Description: To better serve the wants and needs of your audience through content, marketers need to know how to analyze data. As organizations begin to grow, marketers can lose track of what's most important to their audience. To keep your company sharp and focused, data analyzation is key, but knowing what data to use can be a barrier to creating great stories.
Skyword’s Vice President, Services, Andrew Wheeler, and Managing Editor of the Content Standard, Ted Karczewski on Wednesday share how they use data to drive their content creation process to increase efficiency and produce stories people want.
Because the data tells us when our customers are on vacation, we are able to help them take care of their homes. We sent customers push notifications reminding to adjust their thermostats and/or secure their homes, if they had not done so before they left. Our response rates were outstanding, with 45% of customers adjusting their thermostats to save a little energy while they were off on vacation.
Hi there,
When old ideas meet in a new place and combine, the effect can be extraordinary. Skyword’s annual Forward conference was designed with that in mind—to celebrate the fusion of story and business.
You are invited to join top enterprise marketers and storytelling visionaries for two exhilarating days of brand storytelling innovation, fun, and learning in Boston’s Seaport. Learn more and register here!
It’s your chance to learn from visionaries, content marketing experts, and top business leaders who can help you transform your marketing and connect with your customers in ways you never thought possible.
Marketers from all over the world will come together this year to learn and share how to move their content marketing forward. Join brands such as ADP, Anthem, Dignity Health, HP, IBM, Iron Mountain, MasterCard, Overstock, Tom’s of Maine, and more who are seeing the power and excitement of story when combined with business.