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Organizat



                    So
Can Social Business
Reshape the Organization?
          usiness
                          Rawn Shah
Reshape




                          Strategist
                          @rawn




                            © 2012 Rawn Shah
Where You Can Find Me
100
75




                                                                                                                @ awn
                                                                                                                 r
50
25
0




        Twitter
                       Forbes Blog
                                      LinkedIn
                                                      Google+
      Book        Social Business    G eneral




                                                 Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
1904 World’s Fair – St. Louis, Missouri, USA




                                                                                                        Max Weber
                                                                                                  The Protestant Ethic
                                                                                            and the Spirit of Capitalism




The Palace of Manufactures

                             Social Business Forum 2012 -- http://slideshare.net/rawnshah                     © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Has the West lost
 its Work Ethic?



    Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Hours Worked per Year in the West and the East, 1950–2009




                                                                                      The Conference Board, Total Economy Database 2012
                                                                                      Source: N. Ferguson, Civilization +
Is ‘Hours Worked’ an indicator of Work Ethic?
                       Social Business Forum 2012 -- http://slideshare.net/rawnshah                                                       © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah                    © 2012 Rawn Shah
Image: courtesy Fiat official pictures on Autoblog, http://www.autoblog.com/2011/11/16/2012-fiat-500-abarth-brings-accessible-italian-performance-to-am/
Crushing
   Pulverizing
     Melting

                                                                                                                   Assembling
                                                                                                                    Packaging
                                                                                                                   Warehousing




                                                              Cutting
                                                              Milling
                                                             Polishing



                                                          Social Business Forum 2012 -- http://slideshare.net/rawnshah           © 2012 Rawn Shah
Image: Gongchang Worldwid Factoris, http://www.gongchang.com/Cast_iron_ingot-dp12952980/
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Back when

    Men wore
Stovepipe Tophats

  Women wore
Corsets & Bustles




                    Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
So, How might the
Organizational model
      change?




  Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
“Predictable
               Specialization &                                             and Planned”
             Focused to Function


                                                                                Repetitive
 Silos                                                                        predetermined
                                                                                Workload




Systematic
 Workflow                                                                          Best
                                                                                 Practices


                    Production Goals
                       & Quantity

             Social Business Forum 2012 -- http://slideshare.net/rawnshah           © 2012 Rawn Shah
“Change is
                    Multi-disciplinary
                                                                                Omnipresent
                                                                              and Continuous”


                                                                                  Non-repetitive
   Cross-                                                                           Variable
 functional                                                                         Workload




 Pragmatic
Task focused                                                                         Versatile
                                                                                      Ideas


                        Evolving Goals
                           & Quality

               Social Business Forum 2012 -- http://slideshare.net/rawnshah             © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
 "Knowledge worker
       productivity demands
       that we ask the
       question:
        "What is the task?"
                                —Peter F. Drucker




Source:
Drucker, Management Challenges for the 21st Century, Butterworth-Heinemann, Oxford,2012 -- http://slideshare.net/rawnshah
                                                                  Social Businss Forum                                      © 2012 Rawn Shah
                                                                                       1999
Drucker, Managing for the Future, Butterworth-Heinemann, Oxford, 1992
Connect                                Learn




Organize                                                 Respond




      Decide                            Optimize




           Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Connect




Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
“One of the great paradoxes of the
                       revolution now being called “social business”
                       is the near total lack of participation by the
                       corporate group (IT) that led the last great
                       corporate revolution.”

                       - Paul Gilin, BtoB Magazine, May 23rd 2012




Source: Paul Gilin, CIOs squander social business opportunity, May 23rd 2012 http://www.btobonline.com/article/20120523/SOCIAL/305229989/cios-squander-social-business-
                                                                           Social Business Forum 2012 -- http://slideshare.net/rawnshah                             © 2012 Rawn Shah
opportunity
The Economist Intelligence Unit, Pulse Point Group, The Economics of the Socially Engaged Enterprise, March 2012 http://www.pulsepointgroup.com/staging.pulsepoint/wp-
The New Social Selling / Marketing


             Leads & Customers




   Market                                                          Market
Communications                                                  Communications
Department                                                      Individuals
                 Social Business Forum 2012 -- http://slideshare.net/rawnshah    © 2012 Rawn Shah
Three Myths about What Customers Want
              2. Consumers Want to have a Relationship with your Brand
              3. Interactions build Relationships
              4. The More Interaction the Better


                                                                      Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Source: K Freeman, P Spenner, A Bird, Three Myths about What Customers Want, Harvard Business Review, May 23, 2012,
http://blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Image Source: IBM Collaboration Sales. – iSocial Planner for CMOs app
Salespeople




    Market
Communications
  individuals


                                           Market Communications
                                          Department or Individuals
                 Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
IBM Institute for Business Value study:
                                                     “Today’s CMO: Innovating or Following?”

                              3M Australia: Corporate character grows more critical in the networked age…

                              ‘Every employee has become a touch-point for the brand’

                              “We want employees to be excited about the company’s values and history
                              as an innovator, so they can be a constant touch-point for the brand
                              essence.”



           “Please take this to your                                                                           Employers leveraging
           relationships outside the                                                                           “Beyond-the-Employer”
                   company”                                                                                    Professional Social Networks




                                                                         Social Business Forum 2012 -- http://slideshare.net/rawnshah                                © 2012 Rawn Shah
Source: IBM Institute for Business Value, “Today’s CMO: Innovating or Following?”, 2011, http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-cmo-prestudy.html
It is easier to
                             Redirect
                             Lightning than
                             to Generate it




Social Businss Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Anyone in the Organization




  Market Communications
   or Other Departments
   Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Blogging or
                                                                                                             Social                freelance
                                                                                                          networks                   writing
                                                                                                          of contacts
                                                                                                                         Participation          Live events,
                                                                                                                           in online              meetings
                                                                                                                         communities
          Central Issue:                                                                                Personally-
                                                                                                                                  Crowdsourcing /
                                                                                                          owned
      “Please take your work                                                                          devices at work           Collective Intelligence

             home”                                                                                                                   Your Location
                                                                                                          Co-working and
                                                                                                                                         data
                                                                                                       shared physical spaces




                Personal Life                                                                                     Personal Life




                    Work Life                                                                                      Work Life


             IT /                Working with
          computing
            access
                                   Remote
                                 coworkers &                                                               Central Issue:
                    Workload
                                  employees
                                                                                                         “Please bring your
                    exceeds
   Work-related
                      the                                                                                   life to work”
                    workday
Stress management                Computerization
                  Working         of Job tasks
              across timezones




                                                   Social Business Forum 2012 -- http://slideshare.net/rawnshah                                       © 2012 Rawn Shah
New Assets, New Skills

         Personal data from online activity creates [a]
          new asset class touching all aspects of society
         Need an End user-centric view of transparency,
          trust, control, value
         Juggling priorities and loyalties
                                                                                                                              Personal Data: The
          – to employer, to self, to communities                                                                              Emergence of a New Asset
                                                                                                                              Class
                                                                                                                              World Economic Forum 2011




                                                             To keep pace, increasing need for
                                                              frequent of task & context-switching
                                                              and
                                                              cognitive load management
                   Future Work Skills 2020
                   Institute for the Future +
                   Univ of Phoenix Research
                   Institute, 2011
Source:
World Economic Forum, “Personal Data: The Emergence of a New Asset Class”, Jan 2011, http://www3.weforum.org/docs/WEF_ITTC_PersonalDataNewAsset_Report_2011.pdf
Institute for the Future for the University of Phoenix Research Institute, “Future Work Skills 2020”, Apr 2011,
https://www.phoenix.edu/research-institute/publications/2011/04/future-work-skills-2020.html
                                                                                Social Business Forum 2012 -- http://slideshare.net/rawnshah             © 2012 Rawn Shah
Learn




Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Image Source: Rawn Shah
How do you Change the
 Organization model
   in a dynamically
   shifting world?



       Social Businss Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Decentralize to Empower Leadership & Responsibility


                                                    Multi-point touches
                  Relationships
                                                   Shared Responsibility




                                                                                                Decentralization
 Centralization




                                                          Transparency &
                   Knowledge
                                                           Accountability


                    Process                            Socialize and Shift


                                                               Soft Power
                    Control
                                                               & Influence




                                  Social Businss Forum 2012 -- http://slideshare.net/rawnshah     © 2012 Rawn Shah
Case: How to extend Banking hours to Sunday




 “We made our employees part of a highly
  transparent decision making process                                                       - Wendy Arnott,
                                                                       VP of social media & digital
                                                                   communications, TD Bank Group
..shifted to pride and excitement about
  being open on Sundays for our customers”
                              Social Businss Forum 2012 -- http://slideshare.net/rawnshah            © 2012 Rawn Shah
Case: How to Continue Revenue momentum




                                                                                  2005-2010
                                                                                  Revenues
                                                                                  increased
                                                                                  3400%

      Client Info Center:

      “TRANSPARENCY is the key driver”

                    Social Businss Forum 2012 -- http://slideshare.net/rawnshah         © 2012 Rawn Shah
Changes to Processes & Workflow



 Enhance         Embed into                  Recenter                                      Zoom         Shift the
 the Edge         the Flow                   the tasks                                      Out        Big Picture


Improve simple     Encourage              Focus on social                            Examine the         Restructure
  tasks on the   more people to           qualities: trust,                         overall process   related business
     edge of       move it into             engagement,                               and other         functions and
    business     their core work           transparency,                                related         ownership of
                       flow                 co-ownership                              processes        responsibilities




                                   Social Businss Forum 2012 -- http://slideshare.net/rawnshah               © 2012 Rawn Shah
Changes to How we Motivate People




                                                                                               “Soft Power”
                                                                                “As we think of power in the 21st
                                                                                century, we want to get away from
                                                                                the idea that power’s always zero
                                                                                sum
                                                                                — my gain is your loss and vice
                                                                                versa.

                                                                                Power can also be positive sum,
                                                                                where your gain can be my gain.”
                                                                                                        -- Joseph Nye



                                                  Social Businss Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Source: TED.com http://www.ted.com/talks/joseph_nye_on_global_power_shifts.html
1904 World’s Fair – St. Louis, Missouri, USA



                                                                                                  The Palace
                                                                                                 of Electricity




 Work on the productivity of the knowledge worker has barely begun…
  [We are] roughly where we were in the year 1900 in terms of the productivity of the
  manual worker.
 Nevertheless, we already know infinitely more about the productivity of the knowledge
  worker than we did then about that of the manual worker

    — Peter F. Drucker

                                  Social Business Forum 2012 -- http://slideshare.net/rawnshah             © 2012 Rawn Shah
Reshapes




                          So
      Organizations
                usiness
                                                                                         Rawn Shah
      Reshape




                                                                                         Strategist
                                                                                         @rawn




                          Social Business Forum 2012 -- http://slideshare.net/rawnshah    © 2012 Rawn Shah

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Can Social Business Reshape the Organization?

  • 1. Organizat So Can Social Business Reshape the Organization? usiness Rawn Shah Reshape Strategist @rawn © 2012 Rawn Shah
  • 2. Where You Can Find Me 100 75 @ awn r 50 25 0 Twitter Forbes Blog LinkedIn Google+ Book Social Business G eneral Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 3. 1904 World’s Fair – St. Louis, Missouri, USA Max Weber The Protestant Ethic and the Spirit of Capitalism The Palace of Manufactures Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 4. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 5. Has the West lost its Work Ethic? Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 6. Hours Worked per Year in the West and the East, 1950–2009 The Conference Board, Total Economy Database 2012 Source: N. Ferguson, Civilization + Is ‘Hours Worked’ an indicator of Work Ethic? Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 7. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 8. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Image: courtesy Fiat official pictures on Autoblog, http://www.autoblog.com/2011/11/16/2012-fiat-500-abarth-brings-accessible-italian-performance-to-am/
  • 9. Crushing Pulverizing Melting Assembling Packaging Warehousing Cutting Milling Polishing Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Image: Gongchang Worldwid Factoris, http://www.gongchang.com/Cast_iron_ingot-dp12952980/
  • 10. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 11. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 12. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 13. Back when Men wore Stovepipe Tophats Women wore Corsets & Bustles Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 14. So, How might the Organizational model change? Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 15. “Predictable Specialization & and Planned” Focused to Function Repetitive Silos predetermined Workload Systematic Workflow Best Practices Production Goals & Quantity Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 16. “Change is Multi-disciplinary Omnipresent and Continuous” Non-repetitive Cross- Variable functional Workload Pragmatic Task focused Versatile Ideas Evolving Goals & Quality Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 17. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 18.  "Knowledge worker productivity demands that we ask the question: "What is the task?" —Peter F. Drucker Source: Drucker, Management Challenges for the 21st Century, Butterworth-Heinemann, Oxford,2012 -- http://slideshare.net/rawnshah Social Businss Forum © 2012 Rawn Shah 1999 Drucker, Managing for the Future, Butterworth-Heinemann, Oxford, 1992
  • 19. Connect Learn Organize Respond Decide Optimize Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 20. Connect Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 21. “One of the great paradoxes of the revolution now being called “social business” is the near total lack of participation by the corporate group (IT) that led the last great corporate revolution.” - Paul Gilin, BtoB Magazine, May 23rd 2012 Source: Paul Gilin, CIOs squander social business opportunity, May 23rd 2012 http://www.btobonline.com/article/20120523/SOCIAL/305229989/cios-squander-social-business- Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah opportunity The Economist Intelligence Unit, Pulse Point Group, The Economics of the Socially Engaged Enterprise, March 2012 http://www.pulsepointgroup.com/staging.pulsepoint/wp-
  • 22. The New Social Selling / Marketing Leads & Customers Market Market Communications Communications Department Individuals Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 23. Three Myths about What Customers Want 2. Consumers Want to have a Relationship with your Brand 3. Interactions build Relationships 4. The More Interaction the Better Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Source: K Freeman, P Spenner, A Bird, Three Myths about What Customers Want, Harvard Business Review, May 23, 2012, http://blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
  • 24. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Image Source: IBM Collaboration Sales. – iSocial Planner for CMOs app
  • 25. Salespeople Market Communications individuals Market Communications Department or Individuals Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 26. IBM Institute for Business Value study: “Today’s CMO: Innovating or Following?” 3M Australia: Corporate character grows more critical in the networked age… ‘Every employee has become a touch-point for the brand’ “We want employees to be excited about the company’s values and history as an innovator, so they can be a constant touch-point for the brand essence.” “Please take this to your Employers leveraging relationships outside the “Beyond-the-Employer” company” Professional Social Networks Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Source: IBM Institute for Business Value, “Today’s CMO: Innovating or Following?”, 2011, http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-cmo-prestudy.html
  • 27. It is easier to Redirect Lightning than to Generate it Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 28. Anyone in the Organization Market Communications or Other Departments Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 29. Blogging or Social freelance networks writing of contacts Participation Live events, in online meetings communities Central Issue: Personally- Crowdsourcing / owned “Please take your work devices at work Collective Intelligence home” Your Location Co-working and data shared physical spaces Personal Life Personal Life Work Life Work Life IT / Working with computing access Remote coworkers & Central Issue: Workload employees “Please bring your exceeds Work-related the life to work” workday Stress management Computerization Working of Job tasks across timezones Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 30. New Assets, New Skills  Personal data from online activity creates [a] new asset class touching all aspects of society  Need an End user-centric view of transparency, trust, control, value  Juggling priorities and loyalties Personal Data: The – to employer, to self, to communities Emergence of a New Asset Class World Economic Forum 2011  To keep pace, increasing need for frequent of task & context-switching and cognitive load management Future Work Skills 2020 Institute for the Future + Univ of Phoenix Research Institute, 2011 Source: World Economic Forum, “Personal Data: The Emergence of a New Asset Class”, Jan 2011, http://www3.weforum.org/docs/WEF_ITTC_PersonalDataNewAsset_Report_2011.pdf Institute for the Future for the University of Phoenix Research Institute, “Future Work Skills 2020”, Apr 2011, https://www.phoenix.edu/research-institute/publications/2011/04/future-work-skills-2020.html Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 31. Learn Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 32. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 33. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 34. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 35. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Image Source: Rawn Shah
  • 36. How do you Change the Organization model in a dynamically shifting world? Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 37. Decentralize to Empower Leadership & Responsibility Multi-point touches Relationships Shared Responsibility Decentralization Centralization Transparency & Knowledge Accountability Process Socialize and Shift Soft Power Control & Influence Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 38. Case: How to extend Banking hours to Sunday “We made our employees part of a highly transparent decision making process - Wendy Arnott, VP of social media & digital communications, TD Bank Group ..shifted to pride and excitement about being open on Sundays for our customers” Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 39. Case: How to Continue Revenue momentum 2005-2010 Revenues increased 3400% Client Info Center: “TRANSPARENCY is the key driver” Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 40. Changes to Processes & Workflow Enhance Embed into Recenter Zoom Shift the the Edge the Flow the tasks Out Big Picture Improve simple Encourage Focus on social Examine the Restructure tasks on the more people to qualities: trust, overall process related business edge of move it into engagement, and other functions and business their core work transparency, related ownership of flow co-ownership processes responsibilities Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 41. Changes to How we Motivate People “Soft Power” “As we think of power in the 21st century, we want to get away from the idea that power’s always zero sum — my gain is your loss and vice versa. Power can also be positive sum, where your gain can be my gain.” -- Joseph Nye Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Source: TED.com http://www.ted.com/talks/joseph_nye_on_global_power_shifts.html
  • 42. 1904 World’s Fair – St. Louis, Missouri, USA The Palace of Electricity  Work on the productivity of the knowledge worker has barely begun… [We are] roughly where we were in the year 1900 in terms of the productivity of the manual worker.  Nevertheless, we already know infinitely more about the productivity of the knowledge worker than we did then about that of the manual worker — Peter F. Drucker Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 43. Reshapes So Organizations usiness Rawn Shah Reshape Strategist @rawn Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah

Notes de l'éditeur

  1. Niall Ferguson teaches history and business administration at Harvard and is a senior research fellow at several other universities, including Oxford. 
  2. Hours worked is not an indicator of productivity in the knowledge economy. Yes, you do need time to do work that is creative, that requires your mind to explore ideas, identify possibilities and weigh choices, but adding more hours to the workday does not automatically make you more creative. Management guru, Peter F Drucker, Productivity of knowledge work therefore has to aim first at obtaining … optimum if not maximum quality Only then can one ask: ‘What is the volume, the quantity of work?'
  3. Management guru, Peter F Drucker, Productivity of knowledge work therefore has to aim first at obtaining … optimum if not maximum quality Only then can one ask: ‘What is the volume, the quantity of work?'
  4. This model focuses on the Division of Labor and specialization into different functional units. The units work together in a workflow Which is managed typically by a hierarchy over each unit Which has its own production goals and bonuses for achieving those specific goals (specialization) That essentialy become silos To improve they focus on repeating the workflow but attempts to improve it with best practices This does becom repetitive work Which leads to disengaged and dispassionate employees
  5. This model focuses on the Division of Labor and specialization into different functional units. The units work together in a workflow Which is managed typically by a hierarchy over each unit Which has its own production goals and bonuses for achieving those specific goals (specialization) That essentialy become silos To improve they focus on repeating the workflow but attempts to improve it with best practices This does becom repetitive work Which leads to disengaged and dispassionate employees
  6. the ability to create social networks by finding people and expertise, and by identifying relationship the ability to gain skill and insight from people and data in the social network, continuously and reliably the ability to recognize networking opportunities and deficiencies and improve responsiveness and accuracy the ability to evaluate and recognize ideas, people, and data to share expertise across the social network the ability to gather stakeholder input, convey authority for, make, and disseminate decisions using the social network the ability to use social networks to form groups, discover available resources, and execute work items across organizational structures
  7. Employees with influence in social networks can come from anywere in the company They have already spent the time and effort to build their digital eminence They are the lightning rods of your organization for attention
  8. Personal data from online activity creates [a] new asset class touching all aspects of society” Need an End user-centric view of transparency, trust, control, value Juggling priorities and loyalties – to employer, to self, to communities [ Personal Data: The Emergence of a New Asset Class World Economic Forum 2011 ] To keep with the pace of social network activity, there’s increasing need for frequent of task & context-switching and cognitive load management of these priorities and loyalties - Future Work Skills 2020 Institute for the Future + Univ of Phoenix Research Institute, 2011
  9. Need an End user-centric view of transparency, trust, control, value
  10. “ ‘ Social’ is the word that is transforming almost every talent practice and training is no exception.” - Bersin & Assoc. The Corporate Learning Factbook 2012
  11. This 15 th century  master artist is shown working on a painting of the Madonna and Child while an apprentice is busy grinding pigments behind her. To become a master in a particular craft, one had to serve an apprenticeship under a master. A major part of the training of the apprentice was devoted to technical aspects like the preparation of materials. Source: Medieval Guilds and Craft Production - http://employees.oneonta.edu/farberas/arth/arth200/artist/guilds.html
  12. SXC Health Solutions is a terrific example of a company that has embraced the philosophy and platforms to engage their employees and their customers… and it is working! SXC has grown at an astounding pace. Between 2005 and 2010, their revenue has increased at 3400%. Their revenue has grown from 1.9B in 2010 to about 4.8B in 2012. Fortune Magazine recognized them as the #1 fastest growing company in the US.SXC's Pharmacy Benefits Management (PBM) service is the largest, and most rapidly growing portion of their business and depends on delivering two things to their customers: TRANSPARENCY is the key driver at SXC. They encourage transparency through employee and customer conversations, sharing valuable information such as pricing in a clear open manner. Client Info Center is the way SXC supports its broad range of customers via sales, customer support, etc. SXC also guides conversations in the Client Info Center related to government policy and regulation positoins “ Why guess what your customers are thinking” is a motto they repeat. INTERNAL TRANSPARENCY It all starts inside of the company. Transparency is more than a behavior you show your customers. It starts internally in how you work with your employees. For example, if you have a group of employees that are unhappy, why would you want to GUESS at the reason? Rather, you should build an environment that is conducive to allow the employees to ask questions and express themselves. If you do not, the employees will find other groups or employers that will. So as an employer, SXC has decided it can respond to the needs of its employees… only if it is aware. SXC uses IBM Connections to aid in expertise location with internal experts, product development teams, customer support specialists and sales teams. EXTERNAL TRANSPARENCY (LEFT HAND SIDE OF SLIDE) In that same vein, "SXC does not want to guess at what its customers want." To the contrary, it focuses on building an environment that allows customers to tell SXC what they are looking for. Communities allow customers to interact with SXC and with one another. These customers may be government agencies, employers, health plan administrators, or retail pharmacy chains. SXC has created an engaging environment where customers can "Pitch and Catch" in a very transparent manner. SXC says it gets its best ideas from its customers, even before SXC asks. Moreover, because SXC hosts a large number of conversations, it also gives SXC an important way share information related to government policy and legislation. They use exact same social technology internally and externally, making them much more efficient
  13. Joseph Nye, Distinguished Service Professor at  Harvard University and former Dean of Harvard’s Kennedy School of Government. Power is the ability to influence the behavior of others to get the outcomes you want. several ways one can achieve this: you can coerce them with threats; you can induce them with payments; or you can attract and co-opt them to want what you want -- Soft power