The document presents Bowman's Strategy Clock, which maps strategic options based on differentiation and price. It places strategies such as differentiation, focused differentiation, hybrid, increased price/standard product, increased price/low values, low values/standard price, and low price & low values in different segments of the clock. The clock suggests that a differentiation strategy is located in the high differentiation, high price quadrant. A low price strategy is mapped to the low differentiation, low price quadrant. The document also notes that a strategy in the low values/standard price area would be considered dangerous.
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Bowman's Strategy Clock
1. BOWMANS’ STRATEGY CLOCK
Replace this text
HIGH
Differentiation
Focused
Differentiation
Low Price
UNITY OR VALUE
Hybrid
Increased
Price/
Standard
Product
Increased
Price/
Low
Values
Low
Values/
Standard
Price
Low
Price &
Low Values
LOW
PRICE
HIGH
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1I
COMPANY NAME
PRESENTER NAME
2. BOWMANS’ STRATEGY CLOCK
Replace this text
HIGH
1
Differentiation
Differentiation
Focused
Differentiation
Low Price
UNITY OR VALUE
Hybrid
Increased
Price/
Low
Values
Low
Values/
Standard
Price
Low
Price &
Low Values
LOW
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own text
Increased
Price/
Standard
Product
PRICE
HIGH
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2I
COMPANY NAME
PRESENTER NAME
3. BOWMANS’ STRATEGY CLOCK
Replace this text
HIGH
Focused
Differentiation
2
Differentiation
Focused
Differentiation
Low Price
UNITY OR VALUE
Hybrid
Increased
Price/
Standard
Product
Increased
Price/
Low
Values
Low
Values/
Standard
Price
Low
Price &
Low Values
LOW
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own text
PRICE
HIGH
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3I
COMPANY NAME
PRESENTER NAME
4. BOWMANS’ STRATEGY CLOCK
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HIGH
Increased Price/
Standard Product
Differentiation
Focused
Differentiation
Low Price
UNITY OR VALUE
Hybrid
Increased
Price/
Standard
Product
Increased
Price/
Low
Values
Low
Values/
Standard
Price
Low
Price &
Low Values
LOW
3
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PRICE
HIGH
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4I
COMPANY NAME
PRESENTER NAME
5. BOWMANS’ STRATEGY CLOCK
Replace this text
HIGH
Increased Price/ Low
Values
Differentiation
Focused
Differentiation
Increased
Price/
Standard
Product
Low Price
UNITY OR VALUE
Hybrid
Increased
Price/
Low
Values
4
Low
Values/
Standard
Price
Low
Price &
Low Values
LOW
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own text
PRICE
HIGH
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5I
COMPANY NAME
PRESENTER NAME
6. BOWMANS’ STRATEGY CLOCK
Replace this text
HIGH
Low Values/ Standard
Price
Differentiation
Focused
Differentiation
Low Price
UNITY OR VALUE
Hybrid
Increased
Price/
Standard
Product
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own text
Increased
Price/
Low
Values
Low
Values/
Standard
Price
Low
Price &
Low Values
5
LOW
PRICE
HIGH
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6I
COMPANY NAME
PRESENTER NAME
7. BOWMANS’ STRATEGY CLOCK
Replace this text
HIGH
Low Price & Low
Values
Differentiation
Focused
Differentiation
Low Price
UNITY OR VALUE
Hybrid
Increased
Price/
Standard
Product
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own text
Increased
Price/
Low
Values
Low
Values/
Standard
Price
Low
Price &
Low Values
6
LOW
PRICE
HIGH
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7I
COMPANY NAME
PRESENTER NAME
8. BOWMANS’ STRATEGY CLOCK
Replace this text
HIGH
Low Price
Differentiation
Focused
Differentiation
Increased
Price/
Standard
Product
UNITY OR VALUE
Hybrid
Increased
Price/
Low
Values
Low Price
7
Low
Values/
Standard
Price
Low
Price &
Low Values
LOW
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own text
PRICE
HIGH
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8I
COMPANY NAME
PRESENTER NAME
9. BOWMANS’ STRATEGY CLOCK
Replace this text
HIGH
Hybrid
Differentiation
Focused
Differentiation
8
Low Price
UNITY OR VALUE
Hybrid
Increased
Price/
Standard
Product
Increased
Price/
Low
Values
Low
Values/
Standard
Price
Low
Price &
Low Values
LOW
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own text
PRICE
HIGH
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COMPANY NAME
PRESENTER NAME
10. BOWMANS’ STRATEGY CLOCK
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Differentiation
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Increased Price/
Low Values
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Focus Differentiation
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Low Values/
Standard Price
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Hybrid
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Low Price & Low
Values
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Increased Price/
Standard Product
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Low Price
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10 I
COMPANY NAME
PRESENTER NAME
11. BOWMANS’ STRATEGY CLOCK
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text
Differentiation
Focused
Differentiation
Hybrid
Increased
Price/
Standard
Product
Low Price
Low Price
strategy
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text
Differentiations
strategy
Increased
Price/
Low
Values
Low
Price &
Low Values
Low
Values/
Standard
Price
Dangerous
strategy
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12. BOWMANS’ STRATEGY CLOCK
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Differentiation Strategy
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Dangerous Strategy
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Low Price Strategy
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13. BOWMANS’ STRATEGY CLOCK
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Headline 1
Headline 2
12
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09
03
06
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