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Organic Search Essentials Matt Bailey, President  SiteLogic Internet Marketing Consultants [email_address]
Words 1
“ Words are like little dynamite sticks in people’s minds . . .”  Mao Zedong
 
Rule #1 ,[object Object]
Multi-Layer Fibrous Impact Fastener
Nail
 
Co-Dependency on Words 2
How do Search Engines rank websites?
Search is based on human factors!
Location of Words 3
 
 
60 Characters
 
 
 
Placement of  Words 4
[object Object],79% of users scan a web page;  16% read word for word.
[object Object],[object Object],[object Object],[object Object],[object Object]
 
Credibility of  Words 5
[object Object],[object Object],“ Participants made  credibility-based decisions  . . .  based upon the site's  overall visual appeal .” -Stanford University Persuasive Technology Lab Study
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Readability of  Words 6
Read-ability Small Text Scrolling Blinking Rotating Low contrast
Variety of  Words 7
Rule #2 ,[object Object]
 
Courtesy: Joe Kraus, JotSpot, http://www.longtail.com
Referrals per keyword Top 30 terms referred:  2,916 visitors Keyword Phrases Children’s music publisher Next 4,640 unique terms referred:  8,366 visitors
Keyword Phrases Referrals per keyword Children’s music publisher Most sales generated from these key phrases . . .
Branding of  Words 8
Keyword (User) Research
 
 
Persuasiveness of  Words 9
 
 
Underneath their familiar green and yellow exterior isn’t just a redesign of the compact tractor, but a transformation. Where power is no longer measured by horsepower. Where implements practically attach themselves. And comfort is no longer at odds with productivity. One hundred and twenty improvements. Zero gimmicks. And countless firsts. These tractors are ready.  120 Improvements. Countless Firsts.  Zero Gimmicks.
 
Beyond Words 10
Maximize Your Web Catalog - Tues 2:00 PM
Presentation www.SlideShare.net/sitelogic Blog www.SiteLogicMarketing.com/blog
Matt Bailey SiteLogic [email_address]

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Organic Search Essentials