3. Today’s Generation is
WIRED!
Nearly 4 out of 5 Internet users visit 167 million American
social networks consumers will shop online in
28% of all American adults use 2012; 192 million by 2016
mobile or social location-based 500,000 merchants are on
services FourSquare
30% of tablet owners have used 67% of retailers use Facebook
their device to shop online to drive traffic to their e-
48% of American adults use a smart commerce sites
phone The top three brands on
25% of smart phone users have Facebook all sell directly
used their phone to shop online through Facebook; 50,000
have opened an f-store with
11% of people say they would buy
Payvment
something that’s only offered
through Facebook
4. How Business Are Using
Technology
Bobbi Brown
has touch-
screen
televisions to
demonstrate
makeup
applications
5. How Business Are Using
Technology
C Wonder has
touchscreens in
dressing rooms
to allow
shoppers to
customize the
ambience of
the room
6. How Business Are Using
Technology
Nordstrom
offers free wi-fi
in its stores so
that customers
can use the
Nordstrom app
anyplace in the
store
7. How Business Are Using
Technology
Apple has used
mobile check-
out devices for
years
8. How Business Are Using
Technology
Grocery stores
have been
installing videos
at checkout to
show news and
promote specials
9. How Business Are Using
Technology
Dominos has been
using SMS text-
message marketing
since 2009
10. How Business Are Using
Technology
Starbucks uses
FourSquare to
market and offer
specials at all its
store
11. How Business Are Using
Technology
Walgreens uses
location-based
marketing to scan
for GPS signals
when someone
checks in near them
and then tweets a
coupon to the
customer
12. How Business Are Using
Technology
Best Buy uses QR
codes on all its
shelf-talkers for
customers to get
more information on
the products
13. How Business Are Using
Technology
Levis offers Find
Your Curve tool on
its website to help
you find the perfect
fitting pair of jeans
15. Improve Your
E-mail Marketing
Gather emails through
surveys, check-out,
lists, Facebook plug-ins,
Constant Contact,
MailChimp
Separate your database
to focus your marketing
Make emails worth it
Maintain your brand
Use best practices: opt-
outs, limited mailings
Use strong subject lines
16. Spruce Up Your Social Media
Set up a Facebook page
Design an appealing Timeline photo
Hold contests to increase interaction
Gather emails through apps
Don’t just sell but build relationships;
engage fans, post tips
Post regularly
Include photos and videos
Be personable
Share the love; Like other pages
17. Spruce Up Your Social Media
Consider a Pinterest Account
Showcase merchandise in different
categories
Add prices to merchandise to sell
through Pinterest
Pin photos from your own website or
blog
Follow others
Repin and like other pins to increase
your exposure
Promote your social sites!
18. Create an Engaging Website
Maintain your brand and image
Keep the site clean and easy to navigate
Add how-to videos and fun photos
Post your phone, address and email on
every page
Include several calls to action: sign up for
newsletter, make a purchase
Install analytics, review them and make
changes as needed
Don’t put everything on home page
Add engaging elements: Meet the Staff,
Coupons, Newsletters
Add a Facebook plug-in
Make e-commerce easy
19. Build Your Online Presence
Claim your business on
Yahoo Local, Yelp,
Google Plus, Facebook
Places, etc.
Review any online reviews
Do a search for your
business name and city
and if it doesn’t appear in
first few listings, do some
SEO
20. Incorporate QR Codes
Use QR codes to gather
emails, sell when you
can’t, provide more info
Explain on signage how to
use QR codes
Make sure codes work
QR code creators:
scanlife, beetagg, kaywa
21. Consider Mobile Marketing
Set up a FourSquare
account and create
specials
Create a Facebook place
and start encouraging
people to check in
Look into SMS marketing
Promote your mobile
market and offer great
specials
22. Add Video In-Store
Use a digital picture frame to
show different ways the
product can be used
Show a video of how a
product is made on an iPad
or portable DVD player
Use video to show past
events
Provide video screen to
show custom merchandise
Show video of cooking
demos, how-tos