2. #1 #Social2013 Predictions
Hyper local Content is Actually Relevant
Foursquare Facebook • Smarter marketing
creating better
value from Big
Data, w/ more
relevant info
• Mobile strategy
will be an
important player in
this
• Facebook rolls out
“nearby”
functionality
updates (props to
Austin’s Gowalla)
Social. Strategy. Delivered.
3. #2 #Social2013 Predictions
Big Brands Bridge the Consumer Gap
• Big budgets &
large ad spend
will help
dominate reach
& engagement
$$$
Social. Strategy. Delivered.
4. #3 #Social2013 Predictions
Promoted Content Becomes the Norm
• SMBs will now be
required to
incorporate Paid
content & ad
budget
• New businesses
will be
challenged (FB
requires 500 likes
for ad eligibility)
Social. Strategy. Delivered.
5. #4 #Social2013 Predictions
Weighted Engagement Rolls Out
• Irrelevant/misma
tched content
will lead to more
penalizations
effecting
message visibility
• Conversely,
higher quality
content w/
relevancy will
achieve the best
results
Social. Strategy. Delivered.
6. #5 #Social2013 Predictions
More Jobs, More Budget!
Image Credit:
Room214
• The average size of the corporate social team will continue to grow
Social. Strategy. Delivered.
7. #6 #Social2013 Predictions
Global Convergence of Social Strategy
• More relevant
content for the
consumer
• Better, more
consolidated
strategy between
global/national/l
ocal markets
• Less siloed
communications
between markets
Social. Strategy. Delivered.
8. #7 #Social2013 Predictions
Consumer Empowerment
• More empowered
than ever before,
consumers will
create more
conversations,
more noise, listen
less & be harder
to reach
Social. Strategy. Delivered.
9. Social Distillery, Inc.
SocialDistillery.com
Company Mission – Helping companies achieve increased brand awareness
and deeper consumer engagement through a new breed of services including,
but extending far beyond, social media marketing. We focus on delivering
long-term, powerful and measurable results while creating marketing
campaigns that people love.
Value – Social Distillery provides professional business solutions that enable
brands and organizations to accomplish impressive, real-time marketing
results including lead generation, sales, awareness and community building.
Organizations use Social Distillery for strategy, implementation and analysis of
social programs.
Social. Strategy. Delivered.
Notes de l'éditeur
Goal: Integrated Marketing CampaignAverage size of a corporate social team is 11 – Altimeter ReportSocial Strategist, Brand Marketer, Sales, Research, Manager, Advertiser, photographer, writer, analyst“One person doing social in a company is like having one person in your company having a phone” – Rod Favron
More people, more conversationsConsumers will continued to be empowered, where they will listen less, be harder to reach and have lot more to say
More people, more conversationsConsumers will continued to be empowered, where they will listen less, be harder to reach and have lot more to say
