An entry level SEO presentation I delivered to a number of UK based journalists and editors

1. An Introduction To By Simon Wharton Managing Director

2. PushON is an Online Marketing agency dedicated to promoting and improving the website visibility of NW companies by enabling the people who are looking for the types of products and services you provide, to find your website quickly and easily. Who are we?

3. Leon Best must sign for Forest! It’s about influence

4. Who uses the Internet?

7. Search Engine Market Share (UK):

8. In simple terms, search engines match a word or phrase submitted as a search term against their log of uses of that word or phrase on websites that they know about . For simple words or phrases, there may be several million results The more complex the query, the less the amount of results and the more precise the answer, the easier to rank How do Search Engines Work? Term Volume of Pages (Google) Contract 292,000,000 Business Contract 19,500,000 Business Contract Template 212,000

12. Example Results

13. Title Tag and Meta Description

18. Sentiment and Social Media

20. Universal Search:

21. Local Search

26. Questions and discussion

27. Simon Wharton Managing Director t: 0870 757 488 m: 07900 224 764 e: simon@pushon.co.uk