Imagine having the power to read your visitors' minds as they browse your website...

1. Imagine having the power to read
your visitors’ minds as they browse
your website.

2. Just like a store manager observing
customers’ body language and gathering
feedback to improve his shop…

3. …you know what your online visitors
think and what to improve on your
website to boost your sales.

4. But, you’re not a mind reader.
It’s really tough to understand people.
It’s even tougher online.

5. Because of that, your website is not
performing as well as it could be.

6. You’re only conver@ng a @ny number
of visitors into customers, and missing
out on a huge pile of cash.

7. So, what’s the solu@on?

8. I’m Louis Grenier,
Founder of Slices
Consul<ng.

9. We help you to boost sales by
making the most out of each of
your website visitors.

10. In 2015, we helped C.M.I. to
sell more part-­‐@me courses.

11. They received twice* as many enquiries
on their website with the same amount
of visitors.
*115% increase to be exact.

12. How did we do it?

13. We read their visitors’ minds (using
heatmaps, analy@cs, and surveys) and
asked ourselves tough ques@ons.
1

14. What are they looking
for when visi@ng the
website?
1

15. What are they looking
for when visi@ng the
website?
Have they achieved what
they wanted to achieve?
If not, why?
1

16. What are they looking
for when visi@ng the
website?
Do they have
unanswered ques@ons?
Have they achieved what
they wanted to achieve?
If not, why?
1

17. What are they looking
for when visi@ng the
website?
Do they have
unanswered ques@ons?
Have they achieved what
they wanted to achieve?
If not, why?
What could be
improved?
1

18. This is one of the heatmaps we
collected to understand where
visitors clicked and looked at.
1

19. 1

20. From the insights collected, we
improved their landing pages*, copy
and value proposi@on.
*A landing page is a page that has
been designed with a single focus.
2

21. Insight 1
Visitors are distracted
by the menu.
BEFORE
2

22. Insight 2
Visitors ignore the
stock photo.
BEFORE
2

23. Insight 3
Visitors don’t read the
main copy.
BEFORE
2

24. Ac3on 1
Menu is replaced by
some “credibility
boosters”.
AFTER
2

25. Ac3on 2
Stock photo is
replaced by a video.
AFTER
2

26. Ac3on 3
Blocks of text are
replaced by bullet points.
AFTER
2

27. We then tested the two versions
against each other, and the results
spoke for themselves.
3

28. From 1.36%
conversion rate to…
3

29. To 2.93%.
A 115% increase!
3

30. Are you an SME, enterprise or agency?
Some of our clients include…

32. You get traffic
to your website.

33. Organic
Traffic
Online
Ads
Social
Media
Paid
Search
Email
You get traffic
to your website.

34. We make the
most out of it.
Organic
Traffic
Online
Ads
Social
Media
Paid
Search
Email
You get traffic
to your website.

35. eCommerce or
Lead Genera@on?
B2C or B2B?
Let’s talk.

36. +353 (0)1 697 8581
bonjour@slicesconsul<ng.com