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National Geographic + Social Media  Robert Michael Murray, Vice President Social Media SMASH Summit, San Francisco May 12, 2010
 
Clownfish and Bubble-Tipped Anemone Photograph by David Doubilet
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to  “increase and diffuse geographic knowledge,”  the Society’s mission is to inspire people to care about the planet. Throughout its 122-year history, the Society has encouraged conservation of natural resources and raised public awareness of the importance of natural places, the plants and wildlife that inhabit them, and the environmental problems that threaten them. National Geographic’s explorers, writers and photographers have traveled the Earth, sharing its amazing stories with each new generation. The Society has funded more than 9,200 scientific research, conservation and exploration projects around the globe, and grantees make exciting new discoveries every day in both traditional and emerging fields.
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Tuareg Tribesman, Libya Photograph by Bobby Model
"The vast membership of the National Geographic Society, not only in the United States but in every civilized country of the world, has been built up through the years solely by the enthusiastic interest of the members themselves who take their time and give their effort to interesting their friends and acquaintances in joining, and in nominating them with no return for their trouble beyond the satisfaction of helping a world-wide educational project." ***** "It must be remembered that the member in Australia, in the Fiji Islands, or in Greenland is as much of The National Geographic Society and its Magazine as does any officer or Washington member." ~ Oliver LaGorce, 1932
NGS social media efforts ,[object Object],[object Object],[object Object],[object Object]
 
 
Bathing Parrot Photograph by  Cesar Badilla , My Shot
 
Building a digital ecosystem
Waikawau Bay, New Zealand Photograph by Steve Burling, My Shot
 

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National Geographic

  • 1. National Geographic + Social Media Robert Michael Murray, Vice President Social Media SMASH Summit, San Francisco May 12, 2010
  • 2.  
  • 3. Clownfish and Bubble-Tipped Anemone Photograph by David Doubilet
  • 4. The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. Throughout its 122-year history, the Society has encouraged conservation of natural resources and raised public awareness of the importance of natural places, the plants and wildlife that inhabit them, and the environmental problems that threaten them. National Geographic’s explorers, writers and photographers have traveled the Earth, sharing its amazing stories with each new generation. The Society has funded more than 9,200 scientific research, conservation and exploration projects around the globe, and grantees make exciting new discoveries every day in both traditional and emerging fields.
  • 5.
  • 6. Tuareg Tribesman, Libya Photograph by Bobby Model
  • 7. "The vast membership of the National Geographic Society, not only in the United States but in every civilized country of the world, has been built up through the years solely by the enthusiastic interest of the members themselves who take their time and give their effort to interesting their friends and acquaintances in joining, and in nominating them with no return for their trouble beyond the satisfaction of helping a world-wide educational project." ***** "It must be remembered that the member in Australia, in the Fiji Islands, or in Greenland is as much of The National Geographic Society and its Magazine as does any officer or Washington member." ~ Oliver LaGorce, 1932
  • 8.
  • 9.  
  • 10.  
  • 11. Bathing Parrot Photograph by Cesar Badilla , My Shot
  • 12.  
  • 13. Building a digital ecosystem
  • 14. Waikawau Bay, New Zealand Photograph by Steve Burling, My Shot
  • 15.