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1. Social Media Clinics / Workshop
Motivational event for custodians of slovenia.info - 04/10/2012
Giorgos Vareloglou

2. HELLO AGAIN! :)

3. Last Year’s Experience
Running in Radovljica

4. Last Year’s Experience
The airplane factory

5. Last Year’s Experience
Visiting a traditional Blacksmith

6. Last Year’s Experience
Making Love Cookies

7. *Source: Think social media

8. The Visitor’s Funnel
I Know this Place! Awareness
I have it in mind, it’s one of my
choices actually Consideration
i’d like to be there.
i ll look into it! Intention
Decision made. Here i come
Purchase
At the destination. Experience

9. The Visitor’s Funnel
Awareness
Consideration
Social Media
Intention
Presence
Purchase
Experience

10. FACEBOOK.
STILL THE KING BUT..
- Very Cluttered with ads
> You need more money to have an impact
- Users expect to be approached
> They need so much more than a contest/quiz
- It’s not the only option
> Twitter is bigger, pinterest/foursquare are booming.

11. On the other hand..

12. 0
Budget

13. invest in these:
Focusing on the part of
visitor experience.
1. Create unique content for visitors
2. Distribute it in a simple yet effective way
3. Be there, to help them / real time

14. The
BACK TO BASICS
IDEA

15. Decision Paralysis

16. Daily Secret Startup

17. The little Printer

18. A big idea:
Why dont we think the same way, and
instead of developing complex trip planners,
create a deadly simple .pdf guide featuring
5 things someone can do on our destination,
in a long weekend stay?

19. WHY?
* zero cost.
* portable on any mobile device
* printable & easily distributable

20. LETS MAKE ONE!