Adoption vs Adaptation - Bertrand Duperrin

2. Bertrand DUPERRIN Consulting Director - Nextmodernity bduperrin@nextmodernity.com www.nextmodernity.com @nextmo www.duperrin.com www.duperrin.com/english @bduperrin giovedì 20 giugno 13

3. Taken for granted : success is a matter of ADOPTION giovedì 20 giugno 13

4. 90% of social initiatives will FAIL Source : Gartner giovedì 20 giugno 13

5. User Adoption giovedì 20 giugno 13

6. Praise driving left While trafﬁc rules still say «drive right»giovedì 20 giugno 13

7. People at the CENTER - of what ? - giovedì 20 giugno 13

8. WHY do people do WHAT they do the WAY they do it giovedì 20 giugno 13

9. • Only 28% of knowledge workers actually use collaborative tools at least montly • Only 22% of social workers consider social software indispensable to get work done • 64% of organizations achieved limited business beneﬁts from E20 Source : Forrester Neither BAD nor FAD Only irrelevant in people’s context giovedì 20 giugno 13

10. We should not expect an application to work in environments for which its assumptions are not valid Eliyahu M. GOLDRATT giovedì 20 giugno 13

11. A social business builds and continuously improves a system designed to effectively acquire, leverage and develop its intangible assets to achieve better operational performance giovedì 20 giugno 13

12. Some things will NEVER change by themselves until YOU decide to CHANGE them giovedì 20 giugno 13

13. Strategy • From competitive to adaptative advantage • Run a long term plan or catch opportunities ? giovedì 20 giugno 13

14. Systems • Rigid or adaptive ? • Embed people’s knowledge in design and execution • Designed for exceptions and fast-changing environments • Are systems of engagement an isolated bubble in the corporate IT ? • Are communications lines formal or informal ? Validation, workﬂows... giovedì 20 giugno 13

15. Skills • What skills for the 21st century ? • Hire the right people or non social so-called rockstars ? • How do staff improve and acquire skills over time ? On the job ? giovedì 20 giugno 13

16. Structure • Hierarchy or wirearchy ? • End of economy of scales : small teams achieve better results and are more engaged • Subsidiarity, self organization • Decisions : intuition or facts and deep knowledge, end of HiPPOs • Reporting managers or servant leaders giovedì 20 giugno 13

17. Style • Top down or bottom up ? • Servant leadership • Collaborative and participative management • Lead by the example • Trust or control ? • Open and visible work giovedì 20 giugno 13

18. Staff • New jobs and roles : Chief Data / Digital ofﬁcers. Have them ? • Hiring people according to skills / staff needs and value or that (would ) have been successfull in yesterday’s world ? • How are people evaluated, rewarded ? • Learning / training programs • What motivational systems/ programs (informal, networked ?) giovedì 20 giugno 13

19. Shared values • What’s your goal, mission ? How do you articulate it ? • What’s your corporate culture ? • Internal competition vs common success • «Us against the world»b vs. caring about stakeholders • Customer driven ? People-centric ? • Are they enforced into operations and with the ecosystem giovedì 20 giugno 13

20. Do you see any GAP ? Anything planned to bridge it? giovedì 20 giugno 13

21. Both LOCAL & SYSTEMIC giovedì 20 giugno 13

22. Both ADVOCACY and CHANGE giovedì 20 giugno 13

23. Both USER ADOPTION and BUSINESS ADAPTATION giovedì 20 giugno 13

24. Change is a matter of sensemaking and alignment giovedì 20 giugno 13

25. giovedì 20 giugno 13

26. www.nextmodernity.com @nextmo www.duperrin.com www.duperrin.com/english @bduperrin giovedì 20 giugno 13