This document discusses the future of data and information flows in the agri-food sector enabled by disruptive ICT trends. In the future, a farmer or consumer can also act as a researcher by using ICT to gain more control over production and measure sustainability, ensuring transparency. New business models and connections between regional producers and consumers can be developed. The Dutch agri-food sector can export new ICT-enabled equipment and services globally to support more sustainable production. Living labs and open innovation are discussed as ways to develop new applications and solutions through collaboration between industries, ICT businesses, and research organizations.

1. Future Internet for Safe and Healthy Food
from Farm to Fork
Presentation to Board of Directors of Wageningen UR, 8 Sep. 2014
Dr. Sjaak Wolfert, Senior Scientist Information Management & ICT in Agri-Food

2. In the future DATA flows are....
...as important
as Money and
Goods flows
...due to
disruptive ICT-trends

3. In the future a farmer, consumer, etc. is
also a researcher and...
 ...many sustainability issues are solved with ICT:
- Less production losses by more control (smart farming)
- (un)sustainability is measurable, accountable  informed choices, clear
transparency
- Product- en information integrity is guaranteed
- Administrative burden has disappeared
 ...new chain concepts (e.g. food webs, urban agriculture) are
developed in which regional producers and consumers are connected
The agri-food sector can be frontrunner in these kind of
developments at a global level!
...the Dutch agri-food sector exports new equipment, knowledge and
services based on ICT for global, sustainable production.

4. Living Labs, business ecosystems & open innovation
proprietary space
open space
services/products
(e.g. software)
services/products
(e.g. contract research)
services/products
(e.g. food, advices)
new applications
new solutions
agri-food
business
research &
education
ICT
business
new knowledge
knowledge /models
models
innovations
questions,
data open source
solutions
open
innovatio
n process

5. Future Internet PPP – 300 M€ EU funding
5

6. SmartAgriFood conceptual cloud architecture
App store
Services
sensors
actuators
data sources
(‘Internet of Things’)
local
Information systems
Spraying Advisory
Services
Meteorological
Service
State and Policy
Information Service
Consumer Food
safety service
E-agriculturist Service
for spraying potatoes
FI-Ware enabled
Cloud Platform
Machine Breakdown
Service
User’s
devices
Other
sources
Cloud
Information
systems
Transport

7. From conceptual architecture & prototypes to a real software platform
and Apps
T220: User Front-End (ATOS)
App store
Services
Base Technologies
GENERIC ENABLERS
sensors
actuators
data sources
(‘Internet of Things’)
T230: App Store (IBM)
T240: B2B Collaboration Core
(IBM)
T250: System & Data Integration
Local
ISs
Spraying Advisory
Services
Meteorological
Service
State and Policy
Information Service
Consumer Food
safety service
E-agriculturist Service
for spraying potatoes
FI-Ware enabled
Cloud Platform
Machine Breakdown
Service
User’s
devices
Other
sources
Cloud
IS
Transport
I2ND
IoT
IoC
IoS
S&T
Validation
(ATOS)
T260: Operating Environment
(IBM)
T270: Security, Privacy, Trust Framework: SPT (KOC)
T280: Software Development Toolkit:
SDK (ATOS)

8. Partners
Coordinator Partners
Trial
partners
Technical
partners
Knowledge
and
networking
partners Pert

9. FIspace platform High Level Architecture
Base Technologies
GENERIC ENABLERS
I2ND
IoT
IoC
IoS
S&T
Validation
Trials:
1. Crop Protection
Information Sharing
2. Greenhouse
Management &
Control
3. Fish Distribution &
(Re-)Planning
4. Fresh Fruit and
Vegetables QA
5. Flowers & Plants SC
Chain Monitoring
6. Meat Information
Provenance
7. Import & Export of
Consumer Goods
8. Tailored Information
for Consumers
T220: User Front-End (ATOS)
T230: App Store (IBM)
T240: B2B Collaboration Core
(IBM)
T250: System & Data Integration
(ATOS)
T260: Operating Environment
(IBM)
T270: Security, Privacy, Trust Framework: SPT (KOC)
T280: Software Development Toolkit:
SDK (ATOS)

10. FIspace approach: Software Mass Customisation
FIspace
App Store
My FIspace (BCM)
Develop
Apps
Pre-configure
User Systems
Customize &
Use Systems
FIspace Platform
Single App
Configuration

11. FIspace ecosystem development
T220: User Front-End (ATOS)
T230: App Store (IBM)
T240: B2B Collaboration Core
(IBM)
T250: System & Data Integration
(ATOS)
T260: Operating Environment
(IBM)
T270: Security, Privacy, Trust Framework: SPT (KOC)
T280: Software Development Toolkit:
SDK (ATOS)
Industries
(converging)
Farming & Manufacturing Transport & Logistics
(Producers, Farmers, Manufacturers, Suppliers, ..)
Wholesale & Retail Health Sector
(Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …) (Banks, Insurances, Authorities, ..´)
ICT Industry
(going to the Cloud)
Business Configurators
Cloud Operators &
Infrastructure Providers
Base Technologies
(+ follow up)
GENERIC ENABLERS
I2ND
IoT
IoC
IoS
S&T
DEVELOPMENT
TOOLKIT
Validation
App & Service Providers

12. More information
 www.agriXchange.eu
 www.SmartAgriFood.eu
 www.FIspace.eu
Or contact me:
sjaak.wolfert@wur.nl
nl.linkedin.com/in/sjaakwolfert/
@sjaakwolfert
http://www.slideshare.net/SjaakWolfert

13. Thank you for
your attention
Questions?

14. Backup slides

15. ICT becomes a key driver for innovation
 Location-based monitoring and service delivery through GPS
 Internet of Things (IoT) – everything/everyone gets connected,
M2M communication leading to autonomously communicating
devices and virtualization of objects and processes
 Data explosion (Big Data), linked open data and the potential of
open innovation
 Mobile, Cloud services and App stores – the Internet is
everywhere (smart phones, embedded networked devices, etc.)
with new possibilities for service delivery, augmented reality, etc.
 Social media – more direct and instant interaction between
stakeholders (producers, consumers, ...) potentially leading to
new market opportunities and channels, co-innovation, etc.

16. Project Details
• EU Seventh Framework Program (7FP)
– Future Internet Public Private Partnership programme (FI-PPP)
• Project type: Collaborative Project - Large-scale Integrated
Project (IP)
• Total budget: 20 M€
• EU funding: 13.5 M€
• Duration: April 2013 – April 2015 (FI-PPP phase II)
• Grant Agreement: 604123
• Project coordinators:
– Sjaak Wolfert, Wageningen UR, The Netherlands
– Harald Sundmaeker, ATB Bremen, Germany
• Website: www.FIspace.eu

17. Example: Spraying Scenario
Scenario: get expert advice for spraying to handle disease on tomatoes
Franz Farmer Ed Expert State Authority
Spraying
(follow advice)
Create
Advice
Approval
Request
Advice
Back-End Systems Collaborative Business Process
Farm / GH
Management
Systems
Sensor Network
in the Greenhouse
Agronomist
Expert System
Regulations &
Approval System
1
2
3
FIspace App
‘Weather
Information’
FIspace App
‘Spraying Expert
Advice’
FIspace App
‘Spraying
Certification’
product type, etc.
sensor data
(access details)
suggested
chemical
advice details
certification
details
17

18. Open Call: List of apps and new partners
Trial Apps
Crop Protection Information
Sharing
Formulation of weather scenario
Bad weather alert
Green House Management &
Control
Greenhouse Crop Monitoring
Greenhouse Crop Analyzer
Fish Distribution and (Re-)Planning Find Cargo Replacement app
Fresh Fruit & Vegetables Quality
Assurance
Inventory Management of RTI Packaging
(BOXMAN)
Risk Management in the Distribution of FFV
(RISKMAN)
Flowers and Plants Supply Chain
Monitoring
Botanic Info App
Meat Information Provenance Meat Transparency System App -
Query EPCIS repositories
Meat Transparency System App – Discovering
data sources (EPCIS repositories)
Meat Transparency System for aggregating
traceability information
Import and Export of Consumer
Goods
Transport Demand App
Shipment Status App
Manual Event and Deviation Reporting App
Tailored Information for Consumers Shopping list & Recipes
Augmented reality Product Info
Push Information

19. Further reading and information
 Wolfert, J., Verdouw, C.N., Verloop, C.M., Beulens, A.J.M., 2010. Organizing information integration in
agri-food - a method based on a service-oriented architecture and living lab approach. Computers and
electronics in agriculture 70, 389-405, http://dx.doi.org/doi:10.1016/j.compag.2009.07.015
 Kaloxylos, A., Eigenmann, R., Teye, F., Politopoulou, Z., Wolfert, S., Schrank, C., Dillinger, M.,
Lampropoulou, I., Antoniou, E., Pesonen, L., Huether, N., Floerchinger, T., Alonistioti, N., Kormentzas, G.,
2012. Farm management systems and the Future Internet era. Computers and electronics in agriculture
89, 130-144. http://dx.doi.org/10.1016/j.compag.2012.09.002
 Kaloxylos, A., Groumas, A., Sarris, V., Katsikas, L., Magdalinos, P., Antoniou, E., Politopoulou, Z., Wolfert,
S., Brewster, C., Eigenmann, R., Maestre Terol, C., 2014. A cloud-based Farm Management System:
Architecture and implementation. Computers and Electronics in Agriculture 100, 168-179.
http://dx.doi.org/10.1016/j.compag.2013.11.014
 Wolfert, J., Kruize, J.W., Verdouw, C.N., Beulens, A.J.M., 2011. Agri-Food Living Lab: the virtual meeting
place for open innovation on farm information management and ICT development. In: Gardner, J.,
Shadbolt, N. (Eds.), Proceedings of the 18th International Farm Management Association Congress.
IFMA, Methven, pp. 496-504. http://edepot.wur.nl/192940