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P   RTFOLIO


         www.smogdog.com | Hans Gerhard Meier | 2010
Portfolio intro
                       Define goal
                       - what is the purpose making a portfolio?
                          - apply for school
                          - apply for job
                          - apply as freelancer

                       Register a domain
                       USE IT!

                       Flash template
                       HTML template
http://okaydave.com/




                                                      www.smogdog.com | Hans Gerhard Meier | 2010
Portfolio
Some experiences from someone who’s been
out and about…

portfolio@smogdog.com




                            www.smogdog.com | Hans Gerhard Meier | 2010
Portfolio
You
Preparation
Business card




                www.smogdog.com | Hans Gerhard Meier | 2010
Portfolio
• Consistence
• Manage the technologies used
• Let your photo friends help you
• Show your best work, 10
• Mix work with inspiration

• Talk about the portfolio
• Let the viewer turn the pages
• No excuses
• Drink your coffee

• Ask for feedback




                                  www.smogdog.com | Hans Gerhard Meier | 2010
Portfolio content
• Dramaturgy
• Clients / Personal
• Surprise
• Consistency, depth, focus
• Your strength

• Latest project




                              www.smogdog.com | Hans Gerhard Meier | 2010
You
• Tell about yourself
• Why are you here
• Ask about… everything…
• Permanent job / freelance

• You need to like them as well




                                  www.smogdog.com | Hans Gerhard Meier | 2010
Preparation
• Ask for a coffee talk
• Who are you meeting?
• Is your portfolio done
• Relevant work
• Got enough sleep

• How did it go, what to add/remove
• Ask others to view your portfolio




                               www.smogdog.com | Hans Gerhard Meier | 2010
Business card
• Leave behind
• CV
• How are you viewed when gone
• Follow up.

• Call, mail, call again...?




                               www.smogdog.com | Hans Gerhard Meier | 2010
P   RTFOLIO




              Content
              • Intro

              • 2-3 projects, skills & experience
              • Process project
              • Personal project
              • Project wall, thumbnails - 20

              • Outro




                                               www.smogdog.com | Hans Gerhard Meier | 2010
Process
• Research.
• Ideas/Sketches
• Editing
• Execution
• Result

• How do your process evolve




                               www.smogdog.com | Hans Gerhard Meier | 2010
BRIEF      RESEARCH   SKETCHING   MOODBOARD   DE-BRIEF




EXCECUTION




                        REFINMENT                 FINAL




                                                www.smogdog.com | Hans Gerhard Meier | 2010
P   RTFOLIO




                 Web or paper
      MY         BOTH!

     PORTFOLIO




                                www.smogdog.com | Hans Gerhard Meier | 2010
Book              Website          DVD
• Intro/end       • Drop intro     • Does it work, PC/TV?
• Functionality   • Does it work   • Short intro
• Spelling        • Searchable     • Navigation/Menu
                  • Navigation     • Art work for the disc
                  • Print/pdf      • Spelling
                  • Spelling




                                                   www.smogdog.com | Hans Gerhard Meier | 2010
Never again
apologize for your
     photos!




Camera Sutra
Ask a photo friend, or…

You need:
System camera
Tripod (no tripod? buy 1 kg rice)
Large sheet of paper
Reflector (Capa)

…………………………………………
Separate flash
Softbox




                                    www.smogdog.com | Hans Gerhard Meier | 2010
Indoor setup
Biggest window
Not direct sun light
Table adjecent to window
Reflector carboard (Capa)
Tripod
Self timer

Expose X 3: + / - / default




                              www.smogdog.com | Hans Gerhard Meier | 2010
Easyfix
                                                    Avoid photo bulge, use zoom

                                                    Quick fix:
Photoshop   File   Edit   Image    Layer   Select   Photoshop, auto (test for best result)

                           Mode

                           Adjustments

                           Auto Tone           L
                           Auto Contrast       L
                           Auto Color          B

                           Image Size…

                                                                                    www.smogdog.com | Hans Gerhard Meier | 2010
Video Bonanza
Mini documentary
Short, 20-40 sec

Slidehow converted to movie

Sound (www.ccmixter.org)

Last frame, your name! (and www address)




                              www.smogdog.com | Hans Gerhard Meier | 2010
www.vulkan.se                      Paper will survive
                                   • Leave behind
                    www.lulu.com   • Show knowledge of POD (print on demand)

                                   • Everybody likes paper;-)

    www.blurb.com




                                                                www.smogdog.com | Hans Gerhard Meier | 2010
www.airtightinteractive.com


                      www.flickr.com               Portfolio served
                                                  Peronal Vs Template
     www.wordpress.org
                                                  Personal
                                                  100% you and your skills
                                                  Uniqe = more work!

                                                  Template
                                                  Easy setup
                                                  Knowledge = Uniqe

    www.carbonmade.com




 & Tumbler, Posterous, Indexhibit, Prevue, Behance,
     more…


                                                                             www.smogdog.com | Hans Gerhard Meier | 2010
Make, sell, share
                    • New possibilities
                    • Control the service

ponoko.com



shapeways.com



instructables.com




                                            www.smogdog.com | Hans Gerhard Meier | 2010
Blog Vs Portfolio
Blog = daily activity, process
Portfolio = presentation of you




                                  www.smogdog.com | Hans Gerhard Meier | 2010
Digital portfolio
1. Collect
2. Evaluate
3. Layout
4. Finnish

• Documenting
• Photo




                    www.smogdog.com | Hans Gerhard Meier | 2010
Delivery
• Digital portfolio
  • minimum 5 projects
  • 1 personal project




                         www.smogdog.com | Hans Gerhard Meier | 2010
Case study
www.cityant.net




                  www.smogdog.com | Hans Gerhard Meier | 2010
http://www.google.com/analytics

                                  www.smogdog.com | Hans Gerhard Meier | 2010
http://www.coroflot.com/public/help_portfolio_tips.asp




http://www.youthedesigner.com/2008/06/30/12-steps-to-a-super-graphic-design-portfolio/




                     50 Beautiful And Creative Portfolio Designs




                               http://www.behance.net/



                                                                                 www.smogdog.com | Hans Gerhard Meier | 2010
E   oy !
 MOST IMPORTANT,




 nj            IT’S YOUR GREAT WORK!




                                www.smogdog.com | Hans Gerhard Meier | 2010

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Portfolio

  • 1. P RTFOLIO www.smogdog.com | Hans Gerhard Meier | 2010
  • 2. Portfolio intro Define goal - what is the purpose making a portfolio? - apply for school - apply for job - apply as freelancer Register a domain USE IT! Flash template HTML template http://okaydave.com/ www.smogdog.com | Hans Gerhard Meier | 2010
  • 3. Portfolio Some experiences from someone who’s been out and about… portfolio@smogdog.com www.smogdog.com | Hans Gerhard Meier | 2010
  • 4. Portfolio You Preparation Business card www.smogdog.com | Hans Gerhard Meier | 2010
  • 5. Portfolio • Consistence • Manage the technologies used • Let your photo friends help you • Show your best work, 10 • Mix work with inspiration • Talk about the portfolio • Let the viewer turn the pages • No excuses • Drink your coffee • Ask for feedback www.smogdog.com | Hans Gerhard Meier | 2010
  • 6. Portfolio content • Dramaturgy • Clients / Personal • Surprise • Consistency, depth, focus • Your strength • Latest project www.smogdog.com | Hans Gerhard Meier | 2010
  • 7. You • Tell about yourself • Why are you here • Ask about… everything… • Permanent job / freelance • You need to like them as well www.smogdog.com | Hans Gerhard Meier | 2010
  • 8. Preparation • Ask for a coffee talk • Who are you meeting? • Is your portfolio done • Relevant work • Got enough sleep • How did it go, what to add/remove • Ask others to view your portfolio www.smogdog.com | Hans Gerhard Meier | 2010
  • 9. Business card • Leave behind • CV • How are you viewed when gone • Follow up. • Call, mail, call again...? www.smogdog.com | Hans Gerhard Meier | 2010
  • 10. P RTFOLIO Content • Intro • 2-3 projects, skills & experience • Process project • Personal project • Project wall, thumbnails - 20 • Outro www.smogdog.com | Hans Gerhard Meier | 2010
  • 11. Process • Research. • Ideas/Sketches • Editing • Execution • Result • How do your process evolve www.smogdog.com | Hans Gerhard Meier | 2010
  • 12. BRIEF RESEARCH SKETCHING MOODBOARD DE-BRIEF EXCECUTION REFINMENT FINAL www.smogdog.com | Hans Gerhard Meier | 2010
  • 13. P RTFOLIO Web or paper MY BOTH! PORTFOLIO www.smogdog.com | Hans Gerhard Meier | 2010
  • 14. Book Website DVD • Intro/end • Drop intro • Does it work, PC/TV? • Functionality • Does it work • Short intro • Spelling • Searchable • Navigation/Menu • Navigation • Art work for the disc • Print/pdf • Spelling • Spelling www.smogdog.com | Hans Gerhard Meier | 2010
  • 15. Never again apologize for your photos! Camera Sutra Ask a photo friend, or… You need: System camera Tripod (no tripod? buy 1 kg rice) Large sheet of paper Reflector (Capa) ………………………………………… Separate flash Softbox www.smogdog.com | Hans Gerhard Meier | 2010
  • 16. Indoor setup Biggest window Not direct sun light Table adjecent to window Reflector carboard (Capa) Tripod Self timer Expose X 3: + / - / default www.smogdog.com | Hans Gerhard Meier | 2010
  • 17. Easyfix Avoid photo bulge, use zoom Quick fix: Photoshop File Edit Image Layer Select Photoshop, auto (test for best result) Mode Adjustments Auto Tone L Auto Contrast L Auto Color B Image Size… www.smogdog.com | Hans Gerhard Meier | 2010
  • 18. Video Bonanza Mini documentary Short, 20-40 sec Slidehow converted to movie Sound (www.ccmixter.org) Last frame, your name! (and www address) www.smogdog.com | Hans Gerhard Meier | 2010
  • 19. www.vulkan.se Paper will survive • Leave behind www.lulu.com • Show knowledge of POD (print on demand) • Everybody likes paper;-) www.blurb.com www.smogdog.com | Hans Gerhard Meier | 2010
  • 20. www.airtightinteractive.com www.flickr.com Portfolio served Peronal Vs Template www.wordpress.org Personal 100% you and your skills Uniqe = more work! Template Easy setup Knowledge = Uniqe www.carbonmade.com & Tumbler, Posterous, Indexhibit, Prevue, Behance, more… www.smogdog.com | Hans Gerhard Meier | 2010
  • 21. Make, sell, share • New possibilities • Control the service ponoko.com shapeways.com instructables.com www.smogdog.com | Hans Gerhard Meier | 2010
  • 22. Blog Vs Portfolio Blog = daily activity, process Portfolio = presentation of you www.smogdog.com | Hans Gerhard Meier | 2010
  • 23. Digital portfolio 1. Collect 2. Evaluate 3. Layout 4. Finnish • Documenting • Photo www.smogdog.com | Hans Gerhard Meier | 2010
  • 24. Delivery • Digital portfolio • minimum 5 projects • 1 personal project www.smogdog.com | Hans Gerhard Meier | 2010
  • 25. Case study www.cityant.net www.smogdog.com | Hans Gerhard Meier | 2010
  • 26. http://www.google.com/analytics www.smogdog.com | Hans Gerhard Meier | 2010
  • 27. http://www.coroflot.com/public/help_portfolio_tips.asp http://www.youthedesigner.com/2008/06/30/12-steps-to-a-super-graphic-design-portfolio/ 50 Beautiful And Creative Portfolio Designs http://www.behance.net/ www.smogdog.com | Hans Gerhard Meier | 2010
  • 28. E oy ! MOST IMPORTANT, nj IT’S YOUR GREAT WORK! www.smogdog.com | Hans Gerhard Meier | 2010