This document summarizes a conference on social business. It notes that over 2,000 subscriptions to the conference were sold in 2013, representing around 400 companies. The conference featured over 60 speakers from 20 countries discussing topics like customer engagement, social media marketing, and collaborative innovation over 50 sessions. Attendees represented a variety of industries and wanted to learn about effectively measuring social business ROI and integrating social processes.

1. 1

2. 2
SBF
grows
SBF
2013:
• 2.000
subscrip2ons
(+25%
vs
2012)
• c.
400
companies
represented
Subscrip2ons

3. 3
Who
is
here
today?

4. 4
Industries
represented

5. 5
Where are we from?
People
from
all
over
the
world:
20
countries
represented
Albany Australia Belarus Colombia
France Georgia HungaryGermany India
Israel Italy Nepal New Zealand Nigeria
Portugal
Sweden
Switzerland
UK
USCANADA

6. 6
Who? What? Why?
• >
60
speakers
including
18
from
outside
of
Italy
• 50
sessions
in
2
days
covering
different
topics
• 25
business
cases
• The
first
SBF
started
in
2008
with
an
integrated
approach
towards
the
“Social
Business”
phenomenon,
and
it
has
sOmulated
and
helped
grow
and
understand
the
growth
of
this
market

7. 7
What are we discussing in the two days
• Customer
Engagement
• Social
Commerce
• PredicOve
ROI
–
EffecOveness
of
Social
Business
• IntegraOng
CollaboraOon
&
Processes
• Social
Support,
Customer
Service
and
Social
CRM
• Social
Media
MarkeOng,
Strategy
and
Governance
• Social
Business
Intelligence
and
Insights
• Social
Intranet
• Open
Management
and
Leadership
Models
• Social
Learning
• OrganizaOonal
Network
Analysis
• HR
2.0
and
OrganizaOon
EvoluOon
• Digital
TransformaOon
• Big
Data
&
Social
AnalyOcs
• CollaboraOve
InnovaOon
&
Crowdsourcing
• Employee
CommuniOes

8. 8
Overall structure
• Key
note
speeches
and
Open
Conference
in
main
hall
• Expo
pavilion:
you
will
find
14
companies
presenOng
their
latest
technologies
and
experiences
• Lunch
break:
Premium
and
Free
conference
• Parallel
tracks
for
those
with
Premium
access
starOng
from
14h00
in
the
breakaway
rooms
downstairs
• Close
of
day
at
17h00
again
in
the
main
hall
• AperiOvo
at
the
end
of
the
day
with
the
aim
of
networking
(bring
your
bocle
openers
along)

9. 9
• Some
of
you
have
completed
a
survey
indicaOng
your
interests
and
what
you
want
to
take
away
with
you
from
the
conference
• The
graph
alongside
this
slide
shows
an
affinity
map
with
the
names
and
interests
as
compiled
by
those
of
you
who
completed
the
survey
• Our
lives
are
intertwined
in
constant,
ever-­‐changing
networks,
and
the
affinity
map
showing
the
clusters
based
on
your
interests
places
you
in
a
network
in
the
same
way
Affinity map

10. 10
Thanks to the sponsors

11. 11

12. Emanuele Scotti | Rosario Sica

13. 13

14. Kids are happy
Until they start school

15. Employees are happy
when they start a new job
What about 3 months lather?

16. creativity
poetry

17. courage
irony

18. dare, change
challenge
imagine,

19. Is it right to talk about
happiness in these times?

20. happiness
Start to think a new order

21. HAPPINESS ECONOMICS
2.

22. Back to
basics:
economics
and well
being

25. GDP • Gross Domestic Product
GNH • Gross National Happiness

26. ORGANIZATIONAL HAPPINESS
3.

27. employee
engagement
declines

28. employee
engagement
drivers

29. Financial
effects

30. Strong
relations
with and
between
customers
reduce
churn rate

31. Network society, network economy and the patterns of
influence

33. Organizational happiness:
Sustainable progress in efficiency, intelligence
innovation, profitability

34. SOCIAL BUSINESS AND
THE PURSUIT OF HAPPINESS
4.

35. Social Business is a
new enterprise
organization system
that centres on
collaborative and
networking
relationships
(employees,
partners, customers,
suppliers, etc.) to
face and generate
value in complex
markets

36. Role of networks
in organizational
dynamics and in
generating value

37. SOCIAL BUSINESS
TRANSFORMATION
5.

47. TRANSFORMATION JOURNEY
“NOTICE TO MARINERS”
[Thanks to Peter Senge]
6.

48. Today's
problems
come from
yesterday’s
"solutions”.
Social Business Transformation: Notice to mariners

49. Social Business Transformation: Notice to mariners
The harder you push,
the harder the
system
pushes back.

50. Thank you!