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M-Commerce anno 2010,[object Object],Simon Kibsgård, business consultant at Creuna,[object Object],withexpertknowledge of mobile business,[object Object]
ABOUT CREUNA,[object Object],DIGITAL AGENCY. LEADING IN SCANDINAVIA. 300 PEOPLESOLUTIONS FOR THE DIGITAL AGE.  ACROSS ALL DIGITAL MEDIA LARGE CUSTOMERS B2B, B2C, B2G. FULL-SERVICE CAPABILITY,[object Object]
SELECTED CLIENTS,[object Object]
Agenda,[object Object],Mobile and m-commerce in numbers + forecasts,[object Object],Who are the clients?,[object Object],Why is m-commerce accelerating now?,[object Object],Where is Denmark in this?,[object Object],What areas are “low hanging fruit” for m-commerce implementations?,[object Object]
Worldwide ,[object Object],Worldwide mobile phone 286.1 million units in Q2 2009 (6.1 % decrease),[object Object],Worldwide smartphone40 million units in Q2 2009(27 % increase),[object Object],Android from Google will increase by 900% in 2009,[object Object],iPhone will grow by 79% in 2009,[object Object],5,[object Object],Gartner, August 2009 & Strategy Analytics, May 2009,[object Object]
Percentage of mobile users consuming mobile media (advanced usage) is gaining 17 % ayear (UK),[object Object],Kilde: ,[object Object],Product: MobiLens,[object Object],Data: Three month average ending June 09 ,[object Object],Country: UK - N= 13,997,[object Object]
Revenuemix in mobile web,[object Object],7,[object Object],http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf ,[object Object]
Global revenue in mobile web (except data) 2008,[object Object],Estimated 37 billion USD revenueon mobile internet (data excluded) in 2008,[object Object],76 % beingpayment for accesson digital content (music, games, video, ring tones etc.),[object Object],5 % on advertising,[object Object],Only 19 % ongoods not consumedon mobile (eg. a pair of shoesor a new mobile phone),[object Object],http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf page 82,[object Object]
When is mobile web accessed (hour of day) (NO),[object Object],9,[object Object],Source: http://gallup-tns.no ,[object Object],Operator,[object Object],WLAN,[object Object],Total,[object Object]
Demographics: mobile Services (UK),[object Object],Higher on chart = more female,[object Object],Further to right = older,[object Object],Size of bubbles = # of users,[object Object],Source: ,[object Object],Product: MobiLens,[object Object],Data: Three month average ending June 09 ,[object Object],Country: UK - N= 13,997,[object Object]
Younger and less feminine(UK),[object Object],Social media and news are moving mobile to mainstream,[object Object],Source: ,[object Object],Product: MobiLens + Media Metrix,[object Object],Data: Three month average ending June 09 ,[object Object],Country: UK - N= 13,997,[object Object]
Forecast: Mobile penetration in Europa,[object Object],Source:  Jupiter Research European Mobile Forecast, 7/08 (Western Europe),[object Object],© 2008 Jupiter Research, LLC,[object Object]
Market is driven by...,[object Object],Legislation?,[object Object],Innovative services?,[object Object],Technology / platforms?,[object Object],(Of course, all three. Japan showed how the Fed handling of “Spectre” kickstarted the market for operators and then for service providers, by not charging billions for 3G licenses. Innovative services like Google Maps mobile, Latitude, FourSquare, Goggles, Facebook Mobile can create a need for mobile connectivity. In Japan Flash technology is available on all devices giving a common platform for applications across devices. In Europe it seems that Mobile Internet is the first real common ground – but what a great platform!),[object Object]
The introduction of a game changer,[object Object],iTunes, app stores and smartphones,[object Object],Distribution of mobile content just got a super mall,[object Object],After little more than 2 years iPod Touch + iPhone reached 57 mil. users. i-mode in Japan didn’t reach half as many on a far more homogeneous market,[object Object],App Store as Gatekeeper / revenue share model / security enforcement,[object Object],Java capable platforms are still the largest business, but app stores are introducing an intuitive and user oriented distribution channel,[object Object]
What’s up with those iPhone users?,[object Object],http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf: side 43,[object Object]
Gartner says…,[object Object],http://www.gartner.com/it/page.jsp?id=1282413,[object Object]
Mobile payment in Denmark at present,[object Object],© Creuna,[object Object],17,[object Object],Busses, Gyldendalog parking,[object Object],SMS tickets,[object Object],WAP-billing books(1-click payment),[object Object],Premium SMSesare everywhere!,[object Object]
Last weekDanes had collected 15 Mil DKK for Haitianvictims. 9 Mil collected via Premium SMS,[object Object],…. And no more SMS cases for now!,[object Object]
NFC: The paymentMethodthatkeepsuswaiting,[object Object],19,[object Object],In Japan since 2004. In Europe from 2012?,[object Object]
Mobile Payment with some severe challenges,[object Object],Zong,[object Object]
A brand new business model,[object Object],M-Pesaog micro financing,[object Object],Micro financing,[object Object],Private money transfers,[object Object],Banking,[object Object]
A new sales channel for traditionalproducts,[object Object],Find local resources,[object Object],Document the accident,[object Object],Submit claim,[object Object],…and it’s a flashlight!,[object Object],22,[object Object],Nationwide Mutual Insurance: Application as a differentiator,[object Object]
New Sales channel by application,[object Object],23,[object Object],Arla mobile cookbook ,[object Object]
Webshops as Navigators,[object Object],Mobile payment can be a hassle,[object Object],Good user interface is a challenge,[object Object],From price runners to mobile shops sending leads to non-mobile shops,[object Object]
Advertising,[object Object],More than 1/3 of mobile users reacted on a mobile ad: Meaning they sought more information, signed up or received a coupon,[object Object],At Kansas they received 50 % - 80 % response within one hour on SMS offers!,[object Object],But is mobile more engaging?,[object Object],More than TV?,[object Object],More than a poster at a bus stop?,[object Object],More than a desktop computer?,[object Object],The whole viral deal: Mobile is much easier shared,[object Object],…And then there is proximity and AR advertisements,[object Object],http://advertising.aol.com/sites/default/files/webfm/research/SmartPhone.pdf,[object Object]
So, Mobile is just internet on a smaller screen!!?,[object Object]
Julekalender,[object Object],27,[object Object],A creuniancreativeconceptonviraladscollectingleads for sale,[object Object]
Coupons,[object Object],75 % of smartphoneusers are positive towards receiving mobile coupons for offline buys,[object Object],A coupon can be intertainment in itself,[object Object],A coupon can be something you make yourself (collect bits, by submitting content to web 2.0’ish campaign, by collecting friends in Facebook app etc.),[object Object],http://advertising.aol.com/sites/default/files/webfm/research/SmartPhone.pdf,[object Object]
Conclusion,[object Object],The mobile device is not a tiny desktop computer (!),[object Object],Services and payment methods are to be tailored for context and mobile device capabilities,[object Object],Mobile is personal (id), media for entertainment and services, billing applicable and always on and online,[object Object],Infrastructure is not driven fast enough by banks and operators,[object Object],All of the above is absorbed in the Apple iPhone App Store. Congratulations to Apple, now it’s up to rest of us to learn and act,[object Object]
Thankyou!,[object Object],M-Commerce anno 2010,[object Object],SIMON KIBSGÅRD,[object Object],Business consultantwithexpertknowledge of mobile businessM: (+45) 22 49 83 41,[object Object],simon.kibsgaard@creuna.dk,[object Object]

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M-Commerce 2010

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Notes de l'éditeur

  1. Detteerprocentandelenafmobilbrugerei England deranvendermobilentilapplikationer, downloads ogmobil web surfing.
  2. http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf
  3. http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf side 82
  4. Telecom providers will likely spark growth by bundling flat rate internet with voice service
  5. http://www.morganstanley.com/institutional/tecresearch/pdfs/2SETUP_12142009_RI.pdf – slide 23
  6. http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf: side 43