1. Innovation 2.0
L’expérience Pernod
How to get digital while selling spirits in France
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2. Qui sommes-nous ?
Focus
But we are also a brand company :
Pastis 51, Pernod
Absinthe, Suze, Café de Paris…

3. Qui sommes-nous ?
Focus
3 factories
Marseille Aniseed
Thuir Aperitif / Cocktail Base
Cubzac Sparkling Wine
3

4. Context
We’re an old French company with a
history of conviviality : our business is
already social !
We’re selling spirits in France and
worldwide. Our relationship with clients
and customers is controlled by the Evin
Law in France : we cannot get too social…
We chose to start our digital “revolution”
from within.
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5. Transversal plan
Geolocalization
E-commerce
EXTERNAL
Consumers
Prospects CONNECTION INNOVATION
Clients
Training
CRM Customer Portal
I-Phones + Applications Employee Portal + iPhone
App
INTERNAL
Sales Force
Office OPTIMIZATION INFORMATION COLLABORATION
Headquarters
Factories Community
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6. Internally Externally
Collaborative
Intranet vs Extranet
Facebook Strategy > brands
IPhone – iMerch /
Geo localization
Pernod Store > Apps
Apps > Brands
Customer Portal
E-commerce
Webzine
Screens &
cybercafé
Flavie 6

7. In France
Evin law is not set for the digital world ;
only case laws exist for it (and sometimes
self contradictory)
Media buying online and bloggers
Be innovative and respectful
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8. Abroad
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9. THE ART & ABSINTHE GUIDE TO BROOKLYN
The first mobile app of it’s kind.
A 360 approach to the art and cocktail community in Brooklyn
2000 Downloads
since the launch in October
DIGITAL
Share your favorite cocktails and let friends know
where the drinks are cold and the art is new
EXPERIENTIAL
Gallery openings and events
featuring Green Beast sampling
OFF PREMISE
Brooklyn accounts selling
Pernod Absinthe
ON PREMISE
Brooklyn accounts serving
Pernod Absinthe
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10. THE ART & ABSINTHE GUIDE TO BROOKLYN
A buzz generator
FACEBOOK
DEDICATED PAGE
APP STORES
WAGMAG FULL HANDOUT
PAGE AD CARD
Retweeted by @upbeatmag (12,952 followers)
ON-LINE ACTIVATION
IN-REAL-LIFE ACTIVATION
BRAND PRESENTATION

11. THINK - WORK - PLAY
A TOTALLY NEW WEB PLATFORM CONCEPT
TO RELAY THE WORK OF OUR VISITS TO SITE: 59,988 in the last 12 months
AUTHENTIC CREATIVE LEADERS PAGE VIEWS: 103,667 across the year
UNIQUE USERS: 7,500 monthly
@KREAYSHAWN : 558,530 followers
215 SEEN posts since July
OVER 50 PIECES OF PR COVERAGE
BBC Radio London, Independent, Metro,
Creative Review, Design Week, Wired and
Londonist

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