audience of my magazine

1. Who might be the audience for your media product?
The audience of mymagazine would be a mixture of teenagers and adults, with an age variation of
around 18-35. It also appeals to fans of indie, rock, and electro music, so this extends to various
music groups.
The bands mentioned on the front cover are rock, indie, and electronic, which will attract fans of
these music genres. The typography, likewise, looks electronic and employs the word 'staccato'
which alludes to the conventions of electro music. The other fonts used are easily legible and in
classy which will attract older readers and more sophisticated music fans.
Moreover,the colourscheme of mymagazine isred,black,white,and teal. These colours are bright
and clear which are easy to read. Notably, the red and black carry connotations of rebelliousness
alongside an element of sophistication with the white and teal. The colours would stand out on a
shelf among other magazines, but also work as part of a unique house style to represent my
magazine brand.
The key image on my front cover is of my artist with his hands behind his head as if caught
misbehaving and in police custody, suggesting that he is mischievous and a rule-breaker. This
attitude will be liked by young readers so will appeal to that audience. This image also sells the
magazine using an artist name as a key cover line and model credit, it employs Dyer's Star Theory;
this edition of the magazine will attract an audience composed of fans of the artist.
In order to cooperate with having a young and very modern readership, my magazine will be
publishedmonthlywithawide amount of content in each edition, at an affordable £2.99 per issue.
Thismeansthat people withoutaregular income can afford to purchase the magazine if necessary.
Likewise, having social networks and online copies of my magazine is a good way to retain the
interestof readersinthiseraof Web2.0; specificallyyoungpeoplethese daysspenda large amount
of their time on their phone, and gather all new information from this technology instead of by
buying magazines. This is information that I gathered in my market research. Having a website for
the magazine means that they can do so whilst my magazine still has a high reader count.
Magazinesbeing published online with read-only documents and kindle editions are very popular
substitutes of print-based magazines in this day and age. Print-based magazines are in decline; by
offering the readers online editions, it hooks them onto my brand which will be helpful when the
time comeswhenprint-basedmediaisa thingof the past. Convergentmediaisanimportantfeature
of anymagazine inorderto maintainaudience appeal.The maintypesthatmymagazine utilises are

2. Twitter,Facebook,andthe magazine'sownwebsite.Some of these promote the magazine(they can
easily be maintained and advertised) and can directly contact readers via online communication.
Thiswouldallowthe magazine companytoreceive constantfeedbackforimprovement and general
opinions.Furthermore,thissocialmediacan uphold interest by holding competitions, giving prizes
and directlyengagingreaders. The magazine’sownwebsite holdsgreatsignificance; its presence on
the cover tellsthe readerthatthere ismore to the magazine thanitsmonthlypaperbackpublication.
Readers are encouraged to view the website and discover more than what the magazine offers;
more information and a further variety of activities will absorb the reader and help to sell it in the
future. The existence of the website tells consumers that it has far more to offer than just a
magazine.
To help me evaluate my magazine, I created a focus group on Facebook for people to comment on
my magazine.Iaskedthemwhattheythoughtof the colours,fonts,whattheythinkthe genre is,if it
appeals to my target audience, and if the house style matches.
Taking a look at the reviews, I believe that my attempt to design a magazine that appeals to my
magazine has been successful. These are other reviews that I gathered from the first draft of my
magazine, and the comments made were taken onboard to improve my production.