2. History of LUX:
First LUX trademark
produced in was registered
U.K. in 1899 in U.S.A. in 1900
Launched in Launched in
India in 1929 U.S.A in 1916
3. What’s there in a name?
Lux was first named as “Sunlight Flakes”
Later it was changed to “LUX” meaning Light
Word LUX is the shortest version of “Luxury”
4. LUX Beauty by numbers:
Number 1! Lux is the best-selling soap bar in the world.
1925 was the year Lux launched the world’s first mass
market beauty soap, “made like the costliest French
soap”
600 million women worldwide regularly delight in the
superior fragrances.
12 Million Lux products are purchased every day of
ever year.
1.5 Billion times per day, a Lux product is enjoyed
around the world
400+ world famous actresses have been the face of Lux
to date.
100+ countries across the globe enjoy Lux as their
beauty soap.
5. Unique Selling Proposition
LUX is a brand which Appreciates BEAUTY and
GLAMOUR
LUX is a beauty soap of FILMSTARS
A Delight to sense
LUX celebrates the indulgent ritual of beautification
LUX is always reliable and trustworthy
6. Segmentation:
LUX has been segmented on the basis of
demographic factors like Age, lifestyle, etc.
Target market of LUX is the age group between
16-40 years and urban and semi-urban areas.
The brand is being positioned as the favorite
soap of Film Stars has been consistent in terms of
communication and positioning.
