Social Media As The New Marketing Medium Slide Share
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Social Media As The New Marketing Medium Slide Share
- 1. Business Growth Alliance Presents Social Media THE NEW MARKETING MEDIUM: March 17 th , 2010 Tuning into the CONVERSATION Powered by SmallWerks
- 4. Corporate Gains Reach & Credibility GIVEN: People trust people. CHANGE: 78% of all consumers, now trust other people, even strangers, and their peer recommendations over traditional advertising. SHIFT: Your clients & their opinions have become your best marketing. Small efforts now have huge gains. Build buzz. Support sales. Powered by SmallWerks
- 5. Social Media Engagement Social Media is viral credibility, all about engagement. TIP: Listen to consumers. Watch your business name online. More people will get exposed to you, refer you business, and give you organic credibility to yet a larger mass of people. Best practice is to facilitate opportunities to have consumers interact with your brand. Corporation < --- > Consumer Powered by SmallWerks
- 10. Twitter.com/KogiBBQ Powered by SmallWerks
- 11. Case Study: Twestival OC Powered by SmallWerks Promotion: Online only. Mostly Twitter and some Facebook. Budget: $250 for venue/sponsor. Short-notice promotion only. 2009 Response: 300 people. $3,000 was raised for charity. 2010: March 25 th – watch online. http://orangecounty.twestival.com/
- 13. Facebook Event Example Powered by SmallWerks Promotion for today’s presentation on Facebook events. GOAL: Promote & inform. TIP: Invite. RSVP. Give info. Share photos & links. HOW: Click the “Events” tab on your Fan Page. COST: Free. Approx. 10 min.
- 15. Case Study: Latitude Network Consulting LLC Powered by SmallWerks IT Support & Consulting Co. GOAL: Reinvent their marketing image. ISSUE: Current marketing materials didn’t match the corporate personality. Too costly (time, efforts, etc.) to redo all their pieces and social media allowed them to gain referral and repeat business more efficiently. New Accounts Since January: 6
- 16. Case Study: UCBootcamp Powered by SmallWerks Certified Trainer, Shauna Zoul Promotion: Facebook Fan Page Just posted Fan Page 10 days ago. Fans: 185 (approx. 19/day) Bootcamp Attendance: Up 75%! Potential New Clients: 3 Facebook.com/UCBootcamp
- 17. Case Study: Old California Lantern Company Powered by SmallWerks Historical & Custom Lantern Company GOAL: To better reach their target market and promote new designs. ISSUE: Limitation on how to reach historic home owners. RESULTS: Now they’re posting events, galleries, showcasing new products and getting customer reviews all online. New Fans Since February: 300
- 19. LinkedIn Event Example Powered by SmallWerks ConnectOC’s LinkedIn Event Listing GOAL: Promote & invite. TIP: Use LinkedIn Events to invite your best clients to events they might be interested in. TIP: Post best events. Ex: This presentation. COST: Free. Approx. 30 min.
- 20. Case Study: ConnectOC Powered by SmallWerks Promotion: Online only. Facebook, Twitter and LinkedIn Duration: 3-4 weeks Budget: None. No fliers or paid ads. Result: 400 RSVPs. 500 arrived. $3,000 was raised for charity. Active online response for all co-founders & sponsors. Facebook.com/ConnectOC
- 21. Case Study: Dane Sanders Powered by SmallWerks Dane Sanders Photographers, AskDane.com, FastTrack Photographer & Escalate Live Conference Famous Photographer/Author. Gained great recognition from in-person and online social relationship efforts. Promoting his book launch and conference sales all through social media. Twitter Followers: 6,200 Facebook Fans: 1,344
- 23. Links & References Watch these social media accounts and use their techniques for your business. Dane Sanders: http://www.Facebook.com/FollowDane http://www.Twitter.com/DaneSanders http://www.Twitter.com/EscalateLive ConnectOC: http://www.Facebook.com/ConnectOC TwestivalOC: http://www.Twitter.com/TwestivalOC UCBootcamp: http://www.Facebook.com/UCBootcamp Powered by SmallWerks Old California Lantern Company: http://www.Facebook.com Search “Old California Lantern Company” Latitude Network Consulting LLC: http://www.Facebook.com Search “Latitude Network Consulting” Mashable Social Media Article: http://mashable.com/2009/10/28/ small-business-marketing /