Talking about why it’s important to go mobile and have a mobile responsive site, briefly speaking about measurements of mobile traffic using GA and Adwords and what can be done to adapt

1. Mobile Influence on Businesses

2. Why be Mobile?
How to measure Mobile performance?
What can we do to adapt?

3. Why be Mobile?

4. t. 01304 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Why be Mobile?
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5. t. 01304 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
Why be Mobile?
1. Mobile vs TV:
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5 myths about mobile - understanding reasons & facts

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Why Be Mobile?
2. Mobile is for young:
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3. Mobile is just for fun:

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Why Be Mobile?
4. Mobiles are not functional in terms of design:
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5. Mobile performance is difficult to measure:
- consumers’ path on mobile is different to desktop and
therefore should be measured differently
- magazines don’t have “Buy” buttons, but they build
brand awareness

8. How to measure Mobile
performance?

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How to measure mobile
performance?
- Different consumer path means different goals
- To track different goals we must set up different CTAs to
target mobile traffic
- How can we do this:
- click to call
- mobile to store
- cross device (for later purchase)
- add to basket
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10. t. 01304 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
How to measure mobile
performance?
How can we reflect mobile performance in measurement?
- compare visits per device
- compare conversions per device
- compare pageviews per device
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11. What can we do to adapt?

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What can we do to adapt?
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What can be done using Adwords account?
- drive website visits with mobile preferred ad
- the quality score will be improved with
mobile preferred ads
- focus on calls with call-only ads
- your website does not need to be mobile,
but the user engagement will be positive
- http://www.sleepinggiantmedia.co.uk/
posts/call-only-ads-driving-mobile-traffic-
to-your-business/
- boost store footfall with local inventory ads
- think of a mobile as a magnet

13. t. 01304 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk
What can we do to adapt?
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Are you making your website mobile?
- think of a mobile user - conversion path in 2-3 clicks

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Discovery Park Digital Workshop
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Free event