This affiliate marketing presentation discusses the details of doing affiliate marketing from beginning to the end. It covers affiliate marketing from an individual point of view as well as from a business perspective. It recommends top affiliate partners with excellent programs along with suggestions to maximize your success.

1. Affiliate Marketing
GETTING STARTED IN AFFILIATE
MARKETING
Increase Your Internet Marketing Expertise:
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2. Your Affiliate Mission
 Performance marketing
 You are promoting other people’s/company’s products or
services on your web site
 Earn a commission for sales and leads you refer
 Place other people’s/company ads on your website to
generate income
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3. Setting Up for Success
 Identify:
 Your passions
 Your interests
 Topics of interest
 Subjects you can easily write about
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4. Website Goals for Success
 Build trust
 Solve problems
 Become an expert
 Provide free problem solving information
 Remarket when possible
Note: Always disclose affiliate links
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5. What You Will Need
The most common way:
 Website or Landing page
 Platform and design theme
 Domain Name
 Hosting
 E-Commerce capability (shopping cart) for non blog
styled site
 Affiliate partners (products and services)
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6. Additional Site Needs
 Analytics provider
 Google analytics
 Email Service provider
 Aweber
 Constant contact
 Icontact
 Wordpress plug-ins
 Contact forms
 Ad managers
 Link cloaker
 Ratings
 Extend.wordpress.org
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7. Structuring Your Website
Starting with a blog format is the easiest and has proven
effective.
Blogs
 Wordpress.com
 Wordpress.org
 Blogger.com
CMS (content management system)
 Wordpress.com
 Wordpress.org
 Blogger.com
 Joomla!
 Drupal
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8. Marketing Needs
 Link building
 Content writing
 Article marketing
 Research
 Paid search budget
 Media buy budget
 Social media
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9. Operations
 Contact relationship management
 Outlook
 Salesforce.com
 High Rise
 Collaboration
 Basecamp
 Drop.io
 Accounting system
 Quick books
 Freshbooks
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10. Costs
 Monthly recurring fees
 Domain
 Hosting
 Email
 Overage fees
 Bandwidth
 Taxes
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11. Business Plan
 Establish timelines and goals
 Monthly calendar
 Determine priorities and deadlines
 Plan for lead times
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12. Research is Important
The goal is to find a niche tied to your passion that
isn’t too competitive.
 Review your competition and try to emulate the
successful ones
 Keywords are critical to your research
 Google adwords keyword tool
 Wordtracker
 Strive to use your keyword in your domain name that
accurately reflects the theme of the site
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13. Domains and Hosts
Your own domain name is recommended. You can use
your keyword research to assist with a domain name.
 Builds creditability
 Low cost for purchasing domain name
GoDaddy.com is one of the more popular domain
name registrars with many others to choose from.
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14. Different Types of Sites
 Product Review Sites
 Does well, but you must be an expert or provide thorough reviews
 Video Sites
 Does well if content is short, entertaining, and compelling
 Blogs
 Does well, but content must include a lot of information that is
compelling and unique
 Basic Product Information Sites
 Can do well, but must provide a lot of information
 Single Product Promotional Sites
 Can do well, but need unique twist
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15. Website Design
 Design could be one page or multiple pages
 Single landing page for lead generation
 Typically used for lead generation
 Debt leads
 Diet leads
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16. Landing Page for Lead Gen
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17. Affiliate Partners
Affiliate Networks offer major brand products.
 Commission Junction
 Linkshare
 Google Affilate Network
 ShareASale
 Other similar networks
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18. Payout Options
 Cost per sale (CPS) – commission earned as a percentage of the sale
 Cost per Lead (CPL) – commission earned with an explicit sign up
or lead qualifier is completed
 Cost per Acquisition (CPA) – commission earned with a
transaction
– paid based on click activity
 Cost per Click (CPC)
 Cost per Thousand (CPM) – paid per thousand views
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19. Commission Potential
Source: http://affstat.com/2010/03/06/2009-affiliate-summit-affstat-report/
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20. Affiliate Training
Learn affiliate marketing from some of the top internet
marketers in the industry.
 How Super Affiliates choose programs to promote
 Building trust, influence and engagement with
customers
 Methods to make networks work harder for you
 Maximizing profits and multiple streams of income
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21. Learn Affiliate Marketing
Shorten the learning curve with advanced affiliate marketing
training from the University of San Francisco and learn how to:
 Implement an affiliate marketing  Leverage social media for affiliate marketing
program
 Address legal and ethical concerns
 Develop content that will attract and
engage visitors  Maximize profits
 Drive traffic through natural and paid
search
Next
Step
Experience USF’s Advanced Affiliate Marketing Classroom
www.USanFranOnline.com/Demo
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