Keri Jaehnig of Idea Girl Media and Kittie Walker of Indigo Girl take you through setting up web analytics and a listening post for your business as part of their Small Biz Marketing Hub training programme.

1. Keri Jaehnig of Idea Girl Media
Kittie Walker of Indigo Girl

2. Social Listening
for the
Small Business Owner

3. You must be aware of online conversation
and what is trending online,
or your competition will win.

4. • The Global Web
• The Social Space
• Your Niche (includes location)
Image credit: practicalowl, Flickr

5. The approach…
Image credit: photosightfaces, Flickr

6. • Google Alerts – Tracking preferred topics you customize.
• Guzzle.it – Social curation generated from the web.
• List.ly – What the world is talking about (driven
by users, not web generated).

7. Google Alerts – http://www.google.com/alerts
Key
words/phrases:
Email or RSS feed.

8. Guzzle.it - http://guzzle.it
Customized
& categorized feeds:
What YOU want to see

9. • In list form
List.ly -- http://list.ly • Popular topics
• Collaborative

10. • Twitter Lists – Users, key words, hashtags.
• Curate.me – Best stories from Facebook friends & Twitter follows.
• Social Mention – Real-time search of most social networks “Google
Alerts style.”

11. Twitter Lists – Always be listening!
Hootsuite Dashboard Lists are importable into Hootsuite
Hashtag Hashtag
List of tweeters conversation conversation Key word

12. Curate.me – http://curate.me
Decide what & when!

13. http://socialmention.com
Specific key word or phrase here

14. • Facebook Interests Lists – Friends, Pages, Big Brands, News
Sources – Organized stories; customized news feeds.
• Twitter Lists – Competitors, hashtags (public/private).
• Google Alerts – Industry, Location, Competitors.
• LinkedIn Today – Topics professional circles are talking about
(also web & social space).

15. Facebook Interests Lists
https://www.facebook.com/bookmarks/interests

16. LinkedIn Today
http://www.linkedin.com
• Right on your home screen.
• Click link for more.
• Popular topics.

17. Image credit: subharnab, Flickr

18. • These tools are free and easy to use.
• Use these tools interchangeably.
• Customize to YOU.
• Consistently edit your systems!
• Other tools available – both free & fee.

19. Web Analytics
for the
Small Business Owner

20. Everything that you do for your business
as to be done with intent

21. You can only act with intent if you have solid
facts to inform your decisions

22. With your Google Account you have access to plenty
of free information

23. If you have a WordPress Installation the easiest way to manage
your web analytics is by using Yoast’s Plugins – install and
activate:

24. Now that you know more about SEO and the current position of
you site, sign up for Google Webmaster Tools
https://www.google.com/webmasters/tools/

29. Leave the tool to collect data for the next couple of days and
then go back in and explore the interface.

30. Keep an eye on who is visiting your site & why they are visiting it,
sign up for Google Analytics
http://www.google.co.uk/analytics/

34. • Accept the Google Terms of Service
• Copy the tracking code number from the get tracking info tab (
looks like UA-xxxxxxxx-x

39. • Metrics aren’t useful until you have a history built up.
• Metrics appear in Analytics a day behind.
• Go back into your analytics in a few days and take a look
around the various tabs to get insights into your visitors and
what they are most interested in on your site.

40. Explore listening to the web / social and share your thoughts in the group.
Note who/what your favored sources are - For collaboration AND flow of more data.
Create twitter lists, Facebook lists so you can continue to update
Set up the Yoast plugins, Google Webmaster Tools, Google Analytics, and then familiarize yourself with them.
If you get stuck or need some clarification
jump into the group and ask!

41. • ideagirlmedia.com
• Ideagirlmedia.com • www.indigogirl.co.uk
• Facebook.com/ideagirlmedia • Facebook.com/Indigo.Girl.UK
• keri@ideagirlmedia.com • kittie@indigogirl.co.uk
• @connectyou • @TheIndigoGirl