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Sirous Kavehercy Mobile Monday Kiev July 2007

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Sirous Kavehercy
Sirous Kavehercy

Presentation on Mobile Messaging and Mobile Internet

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Mobile Messaging & Mobile Internet Mobile Monday Kiev, 16 July 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa
1964 1969 2002 June 2007
The Experts in Mobile Data Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Track Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome To The World Of Fast Moving Consumer Goods
The New Operator: Consumer Centric 2 nd Wave (2G) Mobile Services 2 nd Mobile Services
What Is The Biggest Brand In The World?
 
[object Object],[object Object],[object Object],[object Object]
Power Play - It's All About Perception
Public And Community Messaging Public Messaging Community messaging STANDARDISED FOR ANYONE TEXT ONLY INBOX BASED MOBILE REGULATED + + + + + = REACH PROPRIETARY FOR ONLINE MEMBERS RICH MEDIA CONVERSATIONAL PC FRAGMENTED + + + + + = RELEVANCE SMS
Movements In Public And Community Messaging RICH, INTERACTIVE ONLINE MEMBERS ONLY ADVERTISER PAYS COMMUNITY BRAND SIMPLE ANYONE HAS IT SENDING PARTY PAYS OPERATOR BRAND GROW REVENUES BY  REACH PROTECT REVENUES BY  RELEVANCE community messaging public messaging & SMS
The New Market Trend: SMS 2.0 TIM TMN Telefónica T-Mobile
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fundamentals Of A Successful Mass Communication Service Reach Relevance SMS SMS 2.0 "SMS 3.0"
Demo Intuitive Messaging
[object Object]
5 Year ARPU Forecast For Data Services Source: Analysis Consultancy & Research
Market Trends : Users ,[object Object],[object Object],[object Object],[object Object]
User Experience Aspects… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Good! Acceptable Disappointing 0 5 10 15 20 25
Towards Mass Market Penetration Of Mobile Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobilizing The Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demo Browsing
Sirous Kavehercy Market Development Director Europe, Russia & Africa ------------------------------------------- Acision. Innovation. Assured. www.acision.com Merweplein 5 3432 GN Nieuwegein P.O. Box 261 3430 AG Nieuwegein The Netherlands T: +31 30 210 4581 M: +31 65252 6222 E: [email_address]

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Sirous Kavehercy Mobile Monday Kiev July 2007

  • 1. Mobile Messaging & Mobile Internet Mobile Monday Kiev, 16 July 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa
  • 2. 1964 1969 2002 June 2007
  • 3.
  • 4.
  • 5. Welcome To The World Of Fast Moving Consumer Goods
  • 6. The New Operator: Consumer Centric 2 nd Wave (2G) Mobile Services 2 nd Mobile Services
  • 7. What Is The Biggest Brand In The World?
  • 8.  
  • 9.
  • 10. Power Play - It's All About Perception
  • 11. Public And Community Messaging Public Messaging Community messaging STANDARDISED FOR ANYONE TEXT ONLY INBOX BASED MOBILE REGULATED + + + + + = REACH PROPRIETARY FOR ONLINE MEMBERS RICH MEDIA CONVERSATIONAL PC FRAGMENTED + + + + + = RELEVANCE SMS
  • 12. Movements In Public And Community Messaging RICH, INTERACTIVE ONLINE MEMBERS ONLY ADVERTISER PAYS COMMUNITY BRAND SIMPLE ANYONE HAS IT SENDING PARTY PAYS OPERATOR BRAND GROW REVENUES BY  REACH PROTECT REVENUES BY  RELEVANCE community messaging public messaging & SMS
  • 13. The New Market Trend: SMS 2.0 TIM TMN Telefónica T-Mobile
  • 14.
  • 16.
  • 17. 5 Year ARPU Forecast For Data Services Source: Analysis Consultancy & Research
  • 18.
  • 19.
  • 20.
  • 21.
  • 23. Sirous Kavehercy Market Development Director Europe, Russia & Africa ------------------------------------------- Acision. Innovation. Assured. www.acision.com Merweplein 5 3432 GN Nieuwegein P.O. Box 261 3430 AG Nieuwegein The Netherlands T: +31 30 210 4581 M: +31 65252 6222 E: [email_address]