At the 2010 San Francisco Writers Conference, Dan Poynter (Para Publishing) and Mark Coker (Smashwords) presented this session titled, "The EBook Revolution." Attendees learned how to produce, publish, price, distribute and market a multi-format ebook.

1. San Francisco Writers Conference Dan Poynter of Para Publishing Mark Coker of Smashwords The Ebook Revolution February 13, 2010

5. The eBook Revolution How eReaders are Transforming Publishing © 2010

6. S: Someone printed out the whole thing?

9. 9 editions of the same Work

16. N: Mark Coker

23. Data: AAP http://www.publishers.org/documents/S12008Final.pdf plus recent sales data. 2009 is an estimate based on YTD percentage growth rate Jan-Nov 2009, multiplied by 2008 sales

24. Data: AAP http://www.publishers.org/

31. Larger available market Low Cost More sales & profit

41. printer Print Publisher Shipper/w/d customer bookseller customer ebookseller customer ebookseller E-distributor customer E-publisher E-publisher E-publisher remainder pass along Used bookstores PRINT BOOKS eBOOKS

44. Source: Smashwords survey of 13,500 recent purchases, analyzing relative total net sales at each price point per title Preliminary data. Revenue data for price points $11.00 and higher may lack statistical significance due to lower underlying sample size.

45. Source: Smashwords random survey of 353 “name-your-own-price” sales Average, paid sales: $3.20 Median, paid sales: $3.00 Average, paid & free: $.49

50. THE END Electronic books are not going anywhere—they are already here