1. Concept of Mobile Diagnostics Device
by
FRUCT
St-Petersburg - Helsinki - Petrozavodsk - Elburg - Yaroslavl - Moscow

2. Introduction
Directions of our research and development:
• Mobile healthcare, early diagnostics, fitness
• Product solutions on top of smart spaces and
internet of things technologies
Member of European
• Mobile applications and services
Connected Health
• Geo-positioning and geo-tagging technologies Alliance

3. Problem definition and market overview
Problems: Market trends:
 Aging of the population (e.g., due to  Growth of public interest to mHealth
increase of life-time expectancy) тtechnologies – according to Google
data, the registered growth in 2012 was
 Over 100 mln. of people in the world are 113% comparing to year 2011
suffering of chronic diseases
 According to report of GSM
 Need to improve the healthcare quality association, total revenue of mHealth
market will reach 23 billion by 2017
 Define a set of tools to address global  In December 2012 the USA Congress got
trend to personalization of healthcare a bill of opening Mobile health office in FDA

4. Overview of proposed solution
Three stages of product
development. Main elements
in first stage of the proposed
solution:
1. Smartphone or home
gateway
2. Set of wireless sensors
3. Diagnostics platform in
cloud

5. Product description
What is determined by MDD
• Sleep apnea • Diabetes mellitus
• Hypertension • Chronic obstructive pulmonary disease
• Arrhythmias • Chronic heart failure
• Asthma • Suspicion of emphysema
• Atherosclerosis • Diseases caused by Helicobacter pylori
• Suspecting of Ischemic Heart Disease
How to use it and what is the purpose
Screening and continues monitoring
for children and elderly people

6. Product description (cont.)
Sensors for the first project stage: Key features:
• Electrocardiograph • MDD on top of smartphone or home
• Pulse Oximeter gateway
• Blood Pressure meter • Use of Bluetooth 4.0 LE
• Spirometer • Multiplatform MDD client
• Glucometer (Android, Linux, BBX)
• Respiratory rate sensor • Highly reliable cloud platform
• Thermometer • Personalization of cloud service for
• Accelerometer corporate clients
• Inline with the requirements of GOST R
52636-2006 for EPR
Sensors for the second project stage: • Inline with the requirements of Federal
• Gas Analyzer Law 152
• Bioradar • Inline with international and Russian
• Webcam standards of health data exchange

7. Competitive advantages
• Own advanced methodology of analyzing
diagnostic data
• Unique competences on Smart Spaces and
Technologies
Internet of Things technologies
• New types of advanced sensors, which
currently have no analogs on the market
• Advanced expertise in use of medical
sensors, ergonomics and usability of sensor Experience Partners
solutions
• Flexible architecture enables wide price range
of MDD - from 5000 to 55000 RUR
• More than 10 patents (for last 10 years)
• 8 years of experience in mHealth solutions

8. Business model
B2B & B2C Consumers:
• Private medical clinics
• Individual customers
Commercialization: • Technological and supporting
• Services for personalized diagnostic companies, telecom operators
• Provision of comprehensive solutions • Insurance companies (VHI)
• Sale of equipment and software • Research centers and pharmaceutical
• Customized analytics companies
• Sublicensing of technologies • Government customers (federal
medical institutions and compulsory
health insurance system)

9. Risk management
Organizational risks:
• Certification of medical equipment
- unavoidable, requires high investment
• Lack of a legislative framework for telemedicine
- solvable, requires cooperation with Ministry of
Public Health of Russian Federation
• Protection of personal data
- solvable, by right design of the service architecture
Commercial risks:
• Low demand on Russian market
- solvable, access to EU market

10. Key members of project team
Organization Technologies Medicine Ideology Standards
Balandin S.I. Yatskovskiy M.Y. N.E. Academician RAS medical IT systems
FRUCT 12 years of Physician, PhD, HR and RAMS, M.Dr. development. EPR
CEO, PhD, Adjunct experience in C RAMS. Professor GOST developer
Professor, 11 development of Developer of EPR
years in Nokia medical IT systems GOST
Research Center Zingerman B.V.
Shklovskiy-Kordi Vorobiev A.I. 28 years of

11. Partners of the project

12. Development plan.
Research and development
Finished MDD 14 months 2013-2014 37
months
Product preparing
Certified MDD 6 months 2014
22
Market launch mln. rub.
Commercial sales 2 months 2014
Quality enhancement 23
Advanced sensors 16 months 2014-2015 team
members

13. Thank you for attention!
Contact information:
web: md.fruct.org, e-mail: md@fruct.org
news: twitter.com/fructmd