvo,
Wild About Travel
Twitter: @1step2theleft
Google+: Simon Falvo
LinkedIn: Simon Falvo
Instagram: @1step2theleft
Pinterest: WIldAboutTravel
For further information
simon.falvo@gmail.com




All Photos by Simon Falvo
Thank you!
I look forward to getting in touch

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Simon Falvo Press Kit October 2012

  • 2. Who am I? Hi, I am Simon Passionate traveler Social Media Enthusiast Strong PR background Always ready to explore another piece of world, discover new places, encounter different people and cultures, and share my experiences and emotions
  • 3. So... What is Wild About Travel? The mirror of a great passion The willingness to go beyond simple ‘visiting’. Telling stories about experiences and emotions. Searching for what makes a place unique. Writing and sharing about the things I like: adventure, the outdoors and wilderness, as well as art and culture. Recent launch of the new Wild About Travel Monthly Newsletter
  • 4. Wild About Travel readers are from... USA 30% UK 10% Italy 8% Canada 6% Philippines 5% Spain 3% Australia 3% India 3% Germany 2% Source: Google Analytics According to Alexa, wild-about- travel.com is visited more frequently by females, age range 35-44, no children, college educated and browsing from home.
  • 5. Statistics A quick overview of the impact of my writing and photography. • Google Page Rank: #3 • Alexa Ranking: #106,000 Global • Klout Score: 63 • #8 in the Top 50 Blogs in Adventure on NetworkedBlogs • # 41 in the Top 150 Travel Blogs for Students • Voted #2 in the ‘Travel Blogs with Photos’ Category on GotSaga Best of 2010 Travel Awards Data as of October 2012
  • 6. Social Network Twitter: 7,650+ Followers TweetReach (last 50 tweets): 381,000+ People, 506,500+ Impressions Facebook: 3,650+ Friends (Simon Falvo), 1,320+ Fans (Wild About Travel page) Instagram: 800+ Followers Pinterest: 630+ Followers StumbleUpon: 850+ Connections Data as of October 2012
  • 7. The potential of Blog/Press Trips There’s nothing like passion and a good network to successfully promote a destination and a special travel experience. Blog Trips attended include: St Albans (UK), November 2010 Tuscany (Italy), March 2011 Glasgow (UK), April 2011 Antequera (Spain), June 2011 Brighton (UK), January 2012 Dolomites (I), March 2012 Umbria (I), April 2012 Costa Brava (E), May 2012 Seiser Alm (I), August 2012 Molise (I) Sept. 2012 Flanders (B), Sept. 2012 Costa Brava (E), Sept. 2012
  • 8. Wide-spread, Measurable Exposure Contribution ranges from real- time exposure through the main social networks, articles and photos promoted through a large number of platforms. Promotion before, during and after the trip Strong focus on engagement Post trip measurement (articles page views, interactions, twitter reach, etc.)
  • 9. Besides Wild About Travel Contributor of VisitBritain with a pool of UK and international travel bloggers. Featured on other blogs and publications, among which: IMQ Notizie Velvet Escape Isabelles Travel Cumi&Ciki Traveldudes
  • 10. Social Media and Speaking Engagements Organizer of a course in Social Media Marketing for the Tourism Industry. Keynote Speaker at TBE12 in Genova (October 2012) Panel Speaker at BTO2011(Florence) and BIT2012 (Milan)
  • 11. In the News • Panorama (The main Italian News Magazine): In Viaggio coi Blogger, October 2012 • RAINews24 (TV): Interview on Travel Blogging/TBE12, October 2012 • Wired.it: I migliori blg di viaggio, October 2012 • Il Secolo XIX (Local Newspaper in the Liguria Region): TV Interview, October 2012
  • 12. Media and PR I am available for: + Blog/Press Trips and social media engagement. + Products Reviews, according to the editorial guidelines. + Commissioning of Travel Articles (English and Italian). + Collaboration with PR agencies, Tourism Boards, Holiday resorts for the promotion of selected destinations or travel experiences. + Public Speaking related to Social Media Marketing in the Travel Industry. + Sponsored Articles, according to editorial guidelines.
  • 13. Find me on... Facebook: Simon Falvo, Wild About Travel Twitter: @1step2theleft Google+: Simon Falvo LinkedIn: Simon Falvo Instagram: @1step2theleft Pinterest: WIldAboutTravel For further information simon.falvo@gmail.com All Photos by Simon Falvo
  • 14. Thank you! I look forward to getting in touch