Practice improvising your way through a pricing problem.

1. SkimaTalk Official Course
Advanced Improvisation – Business Problems
Lesson 3: Pricing a New Product

2. Story: Pricing a New Product
2
XYZ Industries is launching a new high end television. This will be the only television on
the market with an indestructible glass screen. XYZ makes quality TV’s, but is not viewed
as “best in class”. Existing TV’s in this class range in price from $1,500 - $3,000.
XYZ: price = ???
Low picture quality
Minimal
features
High picture quality
Lots of new
features
TV 1: $1,500
TV 2: $2,000
TV 3: $3,000
Competitive Landscape

3. 3
End of Lesson
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