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Dogster
1.
Executing with
Conventional Brands SmashSummit - 2010 Ted Rheingold CEO & Founder, Dogster, Inc. blog.dogster.com @tedr @dogster @catster
2.
A Better Mousetrap
3.
Your Service Rocks
4.
How You Envision
the Brand Relationship
5.
One Does Not
Simply Walk Into General Motors
6.
What it Will
Often Looks Like
7.
Consensus Process
8.
Your Legacy?
9.
Do It!
10.
Executing with
Conventional Brands SmashSummit - 2010 Ted Rheingold CEO & Founder, Dogster, Inc. blog.dogster.com @tedr @dogster @catster
11.
End of Presentation
12.
Most Brands Aren’t
Trying to Become Awesome, They Just Don’t Want to Screw Up
13.
Brands We’ve Worked
With
14.
Speak in Plain
English
Notes de l'éditeur
http://www.flickr.com/photos/jayeb333/
http://www.flickr.com/photos/jayeb333/
http://www.flickr.com/photos/divemasterking2000/3827673841/sizes/l/ Nike, Red Bull,
http://www.flickr.com/photos/jayeb333/
http://www.flickr.com/photos/jayeb333/ Tell nutro story
http://www.flickr.com/photos/jayeb333/
http://www.flickr.com/photos/divemasterking2000/3827673841/sizes/l/
http://www.flickr.com/photos/jayeb333/
http://www.flickr.com/photos/jayeb333/ Cohorts, conversions, api, followers, credentials
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