Keynote Speech at the Travel Blogger Elevator (TBE12) in Genova, October 19-20, 2012

1. You are what you share
How to leverage social media for personal
brand building and effective engagement

2. [One] What’s Social
Media after all?

3. It’s about starting a
Movement and
creating a Follow
Derek Silvers, TED TALKS

4. [Two] How does this apply to
Personal Branding?

5. People want to see
the Human face
behind Brands

6. It’s not about Me, but
about We

7. [Three] Building your
Personal Brand

8. Be Yourself

9. Be Creative

10. Be Consistent

11. Be Inspiring

12. Be Sociable

13. Never forget that...
You are your Brand

14. All you do+say affects your
Brand Perception and
Authority

15. [Four] Playing the Social
Media Game

16. Every Game has Rules...

17. ... and Tricks

18. Social Media are only tools,
You are the Player

19. And the playground is
very Crowded

20. To stand out as a Brand, you
need a Strategy

21. And to increase
Awareness you must
build Relationships

22. Relationships are based on
Empathy, Trust and
Respect

23. You build empathy through
an Emotional process

24. You are recognized as an
Authority if you behave
as such

25. Never stop Listening

26. Search for Models
and Inspiration

27. Focus on your
public, not on you ego

28. Find the right Social Media
Platforms for You

29. Broaden your horizons,
Think Out of the Box

30. Experiment, measure,
reshape your Strategy

31. Thank You!

32. Find me on
www.wild-about-travel.com
www.avventurosa.com
simon.falvo@gmail.com

33. Don’t miss theawesome and inspiring 3
minutes talk
by
Derek Silvers, How to start a Movement.