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Introduction to
Smashwords
Mark Coker
Founder
November 20, 2010
About Smashwords
• Launched May, 2008
• The world’s leading ebook publishing and
distribution platform
• Over 10,000 authors/publishers around the world
utilize Smashwords platform to publish and
distribute their original ebooks
• Authorized aggregator/distributor serving Apple
iBookstore, Barnes & Noble, Kobo, Sony, Diesel
• Mobile catalogs: Stanza, Aldiko (24,000 titles each)
• 85% net back to authors/publishers
How Smashwords Works
• Self serve platform
• Author/publisher uploads Word .doc, formatted to
Smashwords Style Guide
• Meatgrinder technology converts to 9 DRM-free formats
• SW reviews for inclusion in Premium Catalog, then
distributes to retailers
• Author/publisher controls channels and metadata
(data about the book, such as price, description,
title, etc.)
• Sophisticated back-end technology and processes
automate efficient ingestion and distribution of
ebooks and metadata updates
Indie ebooks published at
Smashwords
140
6,000
24,000
0
5000
10000
15000
20000
25000
2008 2009 2010 (Nov)
0
10000
20000
30000
40000
50000
60000
70000
80000
2008 2009 2010 2011
Projection for 2011
140
6,000
27,000
75,000 est.
What’s Next for Smashwords
• More books
• More authors
• More publishers
• More retailers
• Amazon and others in the works!
• Help our retailer partners improve speed, accuracy and
efficiency of ebook & metadata ingestion
• Help retailers profit from Smashwords ebooks, because
their success means success for our authors/publishers
• Continue to improve every facet of our business to
better serve authors, publishers, retailers and readers
• Many surprises planned
Partner with Smashwords
• How to publish an ebook, or partner with us:
http://
www.smashwords.com/about/how_to_publish_on_sm
• How to format an ebook:
http://www.smashwords.com/books/view/52
• How distribution works at Smashwords:
http://smashwords.com/distribution
• Frequently asked questions:
http://www.smashwords.com/about/supportfaq
• Connect with Mark Coker: Twitter
@markcoker or email first initial second initial
at you know where dot com
Help Spread the Word about
Smashwords
• Please help us spread the word about
Smashwords by sharing this
presentation with a friend. Thank you
for supporting indie ebook authors and
small indie publishers!
• Blog it
• Facebook it
• Tweet it
• Email it

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Introduction to Smashwords - Ebook Publishing and Distribution Made Easy

  • 2. About Smashwords • Launched May, 2008 • The world’s leading ebook publishing and distribution platform • Over 10,000 authors/publishers around the world utilize Smashwords platform to publish and distribute their original ebooks • Authorized aggregator/distributor serving Apple iBookstore, Barnes & Noble, Kobo, Sony, Diesel • Mobile catalogs: Stanza, Aldiko (24,000 titles each) • 85% net back to authors/publishers
  • 3. How Smashwords Works • Self serve platform • Author/publisher uploads Word .doc, formatted to Smashwords Style Guide • Meatgrinder technology converts to 9 DRM-free formats • SW reviews for inclusion in Premium Catalog, then distributes to retailers • Author/publisher controls channels and metadata (data about the book, such as price, description, title, etc.) • Sophisticated back-end technology and processes automate efficient ingestion and distribution of ebooks and metadata updates
  • 4. Indie ebooks published at Smashwords 140 6,000 24,000 0 5000 10000 15000 20000 25000 2008 2009 2010 (Nov)
  • 5. 0 10000 20000 30000 40000 50000 60000 70000 80000 2008 2009 2010 2011 Projection for 2011 140 6,000 27,000 75,000 est.
  • 6. What’s Next for Smashwords • More books • More authors • More publishers • More retailers • Amazon and others in the works! • Help our retailer partners improve speed, accuracy and efficiency of ebook & metadata ingestion • Help retailers profit from Smashwords ebooks, because their success means success for our authors/publishers • Continue to improve every facet of our business to better serve authors, publishers, retailers and readers • Many surprises planned
  • 7. Partner with Smashwords • How to publish an ebook, or partner with us: http:// www.smashwords.com/about/how_to_publish_on_sm • How to format an ebook: http://www.smashwords.com/books/view/52 • How distribution works at Smashwords: http://smashwords.com/distribution • Frequently asked questions: http://www.smashwords.com/about/supportfaq • Connect with Mark Coker: Twitter @markcoker or email first initial second initial at you know where dot com
  • 8. Help Spread the Word about Smashwords • Please help us spread the word about Smashwords by sharing this presentation with a friend. Thank you for supporting indie ebook authors and small indie publishers! • Blog it • Facebook it • Tweet it • Email it