Get Listed University Spokane- Analytics Riches
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My analytics presentation from Get Listed University - Spokane on 2/25/2011. We talked about setting up business objectives and creating KPI's that support them as well as how to use advanced segmentation to identify what's working and what's not.
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Get Listed University Spokane- Analytics Riches
- 1. Analytics Riches There’s Gold in Them Thar Data EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 2. “You cannot improve what you cannot measure.” -Lord Kelvin EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 3. The Path to Riches • Define business objectives and goals • Create KPI’s (Key Performance Indicators) • Tame your HIPPO • Set up goals • Gain insight and make recommendations • Always be improving EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 4. Repeat after me... Analytics is NOT about reports. It’s about gleaning insight from web data and doing something. -Me (and others that live the data-driven dream) EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 5. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 6. Business Goals-Why Do you Exist? • Know the purpose of your website • Know the pages that matter and why • Create KPI’s that you can track and support your goals EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 7. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 8. KPI 1-The Power of Blogging EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 9. KPI 2-Class Registration EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 10. KPI 3-Facebook Traffic EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 11. Help Data Defeat the HiPPO HiPPO=Highest Paid Person’s Opinion EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 12. Traffic Sources - Thanks, Man. • Direct Traffic - Your brand, baby! • Referring Traffic - Who your friends are • Search Engines - Big 3 Love • Keywords - The head & long-tail • Adwords Campaigns - Pay to play EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 13. Know Your sources, man! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 14. Search Traffic Rulz! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 15. Content - Rich or Poor? • Top Content - I’m #1, I’m #1, I’m #1 • Top Landing Pages - How they find you • Top Exit Pages - Not so important • Navigation Summary - Sweeeet! • Site Overlay - Cool, but not accurate EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 16. Goals - Have Some • Track Conversions - They matter • Conversion Rates - Matter • Goal Funnels - See $ fall into it • Funnel Visualization - Cooooool EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 17. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 18. Be An ROI Rockstar! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 19. Open Your Mind and Discover! Arghhh! No gold. Only platinum. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 20. Insight and Improvement EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 21. Search-Room for Improvement EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 22. Segmentation Rulz! • Start using segmentation NOW! • Invent new ways to segment traffic • Slice and dice that data, baby • Nearly all of my analytic insight comes from data segmentation over time. Then I take action & make improvements to test. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 23. Ed’s Top Data Mining Tips • Time Comparison + Slice + Insight = $ • Check your ego and opinion at the door • Open your minds to new ideas & trends • Think like a scientist (hypothesize & test) • Feed your HiPPO the right diet of data • Discover what works. Do more of it. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 24. Additional Resources Books: Websites: Analytics: An Hour a Day Searchengineland.com Web Analytics 2.0 Kaushik.net Userfly Google Analytics Videos Juice Analytics Kiss Insights Visual Website Optimizer EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 25. Ed Reese EMAIL: ed@sixthmanmarketing.com PHONE: 509.624.5580 TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese