Facebook just made its biggest announcement for Social Media Marketing Professionals: The Introduction of Timeline for Brand Pages. On March 5th, 2012, President of Social Candy, Mark Gordon, and Social Media Manager, Shana Ray, hosted a free webinar, sponsored by Social Candy, helping marketers navigate the new layout. For more information about Social Candy, visit http://social-candy.com or http://facebook.com/getsocialcandy

1. Getting the Most Out of
Facebook s Timeline for Brands
Webinar ~ March 5th, 2012
Sponsored by: Social Candy @SocialCandyNews

2. Presenter Information
• Mark Gordon, Co-Founder,
President of Social Candy
• Shana Ray, Social Media Manager
at Social Candy

3. Timeline is about Story-Telling
Facebook’s new update makes it even easier to tell your brand’s
story with:
• Images; including the cover photo and albums
• Custom pages and custom page icons on Timeline with
even more room to showcase your promotion, contest,
giveaway, coupon, videos, etc.
• Marketing and Facebook ads that encourage engagement

5. The Admin Panel
The dashboard shows recent activity such as:
• Notifications
• Messages from users
• New “likes”
• Snapshot of insights
• Facebook News
• Editing capabilities

6. Cover Photos
Be creative! This is your brand s marketing canvas to tell your
story.
• This image is an extension of your website and brand
personality vs. projecting a message
• Show current event photographs, behind the scenes or hire a
graphic designer to create a custom image
• Change every week, month, season or keep the same

7. Shows off the Ben
Jerry’s branding
http://facebook.com/benjerrys
Shows off Verizon
customer photos
http://facebook.com/verizon

8. Cover Photo Specifications
850 pixels wide 315 pixels tall and Facebook guidelines state
that it cannot contain:
• Price or purchase information
• Contact information
• References to like our page, share with your friends, or other
Facebook features
• Calls to action - Get it now or Tell your friends

9. Profile Pictures
Square box (180 x180 pixels) with your brands logo or close
up of brand symbol (if you use logo on cover photo).
• Good practice to have the same image as your profile
picture on Twitter, Pinterest, G+, etc.
• Make sure that it fits within the box and looks good with
cover photo
• Think about how image is used (usually next to name of
the Facebook page)

10. Profile doesn’t need
the name Nike
because everyone
recognizes this symbol
http://facebook.com/nike
Social Candy logo
made smaller to fit
into the box
http://facebook.com/getsocialcandy

11. Two Column Layout
The new layout is a timeline of your brand s story
• First widgets on right side can’t be changed
• Go back as far as you want and add the story of your
brand
• Show pictures of when you first started off and
milestones for your brand
• Highlight content that is important

12. New York Times tells their story from the beginning
http://facebook.com/nytimes

13. St. Francis Winery
highlighted a
photo of spring
flowers on their
Timeline
http://facebook.com/
stfranciswinery

14. Pinning Facebook Posts to Top
Post important content at the top of your timeline (for up to 7
days per post – after seven days, the most recent post will be
at the top of the Timeline)
• Contests, sweepstakes, promotions, coupons, events,
videos, images, etc.
• Highlight custom pages

15. Right click on post to pin to
top of Timeline or edit post

16. What About Custom Tabs?
Facebook Fan Pages are more like websites with Timeline as the
home page
• Fewer tabs + larger canvas = greater content depth
• Custom pages are up to 810 pixels wide and are underneath a
header with a drop-down menu to navigate other custom
pages
• No more default “Welcome Page”
• Fan-Gating still possible (contact us for more info)

18. Custom Page Icons
Think of custom page icons as your fan page navigation or
menu bar (like on your website)
• Arrange the custom page icons to highlight what’s important
(the photos icon will always be the first tab and can’t be
changed)
• Customize the icon image – Create your own images to
highlight your custom pages – icons are 111 x 74 pixels
• View other page metrics – “Like”

19. Covergirl uses color to catch viewers eye
http://facebook.com/covergirl
Macy’s shows off
many promotions
http://facebook.com/macys

20. Leveraging Timeline New Layout
Social Media is the perfect medium to your story while
connecting with an engaged community
• Initiate promotions to excite fans and encourage sharing
• Experiment with Facebook ads to drive traffic to custom
pages and content already on your page
• Drive traffic to your custom tabs via non-Facebook
marketing channels
• Twitter, newsletters, printed materials, website, events

21. Thank You for Joining Us!
Website: http://social-candy.com
Facebook: http://facebook.com/getsocialcandy
Twitter: http://twitter.com/socialcandynews
Phone: 707-536-8776
Email: mark@social-candy.com or shana@social-candy.com