An overview of social commerce How the traditional purchase funnel has changed The basic elements of your social commerce toolkit How to use social commerce to generate prospects, convert buyers and harness brand advocates Five things you can do today to kick start your social commerce efforts

2. Social Commerce 101:
From Conversations to Sales
#soco101

3. What We’ll Cover
• Social commerce: what is it?
• The purchase funnel: then and now
• Your social commerce toolkit
• How to use social commerce to drive business and buzz
• Five things you can do today
#soco101

4. Digital Strategists by Day, Masked Avengers by Night
Diane Walter John Cilli
@walterama @cilli
#soco101

5. #soco101

6. What is Social Commerce?
#soco101

7. New truths for brands:
• Talking at consumers is no longer an option
• Must provide a forum for conversation
• Authentic participation drives advocacy
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8. #soco101

9. Mobile is Key:
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10. #soco101

11. Mobile Aids Shopping:
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12. People Trust People…
Not Brands
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13. Zero Moment of Truth:
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14. #soco101

15. Media Ain’t What it Used to Be:
Earned
Earned
Owned
Paid
Paid
Owned
2009 2012
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16. Old-School Purchase Funnel
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17. You’ve Got to Earn it, Baby
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18. Content and Social Marketing’s Impact
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19. The Social Commerce Funnel
PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS /
ADVOCACY
SOCIAL SHARING IN STORE TECHNOLOGY
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20. Why Should You Care?
• Sharing and recommendations drive sales
• Socially engaged consumers spend more
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21. The Basic Social Commerce Toolkit:
• Product
• Platforms
• Participation
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22. Case Study: NoseFrida the Snotsucker
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23. Case Study: ModCloth
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24. #soco101

25. Product Platforms
Case Study: Stitchagram
Participation
= EARNED MEDIA
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26. ways to get
started today
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27. Listen
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28. Strategize
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29. Mobilize
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30. Review-ize
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31. Socialize
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32. Questions?
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