Björnsson’s winning presentation was unique and full of personality, much like the destination he works to market. “Iceland is not for everyone,” Björnsson said. In fact, in 2010 it was an island with a disjointed tourism marketing structure and a country that was struggling economically. To make matters worse, Eyjafjallajökull, a powerful volcano erupted covering the island in ash and halting air traffic throughout Europe. Highlights of the presentation are highlighted here in our blog: http://www.sometourism.com/somet14eu-destination-marketing-isnt-everyone/